Small Things Can Lead to Big Impressions

The last couple of weeks I've been enjoying the beauties of the wonderful country of Costa Rica.

We had a great time.

It was nice to get away with the family and have some fun together.

Anyway, as we were approaching the airport we looked for a place to park.

There are a lot of airport parking lots near Houston Intercontinental airport.

We finally chose a brand new one that had just opened.

After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.

Small Things Can Lead to Big Impressions

After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.

She handed four bottles of cold water to us. Two for my wife and I and two for our children.

That was such a kind thing to do.

After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.

Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.

You see, little things like that can make a big impression on prospects and customers.

Here's How I Use this Tactic In My Own Marketing.

Extra little surprises can go a long way.

For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.

But it's not just any old interview.

This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.

(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)

The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."

Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.

It's an amazing interview.

I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...

...you won't find that audio program advertised anywhere on the website. It's a surprise gift.

(I guess now that you know about it, it's not "unadvertised" anymore)

It makes people feel good about their purchase.

The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.

So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.

Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"

Give them something that costs very little to you, but that might have a high perceived value to them.

Small Things Can Lead to Big Impressions - To learn more about this author, visit David Frey's Website.

Like this article? Share it with your friends

Article Tags:

---

	No article feedback found.
	Leave Your Feedback

---

Staging Diva Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

John Alexander John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website

Michiel Jonker As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website

To learn more about the Evan Elite Author Program please contact us.

David Frey Subscribe to David's articles (Visit David's Website) David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter David Frey is a Platinum author on EvanCarmichael.com

David Frey's Complete List Of Marketing Articles Name Email If you enjoyed this article, get David Frey's Complete List of Marketing Articles For FREE! More David Frey Kick Butt Direct Mail Envelopes Database Marketing Using Point of Sale Data to Improve Profitability The Anatomy of a Winning Postcard Lessons from the Mazatlan Marketplace The Five Step Formula For Getting Prospects to Call You Stop Begging for Referrals Six Low Cost Cutting Edge Technology Marketing Tools Every Small Business Should Be Using How to Sell 120000 Books with a Single Phone Call Part I Product Product Usage Ideas The Anatomy of a 25000 Business Idea