How to Sell 120000 Books with a Single Phone Call Part 2
How to Sell 120000 Books with a Single Phone Call Part 2
I want to tell you about another great example of this particular strategy.
A fellow named Jason Oman and his partner Mike Litman wrote a book called "Conversations with Millionaires."
You've probably heard of this book.
It became an immediate hit, selling over 145,000 copies in 76 days and then sold hundreds (possibly thousands) more on the backend with a bounceback offers.
Here's a peak at their now-famous book.
http://www.cwmbook.com/
But That's NOT The Most Interesting Part of the Story
If the story ended there, it would be incredible enough. But there is a Part II to the "Conversations with Millionaires" story.
Jason and Mike were approached by one of the largest Network Marketing companies in the nation with an idea to extend their book to that niche.
The company is called Excel Telecommunications and if you pay attention to business talk, you've certainly heard about this company.
It was the fastest growing telecommunications company in history.
So as a spin-off from their first #1 best-selling book they created another book that was specifically written for ONE company and their reps ONLY.
It was created purely FOR them based on what THEY would want most.
The book was fittingly called, "Conversations with Excel Millionaires."
The Excel Company Ended Up Buying 130,000 Copies!
Mike and Jason also sold around 15,000 copies directly to their distributor base.
Not to mention, they sold hundreds of hundreds of tape sets with the same title to their reps as well.
Here's the real shocker.
All of this was done without a single penny spent on marketing or advertising.
All told Jason and Mike made somewhere around a 1/4 million dollars from doing this simple deal.
And all it took them was about 25 days of work, which included creating the book, the cover for the book, the tape set, and the cover graphics for the tape set.
Amazing.
Imagine Taking This Model and Applying It to Your Business...
If you're a service company you should consider taking this clever marketing idea and running with it.
For example, suppose you were an accountant and you wanted to get more business from local independent auto dealerships.
What would stop you from calling up the top 10 independent auto dealers in your city (or in other cities) and interviewing them.
This would do two very important things....
1. It would be a great non-threatening way to introduce
yourself to local auto dealers and get to know them on a one-to-one basis.
and...
2. Compile a book or report (or audio CD) and use it as
a "get in the door tool" that you can give as a gift to other auto dealers in town.
You could call it "Conversations with Superstar Auto Dealers."
Then what I would do is send a simple letter to all the independent auto dealers in town and offer them your information product.
When they request it, instead of sending it to them, hand deliver it to them personally so that you can meet the dealer face-to-face.
I can think of a dozen other promotional program you can use with this simple marketing tactic.
I hope this gets you thinking a bit outside of the box about your marketing.
How to Sell 120000 Books with a Single Phone Call Part 2 - To learn more about this author, visit David Frey's Website.
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Last week I wrote about Dr. Neil Baum who sold over 120,000 books with one phone call to Bayer company.
I want to tell you about another great example of this particular strategy.
A fellow named Jason Oman and his partner Mike Litman wrote a book called "Conversations with Millionaires."
You've probably heard of this book.
It became an immediate hit, selling over 145,000 copies in 76 days and then sold hundreds (possibly thousands) more on the backend with a bounceback offers.
Here's a peak at their now-famous book.
http://www.cwmbook.com/
But That's NOT The Most Interesting Part of the Story
If the story ended there, it would be incredible enough. But there is a Part II to the "Conversations with Millionaires" story.
Jason and Mike were approached by one of the largest Network Marketing companies in the nation with an idea to extend their book to that niche.
The company is called Excel Telecommunications and if you pay attention to business talk, you've certainly heard about this company.
It was the fastest growing telecommunications company in history.
So as a spin-off from their first #1 best-selling book they created another book that was specifically written for ONE company and their reps ONLY.
It was created purely FOR them based on what THEY would want most.
The book was fittingly called, "Conversations with Excel Millionaires."
The Excel Company Ended Up Buying 130,000 Copies!
Mike and Jason also sold around 15,000 copies directly to their distributor base.
Not to mention, they sold hundreds of hundreds of tape sets with the same title to their reps as well.
Here's the real shocker.
All of this was done without a single penny spent on marketing or advertising.
All told Jason and Mike made somewhere around a 1/4 million dollars from doing this simple deal.
And all it took them was about 25 days of work, which included creating the book, the cover for the book, the tape set, and the cover graphics for the tape set.
Amazing.
Imagine Taking This Model and Applying It to Your Business...
If you're a service company you should consider taking this clever marketing idea and running with it.
For example, suppose you were an accountant and you wanted to get more business from local independent auto dealerships.
What would stop you from calling up the top 10 independent auto dealers in your city (or in other cities) and interviewing them.
This would do two very important things....
1. It would be a great non-threatening way to introduce
yourself to local auto dealers and get to know them on a one-to-one basis.
and...
2. Compile a book or report (or audio CD) and use it as
a "get in the door tool" that you can give as a gift to other auto dealers in town.
You could call it "Conversations with Superstar Auto Dealers."
Then what I would do is send a simple letter to all the independent auto dealers in town and offer them your information product.
When they request it, instead of sending it to them, hand deliver it to them personally so that you can meet the dealer face-to-face.
I can think of a dozen other promotional program you can use with this simple marketing tactic.
I hope this gets you thinking a bit outside of the box about your marketing.
How to Sell 120000 Books with a Single Phone Call Part 2 - To learn more about this author, visit David Frey's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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