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4 Dynamic Marketing Tactics

Written by: Donald F. Pooley

Article Overview: Focus on Your Best Prospects

4 Dynamic Marketing Tactics

1. Focus on Your Best Prospects
Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen...
Analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal to them.
This will increase both the number of new sales you get and the profitability of each new customer.
2. Pile on the Benefits
Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.
For example, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a lower price offer if they buy before a certain date (e.g. age change date for life insurance).
3. Make Buying Easy
Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.
For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process ...and diverts their attention away from completing the sale.
TIP: Don't ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized "thank you" message - and include a brief request for the information.
4. Follow Up - Again and Again
Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.
Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust.
Each of these four dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense. Copyright 2005 Bob Leduc
Bob Leduc helps businesses find new customers and increase sales. The new edition of his manual, "How To Build Your Small Business Fast With Simple Postcards" and his *BizTips from Bob* newsletter help businesses grow using low-cost marketing methods. Get them at: http://BobLeduc.com or call 702-658-1707 after 10 am Pacific Time.

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