A Unique Simple to Implement Customer Loyalty Program
A Unique Simple to Implement Customer Loyalty Program
They used a little marketing trick that isn't new (by any means) but so few companies rarely use it.
NOTE: (if you keep reading I'll show you a photo of the actual tool they gave me.)
It hardly takes any effort at all to implement this little marketing trick but the results could mean a 20% to 30% increase in your business.
What am I talking about?
I'm Talking About a Customer Loyalty Program
Usually when I mention a customer loyalty program to a small business they either get frightened or their eyes glaze over because they think it's either too expensive to implement or too complicated.
But after you see this little customer loyalty tool that I received from the airport parking company, you'll see just how easy it is to implement a simple loyalty program.
Every business should have a customer loyalty program.
Why?
Because it costs five times as much money to find a new customer than it does to get a current customer to come back and do business with you.
5 times the amount!
That alone is enough reason to have a customer loyalty program.
So here are...
...Four Types of Successful Customer Loyalty Programs and an Example for Each.
Type # 1: A Membership Program.
Membership programs are one of the best ways to keep customers coming back. Most programs provide special incentives to members as part of their membership.
Today I had lunch with one of my employees at Sams Club (best lunch deal around).
Sams Club is a membership-based retail store.
Another good example of a membership program is where I go running every morning - - the YMCA.
Type # 2: A Rewards Program.
Rewards programs provides gifts and perks that are "earned" according to amount of business your customers do with you.
In the hot tub retail industry many manufacturers have an annual trip that only their most successful dealers get to enjoy.
This year I went to speak at one of these "shin digs" in Puerto Vallarta, Mexico and I'll tell you that it IS a party.
The dealers who get to attend have "earned" their way by selling a pre-set amount of hot tubs throughout the year.
Type # 3: Create a Community.
Every human has a deep inner need to belong to a community. "Belonging" gives us security and helps us to understand our place in life.
How do you create a community.
Recently I purchased a pair of running shoes at a local sports store called, "On the Run." http://www.ontheruntx.com/
On the Run creates a community by sponsoring marathon and triathlon training programs and sponsoring local running events.
-> Type # 4: Create Intertwined Business Processes.
This is not so much a traditional customer loyalty program...BUT, it's the absolute best way that I know how to GUARANTEE that your customers will keep coming back.
Basically, this method consists of positioning your business processes so deep into your client's or customer's business processes that it would financial hurt their business if they were to stop doing business with you.
For example, I run all my web businesses using this one tool, which you can see here http://url123.com/g6z9h
If I were to decide to move to another service, it would literally rip the guts out of my business.
I'm "locked in."
That's guaranteed customer loyalty.
But It's Not that Hard to Implement Your Own Customer Loyalty Program. Here's An Idea...
...you can implement in less than one day (and this is what the airport parking company did).
Create a "frequent purchase" card and give it to every person that buys from you.
Take a look at the airport parking company's frequent purchase card:
http://url123.com/9dpaw
Did you look at it?
How long do you think it took them to create this little thing?
Probably less than one day.
But it works!
In fact, here's another one of these cards that I carry in my wallet from a well-known fast food restaurant.
http://url123.com/gh4mr
This strategy works!
Every retail business on the planet earth can and should use this strategy.
A Unique Simple to Implement Customer Loyalty Program - To learn more about this author, visit David Frey's Website.
Like this article? Share it with your friends
I want to tell you about a little thing that the local airport parking company did that had a big impact on me and my family.
They used a little marketing trick that isn't new (by any means) but so few companies rarely use it.
NOTE: (if you keep reading I'll show you a photo of the actual tool they gave me.)
It hardly takes any effort at all to implement this little marketing trick but the results could mean a 20% to 30% increase in your business.
What am I talking about?
I'm Talking About a Customer Loyalty Program
Usually when I mention a customer loyalty program to a small business they either get frightened or their eyes glaze over because they think it's either too expensive to implement or too complicated.
But after you see this little customer loyalty tool that I received from the airport parking company, you'll see just how easy it is to implement a simple loyalty program.
Every business should have a customer loyalty program.
Why?
Because it costs five times as much money to find a new customer than it does to get a current customer to come back and do business with you.
5 times the amount!
That alone is enough reason to have a customer loyalty program.
So here are...
...Four Types of Successful Customer Loyalty Programs and an Example for Each.
Type # 1: A Membership Program.
Membership programs are one of the best ways to keep customers coming back. Most programs provide special incentives to members as part of their membership.
Today I had lunch with one of my employees at Sams Club (best lunch deal around).
Sams Club is a membership-based retail store.
Another good example of a membership program is where I go running every morning - - the YMCA.
Type # 2: A Rewards Program.
Rewards programs provides gifts and perks that are "earned" according to amount of business your customers do with you.
In the hot tub retail industry many manufacturers have an annual trip that only their most successful dealers get to enjoy.
This year I went to speak at one of these "shin digs" in Puerto Vallarta, Mexico and I'll tell you that it IS a party.
The dealers who get to attend have "earned" their way by selling a pre-set amount of hot tubs throughout the year.
Type # 3: Create a Community.
Every human has a deep inner need to belong to a community. "Belonging" gives us security and helps us to understand our place in life.
How do you create a community.
Recently I purchased a pair of running shoes at a local sports store called, "On the Run." http://www.ontheruntx.com/
On the Run creates a community by sponsoring marathon and triathlon training programs and sponsoring local running events.
-> Type # 4: Create Intertwined Business Processes.
This is not so much a traditional customer loyalty program...BUT, it's the absolute best way that I know how to GUARANTEE that your customers will keep coming back.
Basically, this method consists of positioning your business processes so deep into your client's or customer's business processes that it would financial hurt their business if they were to stop doing business with you.
For example, I run all my web businesses using this one tool, which you can see here http://url123.com/g6z9h
If I were to decide to move to another service, it would literally rip the guts out of my business.
I'm "locked in."
That's guaranteed customer loyalty.
But It's Not that Hard to Implement Your Own Customer Loyalty Program. Here's An Idea...
...you can implement in less than one day (and this is what the airport parking company did).
Create a "frequent purchase" card and give it to every person that buys from you.
Take a look at the airport parking company's frequent purchase card:
http://url123.com/9dpaw
Did you look at it?
How long do you think it took them to create this little thing?
Probably less than one day.
But it works!
In fact, here's another one of these cards that I carry in my wallet from a well-known fast food restaurant.
http://url123.com/gh4mr
This strategy works!
Every retail business on the planet earth can and should use this strategy.
A Unique Simple to Implement Customer Loyalty Program - To learn more about this author, visit David Frey's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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