Attract More Ideal Clients
 |
Free Download - How to Market Yourself By Donald F. Pooley |
Bill Bachrach’s way of easily attracting more ideal clients:
"First create Your Ideal Client Profile.
"Think about who your best clients are right now, and what makes them so great. In what ways are they alike financially, professionally, or personally? What attitudes and aptitudes set them apart from others, and make them such exceptional, enjoyable clients?
"Write out your Ideal Client Profile. This description must be detailed and specific, for example:
* Is serious about personal financial success
* Has total household income of $75,000+
* Has investable assets of $350,000+
* Has important financial goals
* Eager to send me everyone they know who fits my profile
* Want an Advisor to whom they can entrust financial affairs
* Aren’t influenced by financial media
* Nice People
* Values my opinion and experience
"Your objective is to take on only those clients who match your Ideal Client Profile. Once you have written it out, you can figure out how many people, who match this profile, that you will need to meet your business development goals.
"Let’s assume that you need 100 ideal clients.
"1. On one piece of paper, print your Ideal Client Profile.
"2. On another piece of paper, list your present clients who fit your Ideal Client Profile. Don’t list all your existing clients; include only those who exactly match the profile (they must match every item on your Ideal Client Profile).
"Let’s assume there are 27 matches. So you need 73 more ideal clients.
"Your objective is to replicate the 27 who are already ideal. You are now absolutely crystal clear about how many, and the kind of clients you want. It’s time to talk to those 27 and see who else they know who are just like them.
"Your existing ideal clients are your replicators. You must simply give them a precise description (your Ideal Client Profile), and ask them for the names of people who meet it.
"Show your centers-of-influence your Ideal Client Profile to obtain referrals from them also.
"There is a fascinating dynamic that takes over once you’ve clearly defined what you want. Once you define the type of person you most want to work with and let your clients and colleagues know about it, you’ll start to see this type of person everywhere.
"It won’t be a matter of chasing down prospects to fill the slots; instead, you will easily attract and notice ideal potential clients.”
Bill Bachrach, considered by many as the financial service industry's top interview skills coach, has spoken 4 times at MDRT Annual Meetings, 7 times at FPA Success Forums, and 3 at MDRT Top of the Table. Many say his Values-Based Selling process is the top client-acquisition system in our industry. For more on it and other programs visit his site
Attract More Ideal Clients - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Donald's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Success Worksheet 3 C's of Networking Email Overload Advice The $1000 Show Instant Direct Mail |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
|||
 |
|
|
|
