A New and Unique Way to Get Lots of Free Publicity
A New and Unique Way to Get Lots of Free Publicity
These are great tactics.
They work.
I've used them myself with great success.
But did you know there are OTHER ways to get a lot of free publicity that you've probably never heard of?
I've sampled a few lately that really surprised even me, so I wanted to share them with you. You might consider throwing them into your mix of publicity tricks.
Becoming the Local Expert Is Easier than You Think
Every day hundreds and even thousands of editors, reporters, and producers go in search of expert commentary for stories they're working on.
Where do you think they find people?
*** Side Note ***
This is true. I got a call one day from the local Houston CBS affiliate asking for an onsite interview about a particular topic that I know a little about (It wasn't about small business marketing).
I told him that I wasn't really qualified but if he didn't find anyone else he could call back. 20 minutes later I heard a knock at the door.
Low and behold, it was the reporter with his cameraman and before you knew it...I was on the 5:00 o'clock news.
*** End Side Note ***
Well, sometimes they go through their rolodex of local experts. By the way, most media people have a personal rolodex of local experts. It's easy to get in that rolodex...
...just send them a letter or make a call to the reporter that covers your topic and introduce yourself. My brother is a hot tub salesman and gets called about three times a year to comment on "backyard lifestyle" issues.
All he did was call the reporter up and told him he was an expert in this area and he would welcome any questions the reporter had.
But, another way producers, editors, and reporters find experts to talk to are through Publicity Referral Services.
Method # 1 - Publicity Referral Services
Did you know that there are lists of experts that exist that media people reference every day to find experts. Would you like to be on those lists?
These lists are called "Publicity Referral Services" and one
such referral service is the RTIR magazine, which is short for Radio-TV Interview Report.
The online version can be found at http://www.RTIR.com, which is an electronic database of people who are experts in particular areas and are available for radio and television interviews.
Once you become a member of the RTIR you'll start receiving calls from the media to interview you. What could be easier...and it works!
Method # 2 - Publicity Introduction Meetings
Did you know that there are meetings that you can pay to attend that introduce you to top level media producers and editors?
It's kind of a high-level networking meeting on steroids. The same people who publish the RTIR magazine also host the National Publicity Summit, which is a very unique event.
The RTIR people have invited top media people specifically to be introduced to people who want publicity. So it's kind of a pubicity networking meeting.
Producers from TV shows such as ABC's The View, Montel, CNN, MSNBC and Fox News Channel and editors from publications such as newsweek, People magazine, Health, Money magazine or the New York Times are there to meet you and hear your story.
It's not cheap to attend, but just one contact could literally launch a career or an entire business.
A National Publicity Summit is being held on July 14-17, 2004 in New York City. For more information on the Summit surf on over to http://www.NationalPublicitySummit.com
By the way, I don't make anything financially from these recommendations. I just think they are excellent, non-traditional ways to get thousands of dollars in free advertising that are known to only a few people.
A New and Unique Way to Get Lots of Free Publicity - To learn more about this author, visit David Frey's Website.
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You've probably heard a lot about how to get free publicity. Most of the strategies involve creating newsworthy press releases that you can send to the media.
These are great tactics.
They work.
I've used them myself with great success.
But did you know there are OTHER ways to get a lot of free publicity that you've probably never heard of?
I've sampled a few lately that really surprised even me, so I wanted to share them with you. You might consider throwing them into your mix of publicity tricks.
Becoming the Local Expert Is Easier than You Think
Every day hundreds and even thousands of editors, reporters, and producers go in search of expert commentary for stories they're working on.
Where do you think they find people?
*** Side Note ***
This is true. I got a call one day from the local Houston CBS affiliate asking for an onsite interview about a particular topic that I know a little about (It wasn't about small business marketing).
I told him that I wasn't really qualified but if he didn't find anyone else he could call back. 20 minutes later I heard a knock at the door.
Low and behold, it was the reporter with his cameraman and before you knew it...I was on the 5:00 o'clock news.
*** End Side Note ***
Well, sometimes they go through their rolodex of local experts. By the way, most media people have a personal rolodex of local experts. It's easy to get in that rolodex...
...just send them a letter or make a call to the reporter that covers your topic and introduce yourself. My brother is a hot tub salesman and gets called about three times a year to comment on "backyard lifestyle" issues.
All he did was call the reporter up and told him he was an expert in this area and he would welcome any questions the reporter had.
But, another way producers, editors, and reporters find experts to talk to are through Publicity Referral Services.
Method # 1 - Publicity Referral Services
Did you know that there are lists of experts that exist that media people reference every day to find experts. Would you like to be on those lists?
These lists are called "Publicity Referral Services" and one
such referral service is the RTIR magazine, which is short for Radio-TV Interview Report.
The online version can be found at http://www.RTIR.com, which is an electronic database of people who are experts in particular areas and are available for radio and television interviews.
Once you become a member of the RTIR you'll start receiving calls from the media to interview you. What could be easier...and it works!
Method # 2 - Publicity Introduction Meetings
Did you know that there are meetings that you can pay to attend that introduce you to top level media producers and editors?
It's kind of a high-level networking meeting on steroids. The same people who publish the RTIR magazine also host the National Publicity Summit, which is a very unique event.
The RTIR people have invited top media people specifically to be introduced to people who want publicity. So it's kind of a pubicity networking meeting.
Producers from TV shows such as ABC's The View, Montel, CNN, MSNBC and Fox News Channel and editors from publications such as newsweek, People magazine, Health, Money magazine or the New York Times are there to meet you and hear your story.
It's not cheap to attend, but just one contact could literally launch a career or an entire business.
A National Publicity Summit is being held on July 14-17, 2004 in New York City. For more information on the Summit surf on over to http://www.NationalPublicitySummit.com
By the way, I don't make anything financially from these recommendations. I just think they are excellent, non-traditional ways to get thousands of dollars in free advertising that are known to only a few people.
A New and Unique Way to Get Lots of Free Publicity - To learn more about this author, visit David Frey's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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