The Worlds Smallest Newsletter
The Worlds Smallest Newsletter
Every smart marketer will testify to that.
Newsletters can build lasting relationships by providing helpful information and also provide a vehicle for announcing new products and services resulting in additional sales.
In fact, I would go so far as to say that out of all the marketing tactics and techniques that I personally use, the humble newsletter is my number one marketing tool.
This one tool brings me hundreds of thousands of dollars in revenue each year.
But There Are Problems with Generating Newsletters...
If you've ever published an offline newsletter you'll discover three things really fast...
1. Writing the content for a 4 - 6 page newsletter can
be a pain in the wazoo.
2. Creating the layout of the newsletter with all your
content, advertisements, and graphics can be a nightmare.
3. Printing, stuffing and mailing the newsletter can be
a monumental task.
and...
4. Paying someone to do the three items above can be
very expensive.
Now, I can hear you saying that these problems all go away when you generate an online newsletter.
Perhaps....but there are some drawbacks to sending online newsletters.
Online versus Offline Newsletters
Online newsletters are awesome marketing vehicles, BUT there are several drawbacks to an online newsletter.
- Drawback # 1
Getting your online newsletter delivered is getting a lot harder to do. In fact, I would say that up to 50% of my newsletters are NOT delivered. (Yikes!)
- Drawback # 2
There are so many other online newsletters being sent out that it's getting more and more difficult to stand out from the crowd. (Your inbox is only so big.)
- Drawback # 3
Many people simply don't like to read things online. Most people would prefer to have something to touch, handle and feel.
The simple fact is that OFFLINE newsletters....
1. get delivered.
2. get read.
3. get action.
So even though they are harder and more expensive to put out, an offline newsletter is usually much more effective.
Introducing the World's Smallest Offline Newsletter
I receive a newsletter every month from a good friend of mine, Kevin Donlin of http://www.Gresumes.com.
Kevin is in the business of helping people develop compelling resumes that get higher paying jobs much faster than normal.
Each month Kevin sends out the "World's Smallest Newsletter."
He calls his newsletter, the "Employment Dispatch."
It contains interesting information such as...
1. Case studies
2. Great quotes
3. Helpful tips
and...
4. Excellent resources
The cool thing about Kevin's newsletter is that he puts it on a small, 4 x 6 postcard that you can read in under two minutes.
I read every single newsletter that I get from Kevin.
The postcard comes on bright colored 100lb. stock paper and it costs him less than $.03 to create and $.23 to send.
It's not super high-quality, but the information is great and newsletter gets read.
The most important thing is that I'm reminded of Kevin and his services every single month.
Would You Like to See the World's Smallest Offline Newsletter?
Here are two installments of Kevin's newsletter.
http://url123.com/5humx
You'll notice how Kevin uses every inch of these postcards, both front and back.
The only graphic he uses is a head shot photo of himself, which brings a human element into his message.
You'll also notice that he keeps the bottom inch of the postcard clear of any important information because that's where the post office likes to put its processing code.
Conclusion
If you aren't using a newsletter to keep in touch with your prospects and customers then you are certainly missing out on a lot of new business.
For a newsletter to get read it needs to be interesting, informative and helpful.
Offline newsletters are far more effective than online newsletters and if you have a high ticket item or your business is highly dependent on referrals, then you should consider using an offline newsletter.
Your newsletter doesn't have to be expensive to produce. Kevin Donlin of http://www.Gresumes.com uses a simply 4 x 6 postcard for his newsletter and brings him outstanding results.
The Worlds Smallest Newsletter - To learn more about this author, visit David Frey's Website.
Like this article? Share it with your friends
Newsletter marketing is one of the best ways to keep in touch with your current customers.
Every smart marketer will testify to that.
Newsletters can build lasting relationships by providing helpful information and also provide a vehicle for announcing new products and services resulting in additional sales.
In fact, I would go so far as to say that out of all the marketing tactics and techniques that I personally use, the humble newsletter is my number one marketing tool.
This one tool brings me hundreds of thousands of dollars in revenue each year.
But There Are Problems with Generating Newsletters...
If you've ever published an offline newsletter you'll discover three things really fast...
1. Writing the content for a 4 - 6 page newsletter can
be a pain in the wazoo.
2. Creating the layout of the newsletter with all your
content, advertisements, and graphics can be a nightmare.
3. Printing, stuffing and mailing the newsletter can be
a monumental task.
and...
4. Paying someone to do the three items above can be
very expensive.
Now, I can hear you saying that these problems all go away when you generate an online newsletter.
Perhaps....but there are some drawbacks to sending online newsletters.
Online versus Offline Newsletters
Online newsletters are awesome marketing vehicles, BUT there are several drawbacks to an online newsletter.
- Drawback # 1
Getting your online newsletter delivered is getting a lot harder to do. In fact, I would say that up to 50% of my newsletters are NOT delivered. (Yikes!)
- Drawback # 2
There are so many other online newsletters being sent out that it's getting more and more difficult to stand out from the crowd. (Your inbox is only so big.)
- Drawback # 3
Many people simply don't like to read things online. Most people would prefer to have something to touch, handle and feel.
The simple fact is that OFFLINE newsletters....
1. get delivered.
2. get read.
3. get action.
So even though they are harder and more expensive to put out, an offline newsletter is usually much more effective.
Introducing the World's Smallest Offline Newsletter
I receive a newsletter every month from a good friend of mine, Kevin Donlin of http://www.Gresumes.com.
Kevin is in the business of helping people develop compelling resumes that get higher paying jobs much faster than normal.
Each month Kevin sends out the "World's Smallest Newsletter."
He calls his newsletter, the "Employment Dispatch."
It contains interesting information such as...
1. Case studies
2. Great quotes
3. Helpful tips
and...
4. Excellent resources
The cool thing about Kevin's newsletter is that he puts it on a small, 4 x 6 postcard that you can read in under two minutes.
I read every single newsletter that I get from Kevin.
The postcard comes on bright colored 100lb. stock paper and it costs him less than $.03 to create and $.23 to send.
It's not super high-quality, but the information is great and newsletter gets read.
The most important thing is that I'm reminded of Kevin and his services every single month.
Would You Like to See the World's Smallest Offline Newsletter?
Here are two installments of Kevin's newsletter.
http://url123.com/5humx
You'll notice how Kevin uses every inch of these postcards, both front and back.
The only graphic he uses is a head shot photo of himself, which brings a human element into his message.
You'll also notice that he keeps the bottom inch of the postcard clear of any important information because that's where the post office likes to put its processing code.
Conclusion
If you aren't using a newsletter to keep in touch with your prospects and customers then you are certainly missing out on a lot of new business.
For a newsletter to get read it needs to be interesting, informative and helpful.
Offline newsletters are far more effective than online newsletters and if you have a high ticket item or your business is highly dependent on referrals, then you should consider using an offline newsletter.
Your newsletter doesn't have to be expensive to produce. Kevin Donlin of http://www.Gresumes.com uses a simply 4 x 6 postcard for his newsletter and brings him outstanding results.
The Worlds Smallest Newsletter - To learn more about this author, visit David Frey's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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