Like this article? PLEASE +1 it!

A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business

Written by: David Frey

Article Overview: Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million using little to no paid advertising?

Free Download - Product Product Usage Ideas By David Frey

A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business

Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you.

The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register. (click the link below to see the flyer)

A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replenishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No...they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy of the referral flyer that Car Spa uses to drive traffic.

http://www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Notice the 48 hour guarantee.

They're All Over the Place!

Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

The copy center I use had a stack of Car Spa flyers.

The barber I use had a stack of Car Spa flyers.

The oil and lube place I use had a stack of Car Spa flyers.

The local handicraft shop my wife goes to had a stack of Car Spa flyers.

My son's dentist had a stack of Car Spa flyers in his office.

My local chiropractor friend had a stack of Car Spa flyers in his office.

An apartment complex office I visited had a stack of Car Spa flyers.

Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.

So I Finally Visited Car Spa

And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.

I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.

They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.

Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.

If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.

Would You Like to Learn Other Secret Referral Strategies Like the Car Spa Referral System?

This is just one of over 105 referral strategies that I explain in detail in my best selling Instant Referral Systems program http://www.InstantReferralSystems.com

If you want to triple the amount of referrals you're currently receiving and you...

...hate imposing on your good customers who have become your personal friends.

...feel like a multi-level marketer begging friends and family members for the names and contact information of their close friends.

...get tired of trying to memorize silly referral scripts to manipulate your friends.

...dislike the embarrassment and shame you feel when being rejected.

...get sweaty palms and a sick feeling just getting up the nerve to ask for a referral...

...then you probably should take a few moments to visit the http://www.InstantReferralSystems.com to see what it's all about.

Related Articles

More on Referrals

Revealed: the Ultimate Lead Generation Tool

When to Ask for Referrals

5 Deadly Decisions in Business and How to Avoid Them

12 Deadly Mistakes To Avoid On Your Web Site According To Your Strategic Thinking Business Coach

Home > Marketing > David Frey > A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business

Article Tags:

About the Author: David Frey
RSS for David's articles - Visit David's website

David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter

Click here to visit David's website

More from David Frey

The Chiropractors Valentine Referral Makeover

A Sample Sales Letter that Works

The Anatomy of a 25000 Business Idea

The Five Step Formula For Getting Prospects to Call You

Internet Marketing for Local Small Businesses

Related Forum Posts

Re: How To Be Rich - [quote="TheRainmaker":tst8wsa8]Sounds great. What exactly have you found to be eye opening??[/quote:tst8wsa8] The first eye opener was measuring wealth by your total assets 1 Million - 2 Million Pounds The Comfortable Poor 2 Million - 5 Million Pounds The Comfortably Off 5 Million - 15 Million Pounds The Comfortably wealthy 15 Million - 40 Million Pounds The Lesser Rich 40 Million - 75 Million Pounds The Comfortably Rich 75 Million - 100 Million Pounds The Rich 100 Million - 200 Million Pounds The Seriously Rich 200 Million - 400 Million Pounds The Truly Rich 400 Million - 999 Million Pounds The Filthy Rich Over 999 Million Pounds The Super Rich

Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101

My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.

Re: Facebook's Mark Zuckerberg the youngest list on Forbes 400 - Lucky man! I'm only worth $750 Million so I didn't quite make it. LOL

Re: When did your entrepreneurism start? - I sold my science fair project when I was 9 year old after I won 2nd place. Created crystals from lumps of salt that collected on a string. Cost less than a penny to make and got $1 a piece for them. Not bad profit margin but was too young to realize I was ripping anyone off at the time.

Recommended Article for You close


Name:
Email: