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David Frey Articles

Written by: David Frey

A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business - Click To Read Article
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million using little to no paid advertising?

Papa Johns Pizza Night Referral System - Click To Read Article
Here's a GREAT article on how to use non-profit organizations to partner with you in obtaining referrals.

Three Exciting New Direct Mail Breakthroughs - Click To Read Article
Rack up increased direct mail responses when you try out these 3 new innovative ideas.

How to Sell 120000 Books with a Single Phone Call Part 2 - Click To Read Article
Would you like to know how one man sold over 120,000 books with just one single phone call. This article uncovers a clever marketing strategy that any service business can use.

The One Common Trait of All Successful People - Click To Read Article
Would you like to know the one thing that separates the mediocre people from the super successful people?

Using Innovative Promotions to Build Your Business - Click To Read Article
Nearly every small business can think up some contest or competition that could bring them a lot of free publicity and get prospects talking about their business. This article gives some tips that you can use to make sure your promotion is successful.

A Unique Simple to Implement Customer Loyalty Program - Click To Read Article
If you're interested in doubling your average customer purchase frequency you'll want to read this article. It reveals a simple customer loyalty technique that any business can employ.

The Advantage that TV Has Over All Other Mediums - Click To Read Article
Television is considered the heavyweight champion of all advertising mediums. This article will help you jump start your efforts in that arena.

Product Product Usage Ideas - Click To Read Article
Promotional advertising is not just another advertising media. It is more targeted, longer lasting, and more economical per ad impression than the traditional mass media methods of advertising.

The Anatomy of a Winning Postcard - Click To Read Article
This article will provide you with a real lesson in writing compelling copy and postcard marketing.

The Carnival Cruise Line Profit Machine - Click To Read Article
The more products and services you can sell to your customer, the more valuable they become, and the more you can spend to acquire a customer. Read this article and find out how you can apply the marketing techniques used by Carnival.

The Pest Control Yellow Page Ad - Click To Read Article
Some important tips you need to know if you're planning on creating a yellow page ad.

The Worlds Smallest Newsletter - Click To Read Article
Newsletters are one of the most powerful marketing tools that businesses have at their disposal. In this article I'll introduce you to the World's Smallest Newsletter that gets big time results.

The Secret of Door to Door Street Marketing - Click To Read Article
This article will show you a way to sell more of your products or services than you thought possible WITHOUT even knocking on one door.

A Sample Sales Letter that Works - Click To Read Article
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.

Using Alternative Media to Generate More Customers - Click To Read Article
Would you like to learn about a potentially new way to generate new customers for your business? This article will introduce you to the world of alternative media and package inserts.

Unique Tactics for Getting Awesome Customer Testimonials - Click To Read Article
Would you like to get testimonials from your customers and clients but just don't know how? This article gives you some simply tactics to use for generating powerful testimonials

The Retail Advertisement that Grabbed Me By the Throat - Click To Read Article
Would you like to see an advertisement for a furniture store that breaks all the rules of retail advertising? If so, you'll want to read this article.

The Curiously Strong Way to Expand Your Business - Click To Read Article
After receiving a curiously strong email I was reminded of this little-used strategy of exploding your business.

The Anatomy of a 25000 Business Idea - Click To Read Article
If you have an idea...isn't it time you did something about it? See some innovative ideas that paid.

The Five Step Formula For Getting Prospects to Call You - Click To Read Article
No matter what product or service you sell, there is a formula for getting people to call you (instead of the other way around.) This article will explain each step in this formula and give you a few examples of how it works.

Target Marketing A Case Study in Identifying Your Best Prospects Talking Directly to Them and Sealing the Deal - Click To Read Article
This case study will help you evaluate your own marketing activities and give you 4 simple steps you need too take to improve your marketing activities.

The Big Small Business Advertising Mistake - Click To Read Article
Learn how to avoid falling into this common advertising mistake when creating you ad campaign.

The Chiropractors Valentine Referral Makeover - Click To Read Article
See how 3 easy makeover steps improve the number of referral responses you'll receive from your customers.

Stealing Customers from Your Competitors - Click To Read Article
See some examples of stealing customers. The best answer is simply doing a better job of marketing.

Stop Begging for Referrals - Click To Read Article
If you don't have a systematic approach for obtaining referrals, you're missing out on a obtaining predictable responses with less stress, time and effort.

Small Things Can Lead to Big Impressions - Click To Read Article
How many times has a business left you with an "out-of-the-ordinary" positive impression? This article talks about one such experience I had and how you can apply it to your business.

Six Low Cost Cutting Edge Technology Marketing Tools Every Small Business Should Be Using - Click To Read Article
If you’re not using even a few of these technology tools then you’re missing out on potential lost sales.

Putting Your Feedback Forms on Steroids - Click To Read Article
This is a simple strategy that nearly any business can utilize. All it takes is a little elbow grease to make it happen.

Product Packaging The Secret to Selling a Commodity Product - Click To Read Article
In the world of marketing, perception is reality. You can use that to your advantage if you sell a commodity product. This article gives you a good example of how to package a commodity product for higher profits.

Niche Marketing Miracles What You Can Learn from the Travel and Dating Industry About Niche Marketing - Click To Read Article
When it comes to niche marketing - - the dating and travel industries know what they're doing. This article reveals their secrets to niche marketing success.

Niche Marketing How an boring stale old insurance company found a new niche that injected life into their company and how you can do the same - Click To Read Article
If you're at a roadblock and you're struggling to figure out how to grow...ask yourself, "How can I modify my product or service to fill the need in a new niche." Read more and watch your profits grow

Marketing to People Who Influence Your Market - Click To Read Article
As you apply the lessons learned in this article, you will discover an entirely new target market that will help you leverage your marketing dollars.

Lessons from the Mazatlan Marketplace - Click To Read Article
Every small business owner should identify specific goods and services that they can offer to cross sell and up sell during the selling activity. You'll learn how a small change in your customer's average purchase amount can make a big change in your bottom line.

Kick Butt Direct Mail Envelopes - Click To Read Article
Apply the lessons from this article when sending your next direct mail piece so they will get noticed among the pile of other mail that's vying for your prospect's attention

Joint Venture Referral Relationships - Click To Read Article
Discover easy-to-follow steps in creating unique and effective joint venture referral relationships.

Internet Marketing for Local Small Businesses - Click To Read Article
If you are a small “offline” business you may find several of these innovative strategies useful to your local Internet marketing efforts.

Is It An Article or An Ad - Click To Read Article
Studies Have Shown that News Articles Get Looked at At Least Seven Times More than Advertisements. This article will get you started in creating your own "Advertorial ads".

In Your Face Marketing - Click To Read Article
This article stresses the need to include aggressive marketing tactics in your marketing plan. This will increase your business referrals more than exclusively using passive marketing tactics.

How Video Will Change Internet Marketing - Click To Read Article
A new era of Internet marketing is exploding onto the scene and it's called VIDEO. Finally, the technology has arrived to use video on the web. This article demonstrates several ways to use video to sell more products and services on the Internet.

How to Write Over 100 Books - Click To Read Article
How would like to know the hidden secret to being able to write over 100 books? This article outlines how to get more things done in less time.

I Hate Asking for Referrals 6 Proven Methods for Getting a Flood of Referrals Without Asking - Click To Read Article
The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

How to Turn Prospects Into Paying Customers - Click To Read Article
Converting prospects into cash paying customer isn’t always easy, but if you follow the four steps outlined in this article, it will become infinitely easier.

How to Sell 120000 Books with a Single Phone Call Part I - Click To Read Article
Would you like to know how one man sold over 120,000 books with just one single phone call. This article uncovers a clever marketing strategy that any service business can use.

How to Penetrate the Veil of Skepticism - Click To Read Article
Here are a few unique tactics that will penetrate the veil of skepticism with great success.

How to Double the Conversion Rate on Anything You Sell - Click To Read Article
When you provide too many options to a customer then they get confused and often decide not to buy anything at all. This article will help you use this marketing principle to your advantage.

How To Create an Unstoppable Never Ending Marketing Virus - Click To Read Article
In this article you'll learn how to use viral marketing and you'll witness several examples of viral marketing at its best. (You'll also see me get beat up in a Santa suit)

How NOT to Get Customers - Click To Read Article
Imagine having your vendor shut you down and cause financial damage to your business as a result of the growth of your business. Crazy isn't it. Read this article to find out how it happened to me.

How a Local Dominos Gets All the Referrals It Can Handle - Click To Read Article
Would you like to find out how a local Dominos pizza restaurant gets several local hotels to send them all the customers they can handle?

How Roger Embury Turned His Fledgling Company Into the Nations Largest Supplier of Fake Boulders - Click To Read Article
There isn't a single company out there that cannot dramatically increase it's customer base using Education-Based Marketing. This article will show you how easy it is to get people to respond to your offers and sell your products and services.

How I Made Several Thousand Dollars By Changing One Word In My Headline - Click To Read Article
The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. Learn how to create headlines that will keep your prospect reading.

Follow Up Marketing How to Win More Sales with Less Effort - Click To Read Article
Consistent follow-up creates a predictable and profitable stream of prospects and customers that buy. Check out this simple follow-up marketing system.

Education Based Marketing How to Make Business Come to You - Click To Read Article
The most important function of your marketing should be to establish that you are knowledgeable and can be trusted. This article will help you learn this amazingly simple approach.

Eight Dirty Little Sins that Stop Business Owners From Growing Their Business - Click To Read Article
This article will remind you (or surprise you) of eight little sins that small business owners often commit that stop them from growing their business.

Doubling Your Postcards ROI - Click To Read Article
Would you like to double your return on any "lead generation" postcard marketing campaign you launch? This article will show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."

Direct Mail that Gets Attention - Click To Read Article
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.

Database Marketing Using Point of Sale Data to Improve Profitability - Click To Read Article
One of the most effective and cost-efficient ways to add profits to the bottom line is the use of database marketing. This article teaches you how to uses information collected at the point-of-sale.

Creating Your Own Online Referral Group - Click To Read Article
This article shows you ways to take advantage of networking relationships that will bring you a never-ending stream of referrals.

Do You Have a Marketing Plan - Click To Read Article
Don't fall into the same trap that 98% of all other business owners fall into -- that is putting "fire fighting" as a higher priority than "business building." Use the process outlined in this article and start writing your marketing plan today.

An Ingenious Autopilot Lead Generation Tactic - Click To Read Article
In this article I reveal a simple "step-by-step" lead generation system that you can put on autopilot (once it's implemented). Don't underestimate the power of this simple tactic.

A Powerful Do It Yourself Guerilla Marketing Mobile Road Sign Tactic - Click To Read Article
Here's a smart tactic for getting 30,000 - 40,000 people to see your billboard sign every weekend for very little cost.

A Referral Tactic to Quadruple Your Business - Click To Read Article
Learn how to get business owners to "refer" your business to all of their employees. It's simple, but brilliant.

A New and Unique Way to Get Lots of Free Publicity - Click To Read Article
Here are a few excellent, non-traditional ways to get thousands of dollars in free advertising that are known to only a few people.

A Common Misconception About Generating Referrals thats Severely Limiting the Amount of Referrals You Receive - Click To Read Article
Learn how you can motivate businesses that sell complimentary products and services to consistently send you referrals





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