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How I Made Several Thousand Dollars By Changing One Word In My Headline

How I Made Several Thousand Dollars By Changing One Word In My Headline

The other day I received a newsletter from a fellow by the name of Gary Bencivenga. You probably don't know who Gary is but I can bet you've read or seen his advertising copy before.

Gary is a professional copywriter...one of the best in the business. He writes a free newsletter called "Bencivenga Bullets," which you can sign up for at http://www.AccountableAdvertising.com (This is one newsletter I always read when it hits my inbox!)

What Gary Taught Me that YOU Should Know

In Gary's last newsletter he taught that the two most important words in marketing are NOT "FREE" or "NEW," which is what most conventional marketers think -- but that the two most important words in marketing are.... "Yeah, sure." Why?

Because in this day and age people don't believe your marketing claims. Everyone is saying "We're the best" or "Skyrocket Your Profits."

NOTE: If I hear the word "skyrocket" one more time I think I'm going to puke. I hate that word.

Well, Gary's point was that you need to PROVE what you're saying is true...then people will pay attention to you. It's true. The most powerful salesletters I've ever read are the ones that show you proof positive.

Here's How I Turned Gary's Advice Into Profits

Instead of just reading Gary's newsletter and blowing it off, I actually took a moment to internalize what he taught and how I could apply it to my business. (Which is exactly what you need to do.) So I did...

...and a light bulb turned on for me. I immediately changed the headline on one of my websites and BANG...I improved my conversion rate. Want to see what I did? Here's a link to the old site where you'll read the old headline...

http://www.market-your-services.com/index_old.html

and here's the new headline...

http://www.market-your-services.com

See the difference in the new headline?

- It grabs your attention.

- It forces you to scroll down and see the "proof."


- The proof sells my message.


The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. In fact, if you've made it down this far in this newsletter I'm pretty impressed.

Little Changes Equal Big Results

Now you can see that little changes can bring huge results. Whenever I write an advertisement, a salesletter, a brochure...even this newsletter...the first thing I'll test is the headline.

I know you've heard this before...and so have I, but as you can see -- for me, hearing the message again, meant a lot of money to me. I've made several thousand dollars above what my normal daily sales are and the only thing I changed was the headline.

Thank you Gary Bencivenga!





How I Made Several Thousand Dollars By Changing One Word In My Headline - To learn more about this author, visit David Frey's Website.

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Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website


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David Frey
(Visit David's Website) David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter

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