Tweet

4P Screen For New Clients

Written by: Donald F. Pooley

Article Overview: A recent issue of Fast Company, a magazine for small-company CEOs, recommends screening new clients based on these 4 Ps:

4P Screen For New Clients

A recent issue of Fast Company, a magazine for small-company CEOs, recommends screening new clients based on these 4 Ps:

1. PEOPLE: Will you enjoy working with this client?
2. PROJECT: Will your work for her or him advance you?
3. PROFIT: Will you profit from this account?
4. PLATE: Too much on your plate already? Will yet another client add too much work for you or your staff?
Don't take on work that will reduce the quality of the work you do right now. When you just scrape by, you can't afford to screen out new clients as you need them.
But as soon as your business grows, become gradually more selective. In the long run you will grow faster and enjoy higher profits, and less stress, if the new clients you take on are appropriate for your business.

Related Articles
  How to Decide if your Laptop Screen is Faulty or is Failing
  PC Screen Recorder for Windows 7 Overview
  Most Laptop Users are Probably Able to Replace a Broken Screen
  A Bird View of PC Screen Recorders
  Free Your Print Screen Button with screen recorder

Article Tags:



Related Forum Posts
Re: Who Did You Learn Most From and Why? - Hi Martin, You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person. btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Coaching Women vs. Males - Tami, Do you have any clients from Eastern Canada? I was wondering if Coaching Clients from either Coast was any different. Also is it different coaching women entrepreneurs vs. males?
Internet Marketing is the best business in the world - I have 7 reasons for saying this 1. You develop it once an sell it many times 2. You have no inventory. 3. Clients pay you before they download your product 4. You earn money 24/7 5. No face to face selling 6. You can outsource the production 7. You can do it in your room
Re: Email Etiquette - [quote="jvprosperity":24jznj58] The P.S. suggestion is good but it depends on the type of communication (e.g. Autoresponder series verses one off emails to Clients or Prospects)[/quote:24jznj58] Andy, You are right. I was mainly referring to Auto Responder emails. To end a normal email, I attach signatures. Takuya
Re: What are your January Goals? - Here's a quick update on mine: Goal #1: Hire New Writer = done - Post job description on oDesk - Set up trial job - Pick top candidate Goal #2: Follow up with Clients = done - Create and send quarterly report - Touch base with last year's clients - Follow up with 4 connectors Goal #3: PERSONAL = about 70% done on the month - Do something nice for my wife each week - Exercise 4 times per week - Daily stretch - want to touch my toes


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Working Across Borders

Environment and productivity at the office

Steps For Starting A Small Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.