Three Exciting New Direct Mail Breakthroughs
Three Exciting New Direct Mail Breakthroughs
I've been specifically watching three developments unfold recently and at least two of them have proven, in several tests, to significantly increase response rates. (the third one is just downright cool)
Here they are...
Advancement # 1 - Customized Market Mail
Suppose you were a motorcycle dealer. Wouldn't it be great to be able to send self-mailers to your prospects in the shape of your best selling motorcycle?
Or what if you sell cars. How would you like to send a direct mail piece that looks, and is shaped, exactly like your best selling car?
Well, that's what the new custom market mail allows you to do.
Krispy Kreme recently did a test mailing using custom market mail with great success.
Want to see their mailer?
Well, here it is...
Here's the back side of the mailer:
http://tinyurl.com/52bjf
Here's the front side of the mailer:
http://tinyurl.com/5o7oo
Is that not cool or what?!
You can click the link below to open up a pdf letter that talks more about the Krispy Kreme case study.
http://tinyurl.com/49jz2
As far as I know - - the only company producing these ingenious custom mail pieces is http://www.ShipShapes.com
Click on over there and check out the other shapes they offer.
If you want to learn more about MarketMail click on the USPS link below: http://www.usps.com/customizedmarketmail/
Advancement # 2 - Repositionable Notes (RPN)
I'll bet most of you reading this article use post-it notes. You know, those little colored sticky paper notes that you use to scribble on.
Well, now you can put those on the OUTSIDE of envelopes!
Yes, now you can put any type of message you want on post-it notes (or "RPN's") and stick them on the outside of an envelope.
Here's an example of what I'm talking about...
http://tinyurl.com/52ud2
And in test after test, these little RPN's have proven to significantly increase response rates. In a study done by a third-party vendor, RPN's were shown to increase response by as much as 37%!
In fact, RPNs have proven so effective in raising response rates that there is a hot debate going on between the USPS and the mailing community about charging a $.05 fee for all mailers using RPNs!
Click the link below to read about several amazing RPN success stories.
http://tinyurl.com/59la7
Any mail house, printer or letter shop that has some type of automated labeling equipment can apply the notes. It is important that the notes are machine applied and not hand applied.
But you can't just buy a bunch of post-it notes and start sticking them on your envelopes. You have to get your RPN's through a "USPS Approved Vendor."
Currently, Repositionable Notes are only available through the following authorized vendors who have met the U.S. Postal Service standards and guidelines for developing Repositionable Notes.
3M
Post-itŪ Direct Response Products
3M
2020 Lookout Drive
North Mankato, MN 56003
800-610-6947
postitnotes@3mdirectresponse.com
3 Sigma
1985 West Stanfield Rd
Troy OH 45373
Paul Benson
937 440-3400 x 104
Product Name - 50# RPN
The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
Nancy Klaar
440-951-7660 x53
email: NKlaar@kennedygrp.com
Moore Wallace North America, Inc
NoteStix Repositionable Notes
3235 Grand Island Boulevard
Grand Island, NY 14072
tel: 716-773-0448
email: Mike.anderson@moorewallace.com
If you want to read more Frequently Asked Questions about using Repositionable Notes click the link below:
http://tinyurl.com/5aasv
Advancement # 3 - Photo Stamps
It was only a matter of time before the postal system would allow you to create your own customized stamps.
Yes, now you can place nearly any type of image on a stamp, and use it as valid postage for your direct mail.
There hasn't been any studies to determine if these custom stamps increase response rates but I gotta say - - they are very cool.
Here's an example of what you can do with a photo stamp:
http://tinyurl.com/3mdqk
(Hey, who's that handsome guy on the stamp in the middle? :-)
The only bad thing about them is they're a little pricey. If you want to learn more about developing and using your own photo stamps, visit http://www.stamps.com and click on "Photo Stamps."
Conclusion
If you found the information in this article helpful and you know someone who also might find it beneficial, would you do me a favor and pass it on to them.
Thank you.
To your success!
Three Exciting New Direct Mail Breakthroughs - To learn more about this author, visit David Frey's Website.
Like this article? Share it with your friends
Recently, there have been a few advancements in the field of direct mail that have catapulted response rates.
I've been specifically watching three developments unfold recently and at least two of them have proven, in several tests, to significantly increase response rates. (the third one is just downright cool)
Here they are...
Advancement # 1 - Customized Market Mail
Suppose you were a motorcycle dealer. Wouldn't it be great to be able to send self-mailers to your prospects in the shape of your best selling motorcycle?
Or what if you sell cars. How would you like to send a direct mail piece that looks, and is shaped, exactly like your best selling car?
Well, that's what the new custom market mail allows you to do.
Krispy Kreme recently did a test mailing using custom market mail with great success.
Want to see their mailer?
Well, here it is...
Here's the back side of the mailer:
http://tinyurl.com/52bjf
Here's the front side of the mailer:
http://tinyurl.com/5o7oo
Is that not cool or what?!
You can click the link below to open up a pdf letter that talks more about the Krispy Kreme case study.
http://tinyurl.com/49jz2
As far as I know - - the only company producing these ingenious custom mail pieces is http://www.ShipShapes.com
Click on over there and check out the other shapes they offer.
If you want to learn more about MarketMail click on the USPS link below: http://www.usps.com/customizedmarketmail/
Advancement # 2 - Repositionable Notes (RPN)
I'll bet most of you reading this article use post-it notes. You know, those little colored sticky paper notes that you use to scribble on.
Well, now you can put those on the OUTSIDE of envelopes!
Yes, now you can put any type of message you want on post-it notes (or "RPN's") and stick them on the outside of an envelope.
Here's an example of what I'm talking about...
http://tinyurl.com/52ud2
And in test after test, these little RPN's have proven to significantly increase response rates. In a study done by a third-party vendor, RPN's were shown to increase response by as much as 37%!
In fact, RPNs have proven so effective in raising response rates that there is a hot debate going on between the USPS and the mailing community about charging a $.05 fee for all mailers using RPNs!
Click the link below to read about several amazing RPN success stories.
http://tinyurl.com/59la7
Any mail house, printer or letter shop that has some type of automated labeling equipment can apply the notes. It is important that the notes are machine applied and not hand applied.
But you can't just buy a bunch of post-it notes and start sticking them on your envelopes. You have to get your RPN's through a "USPS Approved Vendor."
Currently, Repositionable Notes are only available through the following authorized vendors who have met the U.S. Postal Service standards and guidelines for developing Repositionable Notes.
3M
Post-itŪ Direct Response Products
3M
2020 Lookout Drive
North Mankato, MN 56003
800-610-6947
postitnotes@3mdirectresponse.com
3 Sigma
1985 West Stanfield Rd
Troy OH 45373
Paul Benson
937 440-3400 x 104
Product Name - 50# RPN
The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
Nancy Klaar
440-951-7660 x53
email: NKlaar@kennedygrp.com
Moore Wallace North America, Inc
NoteStix Repositionable Notes
3235 Grand Island Boulevard
Grand Island, NY 14072
tel: 716-773-0448
email: Mike.anderson@moorewallace.com
If you want to read more Frequently Asked Questions about using Repositionable Notes click the link below:
http://tinyurl.com/5aasv
Advancement # 3 - Photo Stamps
It was only a matter of time before the postal system would allow you to create your own customized stamps.
Yes, now you can place nearly any type of image on a stamp, and use it as valid postage for your direct mail.
There hasn't been any studies to determine if these custom stamps increase response rates but I gotta say - - they are very cool.
Here's an example of what you can do with a photo stamp:
http://tinyurl.com/3mdqk
(Hey, who's that handsome guy on the stamp in the middle? :-)
The only bad thing about them is they're a little pricey. If you want to learn more about developing and using your own photo stamps, visit http://www.stamps.com and click on "Photo Stamps."
Conclusion
If you found the information in this article helpful and you know someone who also might find it beneficial, would you do me a favor and pass it on to them.
Thank you.
To your success!
Three Exciting New Direct Mail Breakthroughs - To learn more about this author, visit David Frey's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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