Tweet

The Retail Advertisement that Grabbed Me By the Throat

Written by: David Frey

Article Overview: Would you like to see an advertisement for a furniture store that breaks all the rules of retail advertising? If so, you'll want to read this article.

The Retail Advertisement that Grabbed Me By the Throat

Today there is so much advertising all around us that it's nearly impossible to break through all the clutter.



But if you own a business or are responsible for the advertising of your business, that's exactly what you need to do...break through the clutter.



Well, I was reminded the other day, that with some clever copywriting, you CAN break through the clutter.



Recently, I Did a "Daddy - Son" Weekend...



...in which I took my 8 year old son (Sterling) to Schlitterbahn, a water park in New Braunfels, Texas.



We had a great time! (highly recommended to all you Dads!)



We were having breakfast at a local McDonalds and while I was reading the local San Antonio newspaper (while my son was playing) I was immediately drawn to a very powerful retail advertisement.



Now, most retail advertisements have prices blaring at you and lot's of big product pictures.



For the most part, they're very boring.



But this ad reached out and GRABBED me by the throat. It had such hypnotic power that I was forced to read it.



Here's Why this Advertisement Was So Powerful...



It was totally counterintuitive to logical thinking. You see, 99.9% of all retail ads tell you to buy, buy, buy.



Well, the headline on this ad said, "DO NOT BUY" in huge red capital letters.



That ad pierced through the clutter in my mind and immediately siezed my attention. It forced me to ask myself, "Why is this ad telling me

not to buy?"



I had to know why!



And the subheadline of the ad said...



..."Because You'll Lose $800!"



The subheadline further intrigued me and really made me very curious.



The ad went on to give some powerful benefits and reasons why their product was better than the others.



It was a great ad.



This advertisement did exactly what really good ads are

supposed to do.



1. Capture your attention.



2. Give persuasive reasons why you should buy.



The only thing this ad did not do, was give a strong

call to action.



It didn't give me a reason to come in TODAY.



But as retail advertisements go...this one was a winner

in my books.



Would You Like to See this Advertisement?



I hope you said, "Yes!" because it should be one for your swipe files.



Here it is....

http://url123.com/7hr7m



You'll notice that this ad is heavy on copy and extremely light on graphics, which is exactly opposite of 99.9% of all retail ads.



This ad breaks all the rules, yet it's highly effective

Related Articles
  Use Twitter to Generate an Income?
  PoP (Point of Purchase) Visual Merchandising
  Rule #14: Every Picture Demands a Caption
  Visually Appealing Custom Signs Help To Promote Business Positively
  Rule 16 Make Your Advertisement Look like Editorial Content

Article Tags:



Related Forum Posts
Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: We all embellish, so are we all liars? - [quote="BuzzAroundBooks":3chumhxz]For instance, what if a customer asks you where a specific sales representative is but you don't know where he/she is? Retail expert Doug Fleener says "Rather than appearing not to know what's going on, it's safer to go with the standard reply: 'Dan's (i.e. sales reps' name) not available right now. My name is... May I help you?'" ("The Profitable Retailer" 216).[/quote:3chumhxz] Hi Kevin There have been a couple of businesses in my local area who have done this only to become unstuck when we found out that Dan (or who ever we were after) had not worked there for months and the business (a one man band) was only trying to cover it up to appear larger than it was in reality. My honest opinion was that the business went through a few employees quitting and they didn't want us to think they were an unstable company.
Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

An Intelligent Contact Sheet

Five Ways to Show Honest Appreciation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.