A recent issue of Fast Company, a magazine for small-company CEOs, recommends screening new clients based on these 4 Ps:
1. PEOPLE: Will you enjoy working with this client?
2. PROJECT: Will your work for her or him advance you?
3. PROFIT: Will you profit from this account?
4. PLATE: Too much on your plate already? Will yet another client add too much work for you or your staff?
Don't take on work that will reduce the quality of the work you do right now. When you just scrape by, you can't afford to screen out new clients as you need them.
But as soon as your business grows, become gradually more selective. In the long run you will grow faster and enjoy higher profits, and less stress, if the new clients you take on are appropriate for your business.
4P Screen For New Clients - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Use Service To Open Doors To New Prospects
|
| |
Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challe...
|
|
Free anti virus solution
|
| |
Every computer MUST have an anti virus installed. And now, being short on a budget is no excuse not to have an anti virus protection. There are some free anti virus solutions available to download on the Internet.
|
|
4P Screen For New Clients
|
| |
A recent issue of Fast Company, a magazine for small-company CEOs, recommends screening new clients based on these 4 Ps:
|
|
Signs That The Economy Will Soon Improve
|
| |
We saw it again. It happened this summer, the tell tale tip off that things are turning around, that CEO's are feeling confident enough to...
|
|
Screen printing franchises
|
| |
Today screen printing has become one of the most lucrative areas of the promotional advertising industry. What better way for a business to get its message across than to have in emblazoned across a t-shirt, a mug o...
|
 |
Related Businesses - Evan Elite Authors |
|
Leanne Hoagland Smith
Are you or your business where you want to be? Are you facing constant struggles in business or life in general? Would you like to "unlock" those obstacles keeping you from greater business or personal success? As your results partner, we can work together to unlock those desired results by achieving tomorrow's solutions today. Let’s use your strengths for real change through proven and affordable solutions where the real problems are identified. Are you seeking loyal customers, great attitudes, increased sales, improved profitability or just some sleep filled nights? Then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspec ialist.com/customer-loyalty.htm Give me a call 219.759.5601 for a free strategy session. I look forward to speaking with you. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
