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Business Building Breakfast

Written by: Donald F. Pooley

Article Overview: Jeff Wright was telling me about his great discovery.

Business Building Breakfast

Jeff Wright was telling me about his great discovery.
"I was in a rut, stuck at the same income, and production level. I was doing all the right things, but nothing seemed to work the way it was supposed to.
"Finally, I analyzed my average day to see where my time was going, to see if there was any space to try something new.
"And there was. First thing every morning. So I asked myself what's the best use of that time?
"I'd started to get into the business insurance market, and first thought a good idea would be to study up on it.
"Then I had a breakthrough idea!"
"An epiphany." I volunteered.
"Whatever." he replied. "I decided to use that early morning time to meet prospects, and clients.
"It seemed to me that the business owners I wanted to meet would start early, and this could be their free time, too.
"So, my idea was to set up breakfast meetings with them.
"And you know what? It worked out much better than expected. For starters, it set me apart from other agents who wanted to intrude on the businessman's working time. And it impressed them that I was an early starter, too.
"It's also cheaper than a lunch meeting, and usually shorter as they want to get to work. They also seem more receptive. But do you know what the h3gest benefit is?"
"Tell me." I asked.
"It's fantastic to go into the office with a meeting already under your belt! It makes everything else a breeze."
"So, Jeff" said I, "Did it improve your production?"
"Sure did. I qualified for MDRT that year, and ever since!"

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