Small Things Can Lead to Big Impressions
Small Things Can Lead to Big Impressions
We had a great time.
It was nice to get away with the family and have some fun together.
Anyway, as we were approaching the airport we looked for a place to park.
There are a lot of airport parking lots near Houston Intercontinental airport.
We finally chose a brand new one that had just opened.
After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.
Small Things Can Lead to Big Impressions
After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.
She handed four bottles of cold water to us. Two for my wife and I and two for our children.
That was such a kind thing to do.
After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.
Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.
You see, little things like that can make a big impression on prospects and customers.
Here's How I Use this Tactic In My Own Marketing.
Extra little surprises can go a long way.
For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.
But it's not just any old interview.
This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.
(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)
The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."
Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.
It's an amazing interview.
I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...
...you won't find that audio program advertised anywhere on the website. It's a surprise gift.
(I guess now that you know about it, it's not "unadvertised" anymore)
It makes people feel good about their purchase.
The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.
So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.
Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"
Give them something that costs very little to you, but that might have a high perceived value to them.
Small Things Can Lead to Big Impressions - To learn more about this author, visit David Frey's Website.
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The last couple of weeks I've been enjoying the beauties of the wonderful country of Costa Rica.
We had a great time.
It was nice to get away with the family and have some fun together.
Anyway, as we were approaching the airport we looked for a place to park.
There are a lot of airport parking lots near Houston Intercontinental airport.
We finally chose a brand new one that had just opened.
After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.
Small Things Can Lead to Big Impressions
After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.
She handed four bottles of cold water to us. Two for my wife and I and two for our children.
That was such a kind thing to do.
After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.
Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.
You see, little things like that can make a big impression on prospects and customers.
Here's How I Use this Tactic In My Own Marketing.
Extra little surprises can go a long way.
For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.
But it's not just any old interview.
This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.
(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)
The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."
Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.
It's an amazing interview.
I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...
...you won't find that audio program advertised anywhere on the website. It's a surprise gift.
(I guess now that you know about it, it's not "unadvertised" anymore)
It makes people feel good about their purchase.
The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.
So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.
Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"
Give them something that costs very little to you, but that might have a high perceived value to them.
Small Things Can Lead to Big Impressions - To learn more about this author, visit David Frey's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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