|
|
Like this article? PLEASE +1 it! |
|
Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same
|
| Guest post by: David Frey |
Article Overview: If you're at a roadblock and you're struggling to figure out how to grow...ask yourself, "How can I modify my product or service to fill the need in a new niche." Read more and watch your profits grow
![]() |
Free Download - Product Product Usage Ideas By David Frey |
Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same
Question: What is one of the easiest and fastest ways to grow your small business?
Answer: Take your product or service and slightly modify it to solve problems in other niches.
Example: Here's a good example of what I'm talking about.
Insurance
Insurance has got to be one of the most boring products in the world. And most insurance is sold based on price only. If I had a $10 dollar bill for every insurance agent who has emailed me asking for advice I'd be extremely wealthy.
Look What I Found While Browsing the Magazine Section at Barnes and Noble...
I often go down to Barnes and Noble and sit down in the magazine section and just thumb through mags looking at advertisements (I know that sounds silly...but you'd be amazed at the ideas that come to me from doing it.)
Well, the other day I was browsing a martial arts magazine and came across a full page ad for liability insurance.
Click here to see ad -> http://url123.com/xaw9q As you can see from the ad, the entire ad positions this insurance product as a solution specifically tailored for martial arts studios.
But is this insurance really all that different from regular insurance?
Maybe...maybe not.
It doesn't matter.
What's important is that the prospect BELIEVES that it's the ONLY insurance for them. And that if they don't have that specific insurance, from that specific company, then they're missing out.
That's The Idea Behind Niche Marketing and...
...that's why niche marketing is so powerful.
This company has taken a boring product like insurance and has found a completely new way of positioning it for an entirely new market.
So if you're at a roadblock and you're struggling to figure out how to grow...ask yourself, "How can I modify my product or service to fill the need in a new niche."
Would You Like More (a LOT MORE) Marketing Ideas?
If you've just run out of marketing ideas and need a fresh start or you're struggling to attract new business, then you should consider reviewing my 312 page marketing manual titled, "The Small Business Marketing Bible." http://www.TheMarketingBible.com
Here are some comments I recently receive from a few people who have invested in the Marketing Bible.
We Made the Correct Decision
We are in the launch phase of a new business and needed to make sure that we invested our marketing dollars wisely from the very start. I was torn between this purchase and using the funds towards our add campaign, I am now confident that we made the correct investment decision.
T. Aurthur Darling
CEO, W3
I Highly Recommend the Marketing Bible!
David Frey was recommended to me by the Small Business Development Center for his great marketing newsletters and that's how I found out about the Marketing Bible.
After looking at the table of contents, I knew this was the practical resource that I needed to get me off on the right track with my marketing efforts. I had a general idea of what I thought I needed to do, but the Marketing Bible lays it out for you step by step.
I'm sure by applying what I learn, I will ensure my marketing efforts are successful in generating business I would have surely missed! I highly recommend the Marketing Bible!
Cheryl Knight
President, Hill Country Wine Tours
|
About the Author: David Frey RSS for David's articles - Visit David's website David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter Click here to visit David's website How Roger Embury Turned His Fledgling Company Into the Nations Largest Supplier of Fake Boulders A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business The Anatomy of a 25000 Business Idea How To Create an Unstoppable Never Ending Marketing Virus Is It An Article or An Ad |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
The five pillars of internet marketing strategy
Fighting the Saw-Tooth Affect
E Mail Marketing Campaigns
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



