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A Referral Tactic to Quadruple Your Business

Written by: David Frey

Article Overview: Learn how to get business owners to "refer" your business to all of their employees. It's simple, but brilliant.

A Referral Tactic to Quadruple Your Business

About a month ago I was sitting in my 2nd floor office doing some work when I heard a knock on my door.

I said, "Come in" and in walked a handsome young guy who introduced himself as Andrew. He handed me a small, plasticized black card.

As I took it from him, he mentioned that he was the sales guy for a local car wash and lube place and wanted to share with me as a free gift a 20% off discount card.

I took the card and said, "Thank you."

Here's what the card looked like...

http://url123.com/eb8wh

It was a very simple discount card. It's actually called the "Preferred Customer Card."

That very day, I drove over to the oil and lube business and had my oil changed and car washed.

It was great.

The beauty is that I get to use this, my Preferred Customer Card, over and over again. I put the card in my glove compartment and I intend to use it every time I need my oil changed.

It's a brilliant little low cost marketing tactic but...

...Here's The Referral Tactic that Exploded His Sales

After Andrew gave me my card he then asked me how many employees I had.

I told him how many employees I had and then he handed me cards for all my employees and said, "Would you like to share our Preferred Customer Card with your employees? They make great gifts."

I replied, "Sure."

So I ended up giving the 20% discount cards to my employees and they loved them.

It turns out that Andrew has done this same tactic with close to 30% of the businesses here in my home town.

1. He finds out who the owner of the business is.

2. He offers the owner the Preferred Customer Card.

3. He then offers the owner cards that he can give out to all his/her employees.


In essence, he gets the business owners to "refer" his business to all of his employees.

Now Here are the Live Actual Results...

This simple direct marketing referral strategy has produced astounding results. Here they are...

Month 1 - 89 New Customers

Month 2 - 180 New Customers

Month 3 - 273 New Customers

And the best part about this marketing strategy (for this specific business) is that in Month 4 the new customers from Month 1 start returning.

So this tactic starts to compound on itself.

This referral tactic can be used with a LOT of different businesses. One of the keys that makes it successful is the card itself. Since it is a physical card, they are more likely to value it as compared to a simple paper coupon.

Would You Like to Discover More Unusual Referral Strategies?

Do theses situations apply to you...?

1. You have a lot of customers.

2. Your customers enjoy your product or service.

3. You're frustrated because, even though your customers know you and like your products and services...but they DON'T TELL anybody about how good you are.

If that describes you then you might be interested in the Instant Referral Systems program.

In this program you'll learn how to get your customers to S-Y-S-Y-E-M-A-T-I-C-A-L-L-Y send you referrals.

By that I mean, you'll learn how to motivate your customers to send you referrals on a consistent basis (rather than on a whim.)

Related Articles
  Top 7 Tips in How to Pitch and Catch Business Referrals
  When Good Referrals Turn Bad by Keith Rosen, MCC
  Is appreciation referral motivation enough?
  More on Referrals
  Getting Referrals

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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Win Prizes - The Triple Crown Contest! - Hi GT - if you log into your author account you'll see Referral Program as one of the options on the left side. If you click on that you'll get the link that will tie people to your account.
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: FREE Toronto Referral Workshop - Hi there, Indeed, I have never heard of a Referral Seminar. What a good idea. I guess being offered for free, there must have been a great deal of people attending. It is another way of saying: Do you want to increase your customers. Come along and we help and teach you. It has been said, that even in downturn of business confidence and consumer's caution, business will not come to a grinding halt. Please Andy, can you let us h ave these 14 ways of getting referrals. Thanks.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.


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