Creating Your Own Online Referral Group
Creating Your Own Online Referral Group
"Tired of Lousy Service?"
It piqued my curiosity, so I took a moment to read the advertisement. To my delight, it told a story.
Here's what the ad said...
"So was I, so I got together with my neighbors and compiled a list of our favorite service companies. We call it Angie's List.
Now when we need a plumber, auto mechanic, painter or any other service company, we call to see who our neighbors recommend..."
Then that ad points the reader to a website domain, which is http://www.AngiesList.com
Would You Like to See that Advertisement?
Here's the ad for the AngiesList.com website...
http://url123.com/eds44
(copy and paste into your browser)
I thought to myself, what a clever concept.
A compiled online referral list of service companies.
But in the case of AngiesList.com, consumers create the list instead of service providers.
Why Not Create Your Own "AngiesList.com?"
After looking at the ad and reviewing the website, it's easy to see that ANYBODY could do this exact same tactic to get more referrals.
If you're a service provider, why not get a group of complimentary businesses together and create your own Angie's List?
But in your case, if you live in Friendswood, Texas, (like I do) you might call it, "TheFriendswoodList.com"
At the TheFriendswoodList.com you would find a listing of high quality service providers based in the Friendswood area.
Here's How You Could Create Your Own "AngiesList.com"
STEP 1
Make a list of 10 service professionals that you know personally and that you would feel good about recommending to your mother or your sister.
STEP 2
Create a website that featured all 10 service professionals. Include what the service professional does and how they can be contacted. (You can have a cheap website created at http://www.Elance.com)
STEP 3
Approach each of the 10 service professionals with your idea and show them the website. Let them know that you would like them to participate.
Inform them that the only catch is that they would have to promote the website in their marketing literature and pay $10 - $20 for local advertising of the website.
STEP 4
Ask them to recommend 10 other professionals that they would include on the list that would NOT compete with the existing members.
STEP 5
Add the new potential members to the website and approach them and see if they would be interested in participating.
STEP 6
Repeat this process until you have about 100 professionals.
STEP 7
Get some background information on each professional and ask them for a scanned photo and a few testimonials from their customers, clients, or patients.
STEP 8
Now that you have a good solid list and some great background information on them it's time to promote the site. (Make sure you give yourself premium position on the website)
STEP 9
Use the $10 you received from each member, which should amount to $1,000 and do some local advertising in the form of door-to-door flyers (or door hangers), newspaper advertising, valpaks, etc.
STEP 10
Now you have a group of 100 professionals that know you and look to your for leadership and are likely to give you referrals.
Here's How You Can Leverage These Relationships Into Many Other Opportunities for You and Your Business
These 100 members can be a goldmine for you if you manage them right.
There are a lot of other ways to take advantage of these relationships that will bring you a never-ending stream of referrals.
Here are some ideas...
Idea # 1 - Start a networking group with these 100 professionals. You could jumpstart this by holding a morning breakfast meeting at a local restaurant.
Idea # 2 - Why not arrange a volunteer project with these 100 "TheFriendswoodList.com" professionals for a local charity and get the local media to cover it.
Idea # 3 - Ask each member of the group to place a link to your list on each of their websites.
Idea # 4 - Set up some educational seminars for the group by inviting specific members of the group to speak who have talents, skills or knowledge that the group would find interesting.
Idea # 5 - Host a big annual giveaway contest to get the names and email addresses of local residents so that you can market to them.
You can collect contact information from local residents by placing signup boxes in local restaurants and grocery stores (and member's businesses). Ask for the name and email address of participants and tell them you'll notify the winner by email.
Then you can use this local email list to market your "TheFriendswoodList.com" to local consumers.
________
I could go on and on. The list of ideas is endless.
What's important is that YOU are the CENTER of their attention and because of that, YOU will get a lot of referrals from group members and from the list.
This might sound like a lot of work, but with a little effort to set it up and get it running, it could bring you a non-stop stream of referrals for a long time to come.
Did you like this referral strategy?
Would You Like to Discover More Unusual Referral Strategies?
Do this situations apply to you...?
1. You have a lot of customers.
2. Your customers enjoy your product or service.
3. You're frustrated because, even though your
customers know you and like your products and services...but they DON'T TELL anybody about how good you are.
If that describes you then you might be interested in the Instant Referral Systems program.
In this program you'll learn how to get your customers to S-Y-S-Y-E-M-A-T-I-C-A-L-L-Y send you referrals.
By that I mean, you'll learn how to motivate your customers to send you referrals on a consistent basis (rather than on a whim.)
To learn more about this program visit the site below...
http://www.InstantReferralSystems.com
That's it for this week
Creating Your Own Online Referral Group - To learn more about this author, visit David Frey's Website.
Like this article? Share it with your friends
The other day I was glancing through the Houston Chronicle newspaper and noticed a small advertisement with the headline...
"Tired of Lousy Service?"
It piqued my curiosity, so I took a moment to read the advertisement. To my delight, it told a story.
Here's what the ad said...
"So was I, so I got together with my neighbors and compiled a list of our favorite service companies. We call it Angie's List.
Now when we need a plumber, auto mechanic, painter or any other service company, we call to see who our neighbors recommend..."
Then that ad points the reader to a website domain, which is http://www.AngiesList.com
Would You Like to See that Advertisement?
Here's the ad for the AngiesList.com website...
http://url123.com/eds44
(copy and paste into your browser)
I thought to myself, what a clever concept.
A compiled online referral list of service companies.
But in the case of AngiesList.com, consumers create the list instead of service providers.
Why Not Create Your Own "AngiesList.com?"
After looking at the ad and reviewing the website, it's easy to see that ANYBODY could do this exact same tactic to get more referrals.
If you're a service provider, why not get a group of complimentary businesses together and create your own Angie's List?
But in your case, if you live in Friendswood, Texas, (like I do) you might call it, "TheFriendswoodList.com"
At the TheFriendswoodList.com you would find a listing of high quality service providers based in the Friendswood area.
Here's How You Could Create Your Own "AngiesList.com"
STEP 1
Make a list of 10 service professionals that you know personally and that you would feel good about recommending to your mother or your sister.
STEP 2
Create a website that featured all 10 service professionals. Include what the service professional does and how they can be contacted. (You can have a cheap website created at http://www.Elance.com)
STEP 3
Approach each of the 10 service professionals with your idea and show them the website. Let them know that you would like them to participate.
Inform them that the only catch is that they would have to promote the website in their marketing literature and pay $10 - $20 for local advertising of the website.
STEP 4
Ask them to recommend 10 other professionals that they would include on the list that would NOT compete with the existing members.
STEP 5
Add the new potential members to the website and approach them and see if they would be interested in participating.
STEP 6
Repeat this process until you have about 100 professionals.
STEP 7
Get some background information on each professional and ask them for a scanned photo and a few testimonials from their customers, clients, or patients.
STEP 8
Now that you have a good solid list and some great background information on them it's time to promote the site. (Make sure you give yourself premium position on the website)
STEP 9
Use the $10 you received from each member, which should amount to $1,000 and do some local advertising in the form of door-to-door flyers (or door hangers), newspaper advertising, valpaks, etc.
STEP 10
Now you have a group of 100 professionals that know you and look to your for leadership and are likely to give you referrals.
Here's How You Can Leverage These Relationships Into Many Other Opportunities for You and Your Business
These 100 members can be a goldmine for you if you manage them right.
There are a lot of other ways to take advantage of these relationships that will bring you a never-ending stream of referrals.
Here are some ideas...
Idea # 1 - Start a networking group with these 100 professionals. You could jumpstart this by holding a morning breakfast meeting at a local restaurant.
Idea # 2 - Why not arrange a volunteer project with these 100 "TheFriendswoodList.com" professionals for a local charity and get the local media to cover it.
Idea # 3 - Ask each member of the group to place a link to your list on each of their websites.
Idea # 4 - Set up some educational seminars for the group by inviting specific members of the group to speak who have talents, skills or knowledge that the group would find interesting.
Idea # 5 - Host a big annual giveaway contest to get the names and email addresses of local residents so that you can market to them.
You can collect contact information from local residents by placing signup boxes in local restaurants and grocery stores (and member's businesses). Ask for the name and email address of participants and tell them you'll notify the winner by email.
Then you can use this local email list to market your "TheFriendswoodList.com" to local consumers.
________
I could go on and on. The list of ideas is endless.
What's important is that YOU are the CENTER of their attention and because of that, YOU will get a lot of referrals from group members and from the list.
This might sound like a lot of work, but with a little effort to set it up and get it running, it could bring you a non-stop stream of referrals for a long time to come.
Did you like this referral strategy?
Would You Like to Discover More Unusual Referral Strategies?
Do this situations apply to you...?
1. You have a lot of customers.
2. Your customers enjoy your product or service.
3. You're frustrated because, even though your
customers know you and like your products and services...but they DON'T TELL anybody about how good you are.
If that describes you then you might be interested in the Instant Referral Systems program.
In this program you'll learn how to get your customers to S-Y-S-Y-E-M-A-T-I-C-A-L-L-Y send you referrals.
By that I mean, you'll learn how to motivate your customers to send you referrals on a consistent basis (rather than on a whim.)
To learn more about this program visit the site below...
http://www.InstantReferralSystems.com
That's it for this week
Creating Your Own Online Referral Group - To learn more about this author, visit David Frey's Website.
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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 David Frey (Visit David's Website) David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter
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