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How a Local Dominos Gets All the Referrals It Can Handle

Guest post by: David Frey

Article Overview: Would you like to find out how a local Dominos pizza restaurant gets several local hotels to send them all the customers they can handle?

How a Local Dominos Gets All the Referrals It Can Handle

Do you have a product or service that people who visit your city would be interested in?

Would you like to get local hotels to refer each and every one of their guests to you?

Now how would you like to get all these referrals for free?

Sounding good to you?

Well, it's not that difficult to do.

(I'll show you an actual example of this being done if you keep on reading...)

How a Little Plastic Card Brings a Local Pizza Shop All the Business that they Can Handle

A couple weeks ago my family and I took a short trip over to San Antonio.

We got in real late at night.

When I checked in the hotel clerk gave me my room card.

I noticed that the room card had an advertisement on one side for a local Domino's pizza business.

Both my wife and I were really hungry so I decided to call up for some pizza.

Instead of having them deliver it to us I told the guy on the phone that I would come pick it up.

Again, I was super hungry.

So while I was picking up our pizza I asked the manager how they managed to get their advertisement on the billboard side of my hotel room key.

He said it was easy.

He simply called up the company that produced the cards and told them that he managed a Dominos pizza joint and he wanted to advertise on hotel room key cards at local hotels in his area.

And within a week or two, the company called him back up with advertising deals with two local hotels.

Eureka!

Here's what the hotel room key card looks like...

http://url123.com/mwp8n

After probing a little more he told me he makes a 20 - 1 investment on this advertising venture.

He gets the majority of his nightly orders from these two hotels. "Awesome!"

"I Asked Him What Company He Called Up that Got Him the Advertising Deals So Fast..."

He said, "Look on the back of your card really closely."

See that URL?

That's the company.

So when I got back home I visited the site.

Would you like to see it?

Here it is... http://www.plicards.com

Visit the link that says, "Free Cards from PLI. Learn More."

That's their free hotel advertising program.

What PLI does is get advertisers and then has someone call the local hotels and ask them if they'd like to get their room keys for free.

The answer is usually, "Sure...how?"

Well, you understand how it goes.

Domino's pays the hotel advertising costs, which essentially pays for the hotel room keys.

It's a win - win - win for everyone.

The hotel gets free room keys.

Dominos gets excellent advertising (Travelers ALWAYS look at their room keys multiple times a day.)

And PLI gets more room key orders.

Think, Think, Think. How You Can Make This Work for Your Business?

Think about this referral system.

Business 1 advertises on Business 2's widget that they give to their customers who are also Business 1's ideal prospect.

Business 2 gets the widget for free in exchange for letting Business 1 advertise on it.

Think about how this can work for your business.

Do know of any complimentary businesses that give (or sell) low cost items or consumables to their customers.

If so, approach them for an advertising sponsorship.

If you just sat down and thought about this referral strategy for a moment I think you'll be amazed at what you can come up with.

I personally can think of a hundred ways I could make this referral strategy work for my business.

You can too if you think hard enough.

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Related Forum Posts
Re: Dominos vs Subway - The Dominos message is cloudy. As posted, their image is for Pizza, not subs. Is it just pizza ingredients on a bun? Are they baking the subs and delivering them, or do they bring them so that the buyer can put them in the oven? (Presume the former, but still, the message is not clear.) "Preferred 2 to 1," by whom, and under what cicumstances? Does waiting for delivery factor into the preference? I am not sure that Dominos can greatly impact the leader. Subway has hurt Quiznos franchisees with the $5 promotion, because Quiznos has higher ingredient costs. Quiznos really didn't have a response. I noticed a "lower prices" banner at a Quiznos I visited yesterday, but that is a long way from $5 for foot longs.
Chain store hurdles - [quote:3v8nzz4s]Everyone I'm targeting are independent stores which helps me overcome one hurdle. [/quote:3v8nzz4s] What hurdle is that? I know the major stores like B&N, etc. like to deal with buyers and distributors, but I think they all cut some slack to "Local" authors, don't they? Every store I go into has its "Local Section," featuring local authors, as well as books about the locality. I wouldn't bypass them altogether. If you drive past one, why not go in and visit, talk to the manager, see what they say? [quote:3v8nzz4s]Bookstores want to order through Bowkers and I have their info and the ISBN (identification) numbers for my books. [/quote:3v8nzz4s] You mean the major chain ones do, right? Independent stores I think have no problem dealing directly with the publisher/author. But you want to get your money up front if possible in case they go out of business....as too many independents do these days.
Re: Google Local Tutorial - Free Online Advertising - You have done a good job on the tutorial and thanks a million for the information, I have never known about Google Local before. I will implement it immedaitely
Re: How can I promote my site? - I recently added my details to Google Places. Is that the same as a Google Local Business Listing?
Re: How do you get your clients? - I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.


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