Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same
Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same
Answer: Take your product or service and slightly modify it to solve problems in other niches.
Example: Here's a good example of what I'm talking about.
Insurance
Insurance has got to be one of the most boring products in the world. And most insurance is sold based on price only. If I had a $10 dollar bill for every insurance agent who has emailed me asking for advice I'd be extremely wealthy.
Look What I Found While Browsing the Magazine Section at Barnes and Noble...
I often go down to Barnes and Noble and sit down in the magazine section and just thumb through mags looking at advertisements (I know that sounds silly...but you'd be amazed at the ideas that come to me from doing it.)
Well, the other day I was browsing a martial arts magazine and came across a full page ad for liability insurance.
Click here to see ad -> http://url123.com/xaw9q As you can see from the ad, the entire ad positions this insurance product as a solution specifically tailored for martial arts studios.
But is this insurance really all that different from regular insurance?
Maybe...maybe not.
It doesn't matter.
What's important is that the prospect BELIEVES that it's the ONLY insurance for them. And that if they don't have that specific insurance, from that specific company, then they're missing out.
That's The Idea Behind Niche Marketing and...
...that's why niche marketing is so powerful.
This company has taken a boring product like insurance and has found a completely new way of positioning it for an entirely new market.
So if you're at a roadblock and you're struggling to figure out how to grow...ask yourself, "How can I modify my product or service to fill the need in a new niche."
Would You Like More (a LOT MORE) Marketing Ideas?
If you've just run out of marketing ideas and need a fresh start or you're struggling to attract new business, then you should consider reviewing my 312 page marketing manual titled, "The Small Business Marketing Bible." http://www.TheMarketingBible.com
Here are some comments I recently receive from a few people who have invested in the Marketing Bible.
We Made the Correct Decision
We are in the launch phase of a new business and needed to make sure that we invested our marketing dollars wisely from the very start. I was torn between this purchase and using the funds towards our add campaign, I am now confident that we made the correct investment decision.
T. Aurthur Darling
CEO, W3
I Highly Recommend the Marketing Bible!
David Frey was recommended to me by the Small Business Development Center for his great marketing newsletters and that's how I found out about the Marketing Bible.
After looking at the table of contents, I knew this was the practical resource that I needed to get me off on the right track with my marketing efforts. I had a general idea of what I thought I needed to do, but the Marketing Bible lays it out for you step by step.
I'm sure by applying what I learn, I will ensure my marketing efforts are successful in generating business I would have surely missed! I highly recommend the Marketing Bible!
Cheryl Knight
President, Hill Country Wine Tours
Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same - To learn more about this author, visit David Frey's Website.
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Question: What is one of the easiest and fastest ways to grow your small business?
Answer: Take your product or service and slightly modify it to solve problems in other niches.
Example: Here's a good example of what I'm talking about.
Insurance
Insurance has got to be one of the most boring products in the world. And most insurance is sold based on price only. If I had a $10 dollar bill for every insurance agent who has emailed me asking for advice I'd be extremely wealthy.
Look What I Found While Browsing the Magazine Section at Barnes and Noble...
I often go down to Barnes and Noble and sit down in the magazine section and just thumb through mags looking at advertisements (I know that sounds silly...but you'd be amazed at the ideas that come to me from doing it.)
Well, the other day I was browsing a martial arts magazine and came across a full page ad for liability insurance.
Click here to see ad -> http://url123.com/xaw9q As you can see from the ad, the entire ad positions this insurance product as a solution specifically tailored for martial arts studios.
But is this insurance really all that different from regular insurance?
Maybe...maybe not.
It doesn't matter.
What's important is that the prospect BELIEVES that it's the ONLY insurance for them. And that if they don't have that specific insurance, from that specific company, then they're missing out.
That's The Idea Behind Niche Marketing and...
...that's why niche marketing is so powerful.
This company has taken a boring product like insurance and has found a completely new way of positioning it for an entirely new market.
So if you're at a roadblock and you're struggling to figure out how to grow...ask yourself, "How can I modify my product or service to fill the need in a new niche."
Would You Like More (a LOT MORE) Marketing Ideas?
If you've just run out of marketing ideas and need a fresh start or you're struggling to attract new business, then you should consider reviewing my 312 page marketing manual titled, "The Small Business Marketing Bible." http://www.TheMarketingBible.com
Here are some comments I recently receive from a few people who have invested in the Marketing Bible.
We Made the Correct Decision
We are in the launch phase of a new business and needed to make sure that we invested our marketing dollars wisely from the very start. I was torn between this purchase and using the funds towards our add campaign, I am now confident that we made the correct investment decision.
T. Aurthur Darling
CEO, W3
I Highly Recommend the Marketing Bible!
David Frey was recommended to me by the Small Business Development Center for his great marketing newsletters and that's how I found out about the Marketing Bible.
After looking at the table of contents, I knew this was the practical resource that I needed to get me off on the right track with my marketing efforts. I had a general idea of what I thought I needed to do, but the Marketing Bible lays it out for you step by step.
I'm sure by applying what I learn, I will ensure my marketing efforts are successful in generating business I would have surely missed! I highly recommend the Marketing Bible!
Cheryl Knight
President, Hill Country Wine Tours
Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same - To learn more about this author, visit David Frey's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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