Better Than Mail Merge
Better Than Mail Merge
Tried out one called MailLoop, and didn't find it any better than the mail-merge function of Word, despite costing $379.
Then my son told me about a program called WorldCast, which offers a free version. Tried it. Liked it. Bought it ($49).
It works much like mail-merge in that you keep your mailing list in an Excel or Access file, and write your newsletter in any word processor (even Notepad) to save as a text file. Then you use WorldCast to combine your list with your text.
Advantages it has over Word's mail-merge are:
* It costs nothing to try out;
* It solves the problems of the previous two methods;
* It validates email addresses before sending them;
* It's fast;
* It detects bad email addresses while sending;
* It provides a detailed log of each mailing;
* It accepts huge mailing lists;
* It includes a spell-checker, helpful wizard, thesaurus;
* It lets you personalize your message and subject line;
* And it lets you include attachments.
Once your list becomes too unwieldy for Word's mail-merge, try out the free version of WorldCast.
Better Than Mail Merge - To learn more about this author, visit Donald F. Pooley's Website.
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In the last two issues you've learned two ways to send your email newsletter to clients, and other subscribers. Each has a downside, so I started looking for a suitable program to email TIP as the number of its subscribers grew.
Tried out one called MailLoop, and didn't find it any better than the mail-merge function of Word, despite costing $379.
Then my son told me about a program called WorldCast, which offers a free version. Tried it. Liked it. Bought it ($49).
It works much like mail-merge in that you keep your mailing list in an Excel or Access file, and write your newsletter in any word processor (even Notepad) to save as a text file. Then you use WorldCast to combine your list with your text.
Advantages it has over Word's mail-merge are:
* It costs nothing to try out;
* It solves the problems of the previous two methods;
* It validates email addresses before sending them;
* It's fast;
* It detects bad email addresses while sending;
* It provides a detailed log of each mailing;
* It accepts huge mailing lists;
* It includes a spell-checker, helpful wizard, thesaurus;
* It lets you personalize your message and subject line;
* And it lets you include attachments.
Once your list becomes too unwieldy for Word's mail-merge, try out the free version of WorldCast.
Better Than Mail Merge - To learn more about this author, visit Donald F. Pooley's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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