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Asking For the Money



Asking For the Money
   

Until you get the money you don't have a sale. Your prospect may agree with everything you say, but until he puts up the money to confirm his agreement, you don't have a sale.

I realised this again while talking to a young man who told me the reason he doesn't think he can sell is that he chokes up whenever he has to ask for the money to close the sale.

Early in my sales career I had this problem, and finally solved it by asking for something else. Instead of asking for money, I'd say, "Do you have your cheque-book handy?" This caused the prospect to either look for his cheque-book, or give me some excuse as to why he couldn't buy now.

The first important thing about this question is that it was very easy for me to ask, because it was a continuation of my question-based interview process. There was no sudden change of style from counselor to salesman.

The other important thing was that it told me if my prospect was willing to become a client. He or she might feel I was more interested in a nice chat than in finding out if they would willingly pay for my services. Their response to my question, "Do you have your cheque-book handy?" told me if they really intended to become my client.

You don't have a sale until the prospect pays you. And you don't have a client until the prospect pays you to be one.

Asking For the Money - To learn more about this author, visit Donald F. Pooley's Website.

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About the Author


Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at www.eTIP.ca/
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