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Are You The Guy Who

Written by: Donald F. Pooley

Article Overview: Dave Wright in Victoria told me about the most effective, and successful cold canvass letter he ever sent. And it's so simple!

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Are You The Guy Who

Dave Wright in Victoria told me about the most effective, and successful cold canvass letter he ever sent. And it's so simple!
He'd staple a $1 bill to his letterhead above this message: "This is a TAX-FREE dollar. If you would like to know how to get more of them, meet me. I'll call you next week to set up a suitable time."
Dave said that when he phoned he always got through. If a secretary tried to block him he'd say, "Tell him it's the guy who sent him the dollar." She'd come back on the line, and put him through.
Sometimes his name alone would be enough for the prospect to ask "Are you the guy who sent me the dollar?"
Of course, this was way back when we had dollar bills, and even two dollar bills. You could tape on a loony, but I think a bill is more impressive.
Fortunately, they still use them south of the border. And a crisp new American bill could impress the recipient even more than our 63 cent coin. You might also add "p.s. At to- day's exchange rate this U.S. $1 is really $1.58 TAX-FREE."
Try sending out a dozen of them this week. And let me know how effective they are at getting interviews.

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About the Author: Donald F. Pooley
RSS for Donald's articles - Visit Donald's website

Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Click here to visit Donald's website Dashed Line

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