Niche Marketing Miracles What You Can Learn from the Travel and Dating Industry About Niche Marketing
Niche Marketing Miracles What You Can Learn from the Travel and Dating Industry About Niche Marketing
An advertisement caught my eye.
It was an ad from a travel company that was promoting one of its websites. The website is http://www.LDSTrips.com
If any of you have been to Salt Lake City you know that it is the capitol for the Church of Jesus Christ of Latter Day Saints (commonly called the LDS Church).
Well, to drum up business this clever travel company created trips that would appeal specifically to members of the church.
All of sudden, business started booming.
Here's the actual advertisement for LDSTrips.com
http://url123.com/ua3c6
Niche Marketing Is Where It's At..
The travel industry knows that niche marketing is where it's at for attracting new customers.
That same day I noticed the ad for LDSTrips.com I was in a grocery store with my wife thumbing through a few magazines.
My wife is a quilting nut. She loves to quilt.
(We even have an entire room in our home dedicated to the quilting industry.)
So she handed me a quilting magazine to look at something and as a good husband, I pretended like I was interested :-)
Eventually, I flipped to the back of the magazine to see the ads (the only thing interesting in a quilting magazine) and there was a 1/4 page ad for an "Alaskan Quilting Cruise."
Amazing.
Here's the ad for the Alaskan Quilting Cruise.
http://url123.com/uwkgu
Birds of a Feather Like to Flock Together
The reason the travel industry is so successful employing niche marketing is because people like to hang out with other people who have the same passions as they do.
- Marketers like to hang out with other marketers.
- Basketball players like to hang out with basketball players.
- Bird lovers like to hang out with bird lovers.
- Stock traders like to hang out with stock traders.
- Runners like to hang out with runners.
- Birds of a feather like to flock together!
Here's How You Can Use This Simple Human Fact to Get a Lot More New Customers, Clients, and Patients...
Because people like to hang around with people who have
similar interests, why not create events and offerings that appeal to specific groups of people.
For instance - - here are some ideas to expand your thinking.
- Clothing Store
Hold an "AARP" night and invite all the local AARP members to your clothing store for a closed door appreciation event.
- Accountants
You can create an "Auto Dealership Accounting Package" and send promos to all the auto dealers in town.
- Auto Repair Shop
Sponsor a local "teachers tune up" week in which all the teachers in the area get a special discount on a tune up.
- Window and Glass Company
Sponsor an education night for all the contractors and builders in town and offer free drinks and food.
- Insurance Agent
Offer a "Newlywed UCLA Insurance Program" for couples just getting married who attend UCLA (or any other university).
Take Your Cues From the Dating Industry...They Understand How to Do Niche Marketing.
Here's What I Mean...
Just look at these sites.
http://www.LDSSingles.com
(for LDS Church members who are single)
http://www.EquestrianSingles.com
(for singles who like horses)
http://www.CowboyCowgirl.com
(for singles who like living the country life)
http://www.AnimalPeople.com
(for people who love to have pets)
http://www.ChristianSingles.com
(for Christian singles)
http://www.GreenSingles.com
(for singles who are environmentally conscious)
Conclusion
Niche marketing is such an important concept for you small business. Every business should be doing some form of niche marketing.
Take advantage of the fact that like-minded people want to hang around each other and sponsor events for them that gives you exposure.
A west coast restaurant called http://www.Wahoos.com sponsors events for the "hip crowd" and drives scores of hipsters to its restaurants.
You can do something similar. The only thing that is stopping you is your own imagination.
Niche Marketing Miracles What You Can Learn from the Travel and Dating Industry About Niche Marketing - To learn more about this author, visit David Frey's Website.
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A few weeks ago I was in Salt Lake City visiting with my brother. The first thing I would do every morning is go get the paper, sit down and do some reading.
An advertisement caught my eye.
It was an ad from a travel company that was promoting one of its websites. The website is http://www.LDSTrips.com
If any of you have been to Salt Lake City you know that it is the capitol for the Church of Jesus Christ of Latter Day Saints (commonly called the LDS Church).
Well, to drum up business this clever travel company created trips that would appeal specifically to members of the church.
All of sudden, business started booming.
Here's the actual advertisement for LDSTrips.com
http://url123.com/ua3c6
Niche Marketing Is Where It's At..
The travel industry knows that niche marketing is where it's at for attracting new customers.
That same day I noticed the ad for LDSTrips.com I was in a grocery store with my wife thumbing through a few magazines.
My wife is a quilting nut. She loves to quilt.
(We even have an entire room in our home dedicated to the quilting industry.)
So she handed me a quilting magazine to look at something and as a good husband, I pretended like I was interested :-)
Eventually, I flipped to the back of the magazine to see the ads (the only thing interesting in a quilting magazine) and there was a 1/4 page ad for an "Alaskan Quilting Cruise."
Amazing.
Here's the ad for the Alaskan Quilting Cruise.
http://url123.com/uwkgu
Birds of a Feather Like to Flock Together
The reason the travel industry is so successful employing niche marketing is because people like to hang out with other people who have the same passions as they do.
- Marketers like to hang out with other marketers.
- Basketball players like to hang out with basketball players.
- Bird lovers like to hang out with bird lovers.
- Stock traders like to hang out with stock traders.
- Runners like to hang out with runners.
- Birds of a feather like to flock together!
Here's How You Can Use This Simple Human Fact to Get a Lot More New Customers, Clients, and Patients...
Because people like to hang around with people who have
similar interests, why not create events and offerings that appeal to specific groups of people.
For instance - - here are some ideas to expand your thinking.
- Clothing Store
Hold an "AARP" night and invite all the local AARP members to your clothing store for a closed door appreciation event.
- Accountants
You can create an "Auto Dealership Accounting Package" and send promos to all the auto dealers in town.
- Auto Repair Shop
Sponsor a local "teachers tune up" week in which all the teachers in the area get a special discount on a tune up.
- Window and Glass Company
Sponsor an education night for all the contractors and builders in town and offer free drinks and food.
- Insurance Agent
Offer a "Newlywed UCLA Insurance Program" for couples just getting married who attend UCLA (or any other university).
Take Your Cues From the Dating Industry...They Understand How to Do Niche Marketing.
Here's What I Mean...
Just look at these sites.
http://www.LDSSingles.com
(for LDS Church members who are single)
http://www.EquestrianSingles.com
(for singles who like horses)
http://www.CowboyCowgirl.com
(for singles who like living the country life)
http://www.AnimalPeople.com
(for people who love to have pets)
http://www.ChristianSingles.com
(for Christian singles)
http://www.GreenSingles.com
(for singles who are environmentally conscious)
Conclusion
Niche marketing is such an important concept for you small business. Every business should be doing some form of niche marketing.
Take advantage of the fact that like-minded people want to hang around each other and sponsor events for them that gives you exposure.
A west coast restaurant called http://www.Wahoos.com sponsors events for the "hip crowd" and drives scores of hipsters to its restaurants.
You can do something similar. The only thing that is stopping you is your own imagination.
Niche Marketing Miracles What You Can Learn from the Travel and Dating Industry About Niche Marketing - To learn more about this author, visit David Frey's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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