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5 Tips To Make Sales Soar

Written by: Donald F. Pooley

Article Overview: In the 15 years I've coached agents (and 35 years experience) I've found five incredibly simple but powerful techniques to help them achieve success:

5 Tips To Make Sales Soar

In the 15 years I've coached agents (and 35 years experience) I've found five incredibly simple but powerful techniques to help them achieve success:
1. Decide on a Niche Market. Be very specific about it. You may say: "I want to work the senior market", but what product do you want to sell: annuities, LTC, Final Expense Policies, etc.? Each has a specific segment that is easier to sell to. It's difficult to sell LTC to the very affluent or those on limited income. Even annuities have some distinct segments: conservative investors (GIC owners), stock market investors, current annuity owners, RRIF users, and retirees looking for more income. To achieve success you must decide on a very specific niche!!!
2. Become an Expert. Once you have clearly defined your niche market, then you must learn everything you can about it, and those in it. People prefer to work with an expert. And, isn't it easier for you to become an expert about just one sales concept, and the products involved with it?
3. Develop a Marketing Plan. Once you become an expert in your niche, then focus everything you do on attracting those in it to you. You must get your message out to them. How do they benefit by meeting with you? You need to convincingly express the value of what you do, in everything you do. Isn't it much easier and more cost effective to identify, stay in contact with, and attract a smaller group of people who are interested in what you're offering?
4. Develop a Sales Presentation. You must clearly articulate how your service, product and experience will benefit your prospects. You must "Know your story." Until you really know your story, it is difficult to get prospects to buy in. Isn't it much easy to learn one sales presentation for one sales concept?
5. Establish Commitment. This is the act of binding yourself to a course of action. Dedication is part of this. You must truly believe in what you do and commit to being successful! Commitment is the most underrated aspects of sales success. Is your mind concentrated, firmly resolved on a purpose?
To be successful in sales, commit yourself to following these five steps.
© 2004 by Lew Nason, All rights reserved.
Lew Nason has helped agents to achieve long-term success in insurance sales for over two decades. His unique perspective, on how to truly help clients, has enabled scores of agents reach the top levels of their profession. Visit his website, www.insuranceproshop.com, or call toll free @ 877-297-4608.

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Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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