Make no mistake, video will change the way people market products and services on the Internet.
Today, the internet is a text and still graphics medium.
With new video publishing technology, that will change very quickly.
Because video has the power to touch people's emotions more than any other medium. Those marketers who learn to master it, will certainly have an edge.
Here are a few ways to use video to enhance the selling process.
5 Ways to Use Video to Sell More On the Internet
1. Video Salesletters
You've undoubtedly seen all these long form salesletters on the Internet. Imagine turning your letter into a multimedia slide show that captivates your audience and compels people to buy.
Here's a good example of this...
http://www.TheReferralMovie.com
________________________________________________
2. Video Newsletters
Online newsletters are the primary tools used to create and enhance relationships on the internet. What better than to create a video newsletter that allows people to see you and hear you...not just read what you type.
Here's a good example of this...
http://www.hotbizz.com
_________________________________________________
3. The Video Optin Page
Companies use optin pages to get visitors to give their contact information to follow up with them. The first question visitors have is...."Who is behind this site?"
Having a video with a person providing a "welcome to this site message" and giving an overview of what the visitor will receive if they give their information, could dramatically increase optin rates.
Here's a good example of this...
http://www.InstantVideoLive.com
__________________________________________________
4. Video Product Demonstrations
In many instances, it can be difficult to explain the benefits of a complex product in writing. Video demonstrations, however, can bring to life your product or service within seconds.
Here's a good example of this...
http://www.NewWaveSurgical.com
___________________________________________________
5. Video Navigation Commands
Every website owner should have what Ken Evoy calls a "Most Wanted Response" (MWR). The "MWR" is the one thing that you want your visitor to do.
A video with a person guiding or telling the visitor what to do next is a powerful tool to get your visitor's to do what you want them to do.
Using Video to Produce Information Products
As I mentioned in my last newsletter, I'm starting to use video to create information products.
Just last week I produced two full "niche" information products in my new video production studio.
(I'll send you pictures of the studio real soon.)
One of the information products was three hours long and will be split up into three different DVD's.
The second information product was two hours long and will be split up into two different DVD's.
Funny enough, I'm going to be charging THREE times the price for the two hour DVD than the three hour DVD.
Why?
Because the three hour DVD is an "overview" video and the two hour DVD is teaching a very specific technique, I can charge three times more for it (and my customers will happily buy it.)
Conclusion
Why am I talking so much about video and the internet?
Well, it's because technology like Soreson Squeeze and Macromedia Flash are just now making video a reality for all types of internet users (like MAC and dial up users).
I'm voraciously learning about it and if you do business on the net, you might want to as well.
I learned a TON from Michael Koenig's new product
http://www.InternetInfomercialToolkit.com
It was like an MBA in internet video. It gets my highest recommendation
How Video Will Change Internet Marketing - To learn more about this author, visit David Frey's Website.
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David Frey
(Visit David's Website)
David Frey is the author of the
best-selling manual, "The Small Business
Marketing Bible" and the Senior Editor of
the "Small Business Marketing Best
Practices Newsletter
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