The last couple of weeks I've been enjoying the beauties of the wonderful country of Costa Rica.
We had a great time.
It was nice to get away with the family and have some fun together.
Anyway, as we were approaching the airport we looked for a place to park.
There are a lot of airport parking lots near Houston Intercontinental airport.
We finally chose a brand new one that had just opened.
After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.
Small Things Can Lead to Big Impressions
After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.
She handed four bottles of cold water to us. Two for my wife and I and two for our children.
That was such a kind thing to do.
After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.
Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.
You see, little things like that can make a big impression on prospects and customers.
Here's How I Use this Tactic In My Own Marketing.
Extra little surprises can go a long way.
For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.
But it's not just any old interview.
This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.
(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)
The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."
Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.
It's an amazing interview.
I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...
...you won't find that audio program advertised anywhere on the website. It's a surprise gift.
(I guess now that you know about it, it's not "unadvertised" anymore)
It makes people feel good about their purchase.
The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.
So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.
Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"
Give them something that costs very little to you, but that might have a high perceived value to them.
Small Things Can Lead to Big Impressions - To learn more about this author, visit David Frey's Website.
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Related Businesses - Evan Elite Authors |
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
The Evan Elite Authors program is currently in beta phase. For details please contact us.
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David Frey
(Visit David's Website)
David Frey is the author of the
best-selling manual, "The Small Business
Marketing Bible" and the Senior Editor of
the "Small Business Marketing Best
Practices Newsletter
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