A Referral Tactic to Quadruple Your Business
A Referral Tactic to Quadruple Your Business
I said, "Come in" and in walked a handsome young guy who introduced himself as Andrew. He handed me a small, plasticized black card.
As I took it from him, he mentioned that he was the sales guy for a local car wash and lube place and wanted to share with me as a free gift a 20% off discount card.
I took the card and said, "Thank you."
Here's what the card looked like...
http://url123.com/eb8wh
It was a very simple discount card. It's actually called the "Preferred Customer Card."
That very day, I drove over to the oil and lube business and had my oil changed and car washed.
It was great.
The beauty is that I get to use this, my Preferred Customer Card, over and over again. I put the card in my glove compartment and I intend to use it every time I need my oil changed.
It's a brilliant little low cost marketing tactic but...
...Here's The Referral Tactic that Exploded His Sales
After Andrew gave me my card he then asked me how many employees I had.
I told him how many employees I had and then he handed me cards for all my employees and said, "Would you like to share our Preferred Customer Card with your employees? They make great gifts."
I replied, "Sure."
So I ended up giving the 20% discount cards to my employees and they loved them.
It turns out that Andrew has done this same tactic with close to 30% of the businesses here in my home town.
1. He finds out who the owner of the business is.
2. He offers the owner the Preferred Customer Card.
3. He then offers the owner cards that he can give out to all his/her employees.
In essence, he gets the business owners to "refer" his business to all of his employees.
Now Here are the Live Actual Results...
This simple direct marketing referral strategy has produced astounding results. Here they are...
Month 1 - 89 New Customers
Month 2 - 180 New Customers
Month 3 - 273 New Customers
And the best part about this marketing strategy (for this specific business) is that in Month 4 the new customers from Month 1 start returning.
So this tactic starts to compound on itself.
This referral tactic can be used with a LOT of different businesses. One of the keys that makes it successful is the card itself. Since it is a physical card, they are more likely to value it as compared to a simple paper coupon.
Would You Like to Discover More Unusual Referral Strategies?
Do theses situations apply to you...?
1. You have a lot of customers.
2. Your customers enjoy your product or service.
3. You're frustrated because, even though your customers know you and like your products and services...but they DON'T TELL anybody about how good you are.
If that describes you then you might be interested in the Instant Referral Systems program.
In this program you'll learn how to get your customers to S-Y-S-Y-E-M-A-T-I-C-A-L-L-Y send you referrals.
By that I mean, you'll learn how to motivate your customers to send you referrals on a consistent basis (rather than on a whim.)
A Referral Tactic to Quadruple Your Business - To learn more about this author, visit David Frey's Website.
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About a month ago I was sitting in my 2nd floor office doing some work when I heard a knock on my door.
I said, "Come in" and in walked a handsome young guy who introduced himself as Andrew. He handed me a small, plasticized black card.
As I took it from him, he mentioned that he was the sales guy for a local car wash and lube place and wanted to share with me as a free gift a 20% off discount card.
I took the card and said, "Thank you."
Here's what the card looked like...
http://url123.com/eb8wh
It was a very simple discount card. It's actually called the "Preferred Customer Card."
That very day, I drove over to the oil and lube business and had my oil changed and car washed.
It was great.
The beauty is that I get to use this, my Preferred Customer Card, over and over again. I put the card in my glove compartment and I intend to use it every time I need my oil changed.
It's a brilliant little low cost marketing tactic but...
...Here's The Referral Tactic that Exploded His Sales
After Andrew gave me my card he then asked me how many employees I had.
I told him how many employees I had and then he handed me cards for all my employees and said, "Would you like to share our Preferred Customer Card with your employees? They make great gifts."
I replied, "Sure."
So I ended up giving the 20% discount cards to my employees and they loved them.
It turns out that Andrew has done this same tactic with close to 30% of the businesses here in my home town.
1. He finds out who the owner of the business is.
2. He offers the owner the Preferred Customer Card.
3. He then offers the owner cards that he can give out to all his/her employees.
In essence, he gets the business owners to "refer" his business to all of his employees.
Now Here are the Live Actual Results...
This simple direct marketing referral strategy has produced astounding results. Here they are...
Month 1 - 89 New Customers
Month 2 - 180 New Customers
Month 3 - 273 New Customers
And the best part about this marketing strategy (for this specific business) is that in Month 4 the new customers from Month 1 start returning.
So this tactic starts to compound on itself.
This referral tactic can be used with a LOT of different businesses. One of the keys that makes it successful is the card itself. Since it is a physical card, they are more likely to value it as compared to a simple paper coupon.
Would You Like to Discover More Unusual Referral Strategies?
Do theses situations apply to you...?
1. You have a lot of customers.
2. Your customers enjoy your product or service.
3. You're frustrated because, even though your customers know you and like your products and services...but they DON'T TELL anybody about how good you are.
If that describes you then you might be interested in the Instant Referral Systems program.
In this program you'll learn how to get your customers to S-Y-S-Y-E-M-A-T-I-C-A-L-L-Y send you referrals.
By that I mean, you'll learn how to motivate your customers to send you referrals on a consistent basis (rather than on a whim.)
A Referral Tactic to Quadruple Your Business - To learn more about this author, visit David Frey's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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