Promotional advertising is not just another advertising media. It is more targeted, longer lasting, and more economical per ad impression than the traditional mass media methods of advertising.
In fact, it is among the most effective advertising methods of all. Promotional Advertising Products, also called Advertising Specialties, are considered to be the most useful or purposeful item used to convey messages or promote businesses and services.
It is the second type of advertising considered by all new businesses. The first is the sign that hangs outside their "shop." Advertising specialties carry the same message that advertisers place on their sign into the homes, cars and offices of prospective clients. They provide an effective, common sense and just plain smart advertising method.
Our purpose is to help your business succeed. Our success depends upon yours. We are not in business to simply sell you a product from a catalog. We are here to help you accomplish your business purposes in the most effective way possible. How? Keep reading.
The heart of our success requires establishing a long-lasting, successful, and satisfying business relationship with you. As you know, customer loyalty is the name of the game.
Our specialty is creative ideas.
100 Promotional Ideas
1. Build Company Image & Identity
2. Signify Business Success
3. Magnify Corporate Prestige
4. Develop a High Profile
5. Establish, Cultivate & Maintain Good Community Relations
6. Announce a New business Opening
7. Promote Branch Openings
8. Announce Business Name Changes
9. Announce Relocations
10. Promote New Production Facilities
11. Commemorate Special Events
12. Welcome Board of Directors Members
13. Entice Investors
14. Welcome Stock Holders
15. Introduce New Management
16. Boost Training and Human Resource Development
17. Retention/Seniority Awards
18. Introduce New Employees
19. Motivate Employees
20. Improve Employee Morale
21. Attract Qualified Employees
22. Maintain & Improve Employee Loyalty
23. Boost Meeting Attendance
24. Promote Policy Changes
25. Encourage Safety Practice & Programs
26. Symbolize Safety and Environmental Efforts
27. Cut Red Tape
28. Encourage Quality Control, Assurance, and/or Improvement
29. Build Employee Pride in Their Company
30. Introduce New Sales People
31. Motivate Sales People
32. Stimulate Sales Meetings
33. Increase Sales Call Efficiency
34. Reduce Sales Presentation Time
35. Organize Sales Presentations
36. Use Sales Aids as Door Openers
37. Discourage Competing Sales People
38. Develop Qualified Leads
39. Maintain a Steady Flow of Leads
40. Inventory Control & Security
41. Take a Bite Out of Theft & Vandalism
42. Advertising Through Pilferage
43. Speed Collection and Collect from Delinquent Accounts
44. Appreciate Valued Suppliers
45. Express Thanks
46. Improve Client & Customer Relations
47. Secure Continued Patronage
48. Smooth Hard Feelings
49. Secure Third Party Endorsements
50. Signify & Celebrate Customer Friendships
51. Single Out Influential Customers & Clients
52. Educate Customers & Clients
53. Champion Customer/Client Safety
54. Recognize Business Relationships
55. Bridge Sales Relationships
56. Serve as a Volume Incentive for Dealers, Distributors & Retailers
57. Open New Accounts
58. Build Trade Show Traffic
59. Activate Inactive Accounts
60. Promote Convention & Conference Attendance
61. Increase Direct Mail Response
62. Reduce Business Entertainment Expense
63. Attract New Users & Buying Habits
64. Reach Hard to See Prospects
65. Extend Contact Time with Prospects
66. Gain Support From Spouses
67. Showcase a Product or Service
68. Encourage Customers to Buy More
69. Introduce New Products
70. Introduce New Services
71. Encourage Trade-Ins
72. Balance Improper Product Mix
73. Balance Seasonal Peaks & Valleys
74. Cause Direct Sales with Premiums
75. Decrease Need for Price Cutting
76. Encourage Early Buying
77. Counter Competitive Promotions
78. Enlarge Size of the Average Sale
79. Encourage Buying More than One
80. Target Specific Audiences
81. Motivate New Markets with Premiums
82. Promote Ad Readership
83. Multiply Impact with Co-ops
84. Keep Sales Message Alive
85. Strengthen Other Advertising Efforts
86. Add Excitement to Window Displays
87. Build Broadcast Audiences
88. Prompt Word of Mouth Advertising
89. Prompt "Voluntary Advertising" Requests
90. Prolong Peak Buying Seasons
91. Draw Attention to Favorable Publicity
92. Excite Celebrations & Special Events
93. Promote Causes
94. Recognize Volunteers
95. Effective Candidate Promotions
96. Promote Association Attendance
97. Welcome Association Members
98. Attract Contributors & Volunteers
99. Fund Raising
100. Souvenirs
Product Product Usage Ideas - To learn more about this author, visit David Frey's Website.
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David Frey
(Visit David's Website)
David Frey is the author of the
best-selling manual, "The Small Business
Marketing Bible" and the Senior Editor of
the "Small Business Marketing Best
Practices Newsletter
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