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Guest post by: David Frey Become an Author

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How would you like to double your return on any "lead generation" postcard marketing campaign you launch?

Let me show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."

I've used this tactic myself back in the days when I marketed to senior adults. Here's the step-by-step system that I used...

STEP 1

I would list all the businesses in my area that also marketed to senior adults.

STEP 2

I would select a few businesses that offered products or services, which were complimentary to mine, but not competitive - - and who I thought had high standards and a good reputation.

STEP 3

I approached each business and simply asked them if they'd like to join me in generating leads using my "cooperative postcard marketing program."


I then whipped out my "Co-op Postcard" and showed them what our postcard would look like.


The business owner would usually look at the postcard and immediately say, "Sure, let's do it."

Want to See What a Co-op Postcard Looks Like?

Here's a good example of a "double duty" co-op postcard.

Postcard Front --> http://url123.com/49rn3

and here's the address side...

Postcard Back --> http://url123.com/4942r

(copy and paste the URLs into your browser)

Notice that each side carries a different and unique advertisement and offer from two different companies.

(Actually, I think Drugstore.com owns VisionDirect.com)

The best part about it is that both companies split the cost of the campaign.

So instead of paying (45 cents) per postcard (8-9 cents for a 6x9 postcard, plus $37 for mailing) you would only have to pay 23 cents per postcard.

Assuming that you can maintain near the same response rate with only one side of the postcard, you've doubled the return on your marketing investment.

Here's How You Can Apply This Tactic In Different Ways

You can use this same co-op strategy to do door hangers as well. I always advise pool construction business owners to use only one side of their door hanger and get a carpet cleaner to use the other side.

Neither company is competitive to each other.

You can also turn this strategy into a REFERRAL SYSTEM by simply sending the postcards to each others respective customer base.

Your promotion gets seen by your customers AND it gets seen by your referral partners customers!

Very nice.

That's low cost, high impact, smart marketing!

If You'd Like to Learn More About More Smart Marketing Strategies and Techniques You'll...

...find several hundred of them in my best selling manual, "The Small Business Marketing Bible."

http://www.TheMarketingBible.com

This book should be on EVERY entrepreneur and business owner's desk.

Here's a few comments that I received just the other day from people who have purchased the Small Business Marketing Bible....


*************************************************

Name: Bill Whitworth


Title: President, RDKK, Inc.


City: Jefferson City, TN


I own a small martial arts school and I am always looking for fresh marketing ideas.


I am on David Frey's e-mail list and receive his reports on a regular basis. I was getting good ideas from each and decided to bite the bullet and purchase the bible.


I am about 1/4 finished and am already brainstorming a ton of new ideas with the info. Well worth the purchase!


*************************************************

Name: Steve Suard


Title: Ceo Tools4webmaster.com


City: Tahiti


I've download and read The Small Business Marketing Bible and want to say that this book is the best marketing book I ever read and really works for any small business, it worth way over the current price.


I know what I m talking about since I m in the web marketing business too. No doubt, get this book, you won't regret? Trust me.

*************************************************

Name: Daniel Richardson


City: Tucson, AZ


I am in the process of buying a business and was looking for information that would allow me to better spend my marketing dollars.


Your book is not just a bunch of theory, but rather a detailed guide on how to market. I love the web addresses you have included of the companies that can help my small business grow.


The best part about your "bible" is that it comes with a no risk guarantee.

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