Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Small Things Can Lead to Big Impressions



Small Things Can Lead to Big Impressions
   

The last couple of weeks I've been enjoying the beauties of the wonderful country of Costa Rica.

We had a great time.

It was nice to get away with the family and have some fun together.

Anyway, as we were approaching the airport we looked for a place to park.

There are a lot of airport parking lots near Houston Intercontinental airport.

We finally chose a brand new one that had just opened.

After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.

Small Things Can Lead to Big Impressions

After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.

She handed four bottles of cold water to us. Two for my wife and I and two for our children.

That was such a kind thing to do.

After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.

Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.

You see, little things like that can make a big impression on prospects and customers.

Here's How I Use this Tactic In My Own Marketing.

Extra little surprises can go a long way.

For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.

But it's not just any old interview.

This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.

(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)

The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."

Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.

It's an amazing interview.

I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...

...you won't find that audio program advertised anywhere on the website. It's a surprise gift.

(I guess now that you know about it, it's not "unadvertised" anymore)

It makes people feel good about their purchase.

The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.

So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.

Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"

Give them something that costs very little to you, but that might have a high perceived value to them.

Small Things Can Lead to Big Impressions - To learn more about this author, visit David Frey's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Fast First Impressions
  First impressions are important and it takes less time than ever before to create one. Learn 5 ways to improve your first impression with new sales prospects.
One Last Rule Never Put Everything in Your Advertisement
  This is one last bonus 22nd rule in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Your Charisma Factor
  People buy from those they know, like and trust. Make it easy for them to know you, like you and trust you.
Impressions: Vital To Sales Success
  A sales letter is the most powerful selling tool you can use to make a positive impression, with the exception of an in-person sales call.
Small Things Can Lead to Big Impressions
  How many times has a business left you with an "out-of-the-ordinary" positive impression? This article talks about one such experience I had and how you can apply it to your business.

Related Forum Posts Related Forum Posts
Re: Books for the Entrepreneur Re: Books for the Entrepreneur
What is the best Business book you have ever read? What is the best Business book you have ever read?
My 3 best business books My 3 best business books
DELL supports Small Business DELL supports Small Business
Re: I'm A Winner!! Re: I'm A Winner!!
Re: Jobs you can do from home Re: Jobs you can do from home
Re: Marketing to Wealthy Consumers Re: Marketing to Wealthy Consumers
SEO Recommendation Needed SEO Recommendation Needed

Related Forum Posts Related Businesses - Evan Elite Authors
Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website

The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


David Frey
(Visit David's Website)
David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


David Frey's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get David Frey's Complete List of Marketing Articles For FREE!

More David Frey
A Unique Simple to Implement Customer Loyalty Program
A Sample Sales Letter that Works
The Anatomy of a Winning Postcard
Stealing Customers from Your Competitors
Product Product Usage Ideas
The Secret of Door to Door Street Marketing
Papa Johns Pizza Night Referral System
Stop Begging for Referrals
Unique Tactics for Getting Awesome Customer Testimonials
In Your Face Marketing
Become An Author