Tweet

7 Myths of Sales Success

Written by: Donald F. Pooley

Article Overview: Myth #1: You need to be a "good talker" Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works.

7 Myths of Sales Success

Myth #1: You need to be a "good talker" Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works.
Anytime a salesperson is listening, the client is probably still formulating objections...but at least the salesperson will have an idea about what those objections might be.
Myth #2: You need to be a "good listener"
Most salespeople are good listeners...but they're good at listening for all the wrong things!
Many sales trainers say to ignore objections and to listen instead for psychological "hooks" or "openings" the prospect may either verbally or non-verbally pass along.
The trainee is then taught to use these hooks to manipulate or cajole the prospect into buying what is offered.
Myth #3: You need to have a lot of self-confidence
You only need a lot of self-confidence when you don't know what you're selling.
If you "think" you're selling an insurance package, then of course you need a lot of confidence. (It takes confidence to sell anything you can't really sell).
Once you know what you're really selling and gain some skill in selling it over and over again, you'll never even consider needing any confidence...you'll just BE confident.
Myth #4: You need the ability to quickly size people up
If you spend most of your time searching for your prospect's weakness to exploit it to your own advantage, you may end up making the transaction, but there's no way in the world you'll ever make any sales.
Myth #5: You need to "dominate" your prospect
Most people are smart. They're not fooled by "covert" forms of persuasion. It doesn't matter how clever or disguised you think these kinds of strategies are. They send up an instant red flag in the mind of every prospect you see.
Myth #6: You need to be one step ahead of your prospect
Anytime you're one step ahead of a prospect, your prospect has fallen twenty steps behind you.
Myth #7: You need special credentials
Entering an expensive university program won't make you a salesperson anymore than entering a music store will make you a musician.
The only credential you need for sales is the knowledge of what you're selling.
When you know what you're selling and possess the specific skills of selling it over and over again, credentials or not, you'll know how to make the sale!
To learn more about Len Foley's sales techniques, and how to effortlessly convert
25-30% more prospects into PAYING CUSTOMERS, get his free report, "How Any Ordinary Business Professional Can Turn Into An Unstoppable Selling Machine!" at: 21st Century Sales Training

Related Articles
  Unlock Your Natural Abilities to Increase Sales
  Seven Marketing Myths that Devastate Business
  Five MLM Myths You Must Dispel Before Your Prospects Will Join You.
  THE “SECRET RECIPES” OF LEADERSHIP
  The Employment Tests Myth

Article Tags:



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert
Hello From Marietta GA! - Hello All! My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
taxes in canada - Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How Promotional Caps became a Fashion Trend

Building a Business From 30,000 Feet

Do You Deserve To Be Happy and Successful?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.