Market Domination through Experiential Event Marketing
Market Domination through Experiential Event Marketing
Research and human studies have now identified very clear paths to reaching the public in ways unheard of while unleashing the secrets on how to penetrate the human psyche while effecting buying behavior. A consumer survey by I.D., London found:
1. 89% of consumers want to try before they buy
2. 73% of consumers know more about a brand after engaging an experiential campaign; and
3. 91% of consumers say an experiential campaign would encourage them to try a product they typically would not purchase.
Experiential event marketing and branding accelerates decision making and if conducted properly provides the comfort and feeling of risk reversal while stimulating word of mouth marketing. Some of the clients we have worked with including Nissan uses viral marketing as a integral part of their marketing mix to create exponential results. In working with Intel there is no doubt live face to face interactions with their target audience is important in their branding and positive publicity strategies. This is demonstrated when they easily parted with over $5 million dollars to be part of the America's Smithsonian 125th Anniversary Tour. Intel's long term commitment to the airport Pentium notebook reinforced the need to maintain brand supremacy while creating preference and awareness for Pentium technology whereas standard media placement was not enough.
Experiential event marketing has one of the most effective ROI's of all marketing strategies. Here is some research by SRI., Oct 20-22, 2003:
1. 40% of Gen Y say they are influenced by experiential marketing;
2. 43% of all women say experiential marketing is the medium most likely to move them to purchase a product or service quickly; and
3. 29% of all men say they are influenced by experiential marketing.
CBS, Newsweek, Better Homes & Gardens, Modern Maturity, and Soap Opera Digest use event marketing in the form of value added programs. Our events created visibility for their advertisers, generated good will, pulled some merchandise through retail channels, and moved product while it increased incremental dollars for the lead sponsors offering placement to their advertisers. There is a multitude of ways event marketing can be applied either directly to your product or service or by offering a dove tail to your retailers, distributors, advertisers, etc. to offset the coast while increasing your return on investment and market leadership in your category. Event marketing programs are so in your face when produced professionally they create unequalled market presence and a perception of enormity and leadership.
Leadership is the single most important motivating factor in consumer behavior. Build your credibility, provide quality low risk trial, create positive media publicity, and solidify your credentials in building your brand and you will dominate the category. These strategies may be accomplished with a well thought out live experiential marketing program that immerses them and creates wow while achieving awareness, preference, recall and bottom line results.
Experiential event marketing rules over all other forms of communication when it comes to creating emotional linkage and stimulating human motivation. Carson Worldwide develops and produces nationwide initiatives to build brand leadership, create memorable exposure, generate trial, loyalty and conversion resulting in excitement, a compelling story and selling proposition for your organization, products and services. Recognize your fullest potential today.
Market Domination through Experiential Event Marketing - To learn more about this author, visit Carson Tang's Website.
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Not many years ago within our lifetime you were able to advertise on any of the then big three networks and receive a huge marketing push. Today with over 500 cable and satellite channels, thousands of publications and news channels, and the global reach and access of the internet, communicating with your target audience just doesn't seem as easy as it used to be.
Research and human studies have now identified very clear paths to reaching the public in ways unheard of while unleashing the secrets on how to penetrate the human psyche while effecting buying behavior. A consumer survey by I.D., London found:
1. 89% of consumers want to try before they buy
2. 73% of consumers know more about a brand after engaging an experiential campaign; and
3. 91% of consumers say an experiential campaign would encourage them to try a product they typically would not purchase.
Experiential event marketing and branding accelerates decision making and if conducted properly provides the comfort and feeling of risk reversal while stimulating word of mouth marketing. Some of the clients we have worked with including Nissan uses viral marketing as a integral part of their marketing mix to create exponential results. In working with Intel there is no doubt live face to face interactions with their target audience is important in their branding and positive publicity strategies. This is demonstrated when they easily parted with over $5 million dollars to be part of the America's Smithsonian 125th Anniversary Tour. Intel's long term commitment to the airport Pentium notebook reinforced the need to maintain brand supremacy while creating preference and awareness for Pentium technology whereas standard media placement was not enough.
Experiential event marketing has one of the most effective ROI's of all marketing strategies. Here is some research by SRI., Oct 20-22, 2003:
1. 40% of Gen Y say they are influenced by experiential marketing;
2. 43% of all women say experiential marketing is the medium most likely to move them to purchase a product or service quickly; and
3. 29% of all men say they are influenced by experiential marketing.
CBS, Newsweek, Better Homes & Gardens, Modern Maturity, and Soap Opera Digest use event marketing in the form of value added programs. Our events created visibility for their advertisers, generated good will, pulled some merchandise through retail channels, and moved product while it increased incremental dollars for the lead sponsors offering placement to their advertisers. There is a multitude of ways event marketing can be applied either directly to your product or service or by offering a dove tail to your retailers, distributors, advertisers, etc. to offset the coast while increasing your return on investment and market leadership in your category. Event marketing programs are so in your face when produced professionally they create unequalled market presence and a perception of enormity and leadership.
Leadership is the single most important motivating factor in consumer behavior. Build your credibility, provide quality low risk trial, create positive media publicity, and solidify your credentials in building your brand and you will dominate the category. These strategies may be accomplished with a well thought out live experiential marketing program that immerses them and creates wow while achieving awareness, preference, recall and bottom line results.
Experiential event marketing rules over all other forms of communication when it comes to creating emotional linkage and stimulating human motivation. Carson Worldwide develops and produces nationwide initiatives to build brand leadership, create memorable exposure, generate trial, loyalty and conversion resulting in excitement, a compelling story and selling proposition for your organization, products and services. Recognize your fullest potential today.
Market Domination through Experiential Event Marketing - To learn more about this author, visit Carson Tang's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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