How Video Will Change Internet Marketing
How Video Will Change Internet Marketing
Today, the internet is a text and still graphics medium.
With new video publishing technology, that will change very quickly.
Because video has the power to touch people's emotions more than any other medium. Those marketers who learn to master it, will certainly have an edge.
Here are a few ways to use video to enhance the selling process.
5 Ways to Use Video to Sell More On the Internet
1. Video Salesletters
You've undoubtedly seen all these long form salesletters on the Internet. Imagine turning your letter into a multimedia slide show that captivates your audience and compels people to buy.
Here's a good example of this...
http://www.TheReferralMovie.com
________________________________________________
2. Video Newsletters
Online newsletters are the primary tools used to create and enhance relationships on the internet. What better than to create a video newsletter that allows people to see you and hear you...not just read what you type.
Here's a good example of this...
http://www.hotbizz.com
_________________________________________________
3. The Video Optin Page
Companies use optin pages to get visitors to give their contact information to follow up with them. The first question visitors have is...."Who is behind this site?"
Having a video with a person providing a "welcome to this site message" and giving an overview of what the visitor will receive if they give their information, could dramatically increase optin rates.
Here's a good example of this...
http://www.InstantVideoLive.com
__________________________________________________
4. Video Product Demonstrations
In many instances, it can be difficult to explain the benefits of a complex product in writing. Video demonstrations, however, can bring to life your product or service within seconds.
Here's a good example of this...
http://www.NewWaveSurgical.com
___________________________________________________
5. Video Navigation Commands
Every website owner should have what Ken Evoy calls a "Most Wanted Response" (MWR). The "MWR" is the one thing that you want your visitor to do.
A video with a person guiding or telling the visitor what to do next is a powerful tool to get your visitor's to do what you want them to do.
Using Video to Produce Information Products
As I mentioned in my last newsletter, I'm starting to use video to create information products.
Just last week I produced two full "niche" information products in my new video production studio.
(I'll send you pictures of the studio real soon.)
One of the information products was three hours long and will be split up into three different DVD's.
The second information product was two hours long and will be split up into two different DVD's.
Funny enough, I'm going to be charging THREE times the price for the two hour DVD than the three hour DVD.
Why?
Because the three hour DVD is an "overview" video and the two hour DVD is teaching a very specific technique, I can charge three times more for it (and my customers will happily buy it.)
Conclusion
Why am I talking so much about video and the internet?
Well, it's because technology like Soreson Squeeze and Macromedia Flash are just now making video a reality for all types of internet users (like MAC and dial up users).
I'm voraciously learning about it and if you do business on the net, you might want to as well.
I learned a TON from Michael Koenig's new product
http://www.InternetInfomercialToolkit.com
It was like an MBA in internet video. It gets my highest recommendation
How Video Will Change Internet Marketing - To learn more about this author, visit David Frey's Website.
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Make no mistake, video will change the way people market products and services on the Internet.
Today, the internet is a text and still graphics medium.
With new video publishing technology, that will change very quickly.
Because video has the power to touch people's emotions more than any other medium. Those marketers who learn to master it, will certainly have an edge.
Here are a few ways to use video to enhance the selling process.
5 Ways to Use Video to Sell More On the Internet
1. Video Salesletters
You've undoubtedly seen all these long form salesletters on the Internet. Imagine turning your letter into a multimedia slide show that captivates your audience and compels people to buy.
Here's a good example of this...
http://www.TheReferralMovie.com
________________________________________________
2. Video Newsletters
Online newsletters are the primary tools used to create and enhance relationships on the internet. What better than to create a video newsletter that allows people to see you and hear you...not just read what you type.
Here's a good example of this...
http://www.hotbizz.com
_________________________________________________
3. The Video Optin Page
Companies use optin pages to get visitors to give their contact information to follow up with them. The first question visitors have is...."Who is behind this site?"
Having a video with a person providing a "welcome to this site message" and giving an overview of what the visitor will receive if they give their information, could dramatically increase optin rates.
Here's a good example of this...
http://www.InstantVideoLive.com
__________________________________________________
4. Video Product Demonstrations
In many instances, it can be difficult to explain the benefits of a complex product in writing. Video demonstrations, however, can bring to life your product or service within seconds.
Here's a good example of this...
http://www.NewWaveSurgical.com
___________________________________________________
5. Video Navigation Commands
Every website owner should have what Ken Evoy calls a "Most Wanted Response" (MWR). The "MWR" is the one thing that you want your visitor to do.
A video with a person guiding or telling the visitor what to do next is a powerful tool to get your visitor's to do what you want them to do.
Using Video to Produce Information Products
As I mentioned in my last newsletter, I'm starting to use video to create information products.
Just last week I produced two full "niche" information products in my new video production studio.
(I'll send you pictures of the studio real soon.)
One of the information products was three hours long and will be split up into three different DVD's.
The second information product was two hours long and will be split up into two different DVD's.
Funny enough, I'm going to be charging THREE times the price for the two hour DVD than the three hour DVD.
Why?
Because the three hour DVD is an "overview" video and the two hour DVD is teaching a very specific technique, I can charge three times more for it (and my customers will happily buy it.)
Conclusion
Why am I talking so much about video and the internet?
Well, it's because technology like Soreson Squeeze and Macromedia Flash are just now making video a reality for all types of internet users (like MAC and dial up users).
I'm voraciously learning about it and if you do business on the net, you might want to as well.
I learned a TON from Michael Koenig's new product
http://www.InternetInfomercialToolkit.com
It was like an MBA in internet video. It gets my highest recommendation
How Video Will Change Internet Marketing - To learn more about this author, visit David Frey's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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