Tweet

Beat That Sales Slump

Written by: Donald F. Pooley

Article Overview: Is your business experiencing a summer sales slump?

Beat That Sales Slump

Is your business experiencing a summer sales slump?
Traditionally, only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk, and while away the time playing computer games while we wait for business to pick up.
Summer time can, and should be a time when business owners prepare for the marketing they will do for the rest of the year, and handle tasks they have been putting off when business is brisk.
Some of the marketing tasks that can be handled during the summer are:
1. Turn previously dead leads into sales. Contact everyone who expressed an interest in your product or services but did not follow through. They may have more time to consider your offers during the summer and you might be able to reach them more easily if their secretary is on vacation.
2. Create that newsletter you always planned on starting.
3. Write a press release and send it to appropriate newspapers both on-line and off-line.
4. Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for the busier times ahead.
Next start getting ready for the future with the following tasks:
1. Write articles related to your business and have them proofread and edited until they are polished. Submit one article each month for the next year to appropriate publications.
2. Create a website marketing plan. Research web site promotions on the internet and create a list of items that you can work on for the next several months.
3. Develop contests for your website visitors and newsletter subscribers that you can run regularly during the year. Prepare advertising text, rules and decide on prizes.
4. Contact your local Chamber of Commerce and offer to speak at a fall or winter event. Write your speech and practice it until you feel comfortable working without notes.
Grab a glass of lemonade, and get started on using the summer months to your advantage. Implement just a few of the ideas in this article every summer and watch your sales soar all year round!
© 2003, Davis Virtual Assistance. All rights reserved
Bonnie Jo Davis is a Virtual Assistant specializing in frugal marketing. Bonnie is also the author of the e- book "Articles That Sell." For more information about Bonnie visit Articles That Sell .

Related Articles
  Stop a Sales Slump in its Tracks
  Salespeople Can Conquer a Sales Slump Like Getting Out of Quicksand
  How to Beat a Sales Slump
  Direct Sales Strategies: 3 Easy Ways to Overcome a Sales Slump and Get Back to Successful Selling
  In the Beat of a Heart

Article Tags:



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Hello From Marietta GA! - Hello All! My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
Re: Company services - [quote="bmueller47":2rl7ve6q]Hi there, Just for curiosity, can anyone share, what was there longest wait on the phone. As for me, it took me near enough an whole hour. Mind you, I had it on the speakerphone and it was not a timed call, ie it was free. I was doing something else during that time. Regards Beat[/quote:2rl7ve6q] Hi Beat, I was recently put on hold and had to wait 40 minutes before I got through to a live person to take my tennis court booking (and by then, most of the good time slots were already taken). For a $194/Winter Season Membership, I expect a little better service than that.
taxes in canada - Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is the bottom line to you?

How Promotional Caps became a Fashion Trend

Looking for an Easy Online Business Opportunity?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.