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How I Made Several Thousand Dollars By Changing One Word In My Headline

Guest post by: David Frey

Article Overview: The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. Learn how to create headlines that will keep your prospect reading.

How I Made Several Thousand Dollars By Changing One Word In My Headline

The other day I received a newsletter from a fellow by the name of Gary Bencivenga. You probably don't know who Gary is but I can bet you've read or seen his advertising copy before.

Gary is a professional copywriter...one of the best in the business. He writes a free newsletter called "Bencivenga Bullets," which you can sign up for at http://www.AccountableAdvertising.com (This is one newsletter I always read when it hits my inbox!)

What Gary Taught Me that YOU Should Know

In Gary's last newsletter he taught that the two most important words in marketing are NOT "FREE" or "NEW," which is what most conventional marketers think -- but that the two most important words in marketing are.... "Yeah, sure." Why?

Because in this day and age people don't believe your marketing claims. Everyone is saying "We're the best" or "Skyrocket Your Profits."

NOTE: If I hear the word "skyrocket" one more time I think I'm going to puke. I hate that word.

Well, Gary's point was that you need to PROVE what you're saying is true...then people will pay attention to you. It's true. The most powerful salesletters I've ever read are the ones that show you proof positive.

Here's How I Turned Gary's Advice Into Profits

Instead of just reading Gary's newsletter and blowing it off, I actually took a moment to internalize what he taught and how I could apply it to my business. (Which is exactly what you need to do.) So I did...

...and a light bulb turned on for me. I immediately changed the headline on one of my websites and BANG...I improved my conversion rate. Want to see what I did? Here's a link to the old site where you'll read the old headline...

http://www.market-your-services.com/index_old.html

and here's the new headline...

http://www.market-your-services.com

See the difference in the new headline?

- It grabs your attention.

- It forces you to scroll down and see the "proof."


- The proof sells my message.


The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. In fact, if you've made it down this far in this newsletter I'm pretty impressed.

Little Changes Equal Big Results

Now you can see that little changes can bring huge results. Whenever I write an advertisement, a salesletter, a brochure...even this newsletter...the first thing I'll test is the headline.

I know you've heard this before...and so have I, but as you can see -- for me, hearing the message again, meant a lot of money to me. I've made several thousand dollars above what my normal daily sales are and the only thing I changed was the headline.

Thank you Gary Bencivenga!

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Related Forum Posts
Re: What's Up With Word Clouds? - I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
$1,000,000 - Hi Evan, Are you talking about US Dollars? If so, that would be approx £500,000 in the UK. The Canadian Dollars differs also from the Australian Dollar. In any case, one needs to solve problems to help people to get money. The more solutions are given to people's needs to solve their problems, the closer one gets. Finally, are we talking about 'Income' or can we talk about 'Asset'? Kindest Regards Beat "Unlock People's Potentials!"
Re: Search Engine Optimization - A lot of SEO in terms of on-page optimization is trial and error. Changing just one word can have a huge impact on your rankings.
Measuring Word of mouth - [quote="jvprosperity":2l2ujat4]I couldn't find the Part 1 Doctrine on the site but I believe from reading the blog posts it had to do with the distractions entrepreneurs and their customers face daily. He may have also talked about Word of Mouth and the true way of measuring it.[/quote:2l2ujat4] Hi Andy, So how can one measure "Word of Mouth" marketing then?
Re: HI EVERYONE - HI All, I'm back too.. Was on a hiatus creating an online product. Made myself accountable for that by getting customers to pay for it first while I created it with them.


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