Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Collect Testimonials



Collect Testimonials
   

One of the most powerful techniques top advertisers use to convince us to buy is to cite testimonials obtained from satisfied customers.
You can do the same.
And by doing so, not only can you enhance your perceived value to your clients, but prepare them to offer referrals.
Collecting testimonials is amazingly simple!
Listen for words of praise during and interview. Things like "You're doing a great job!"
Respond by saying, "Thank you. May I quote you on that?"
Most clients will say, "Sure, but why would you want to?"
And you answer, "I'm collecting testimonials to use in a letter I'm writing to someone who was referred to me. But we'll talk about that later."
At the end of the interview, after you've summarized it for your client, say, "Oh, yes. I almost forgot about the testimonials I touched on earlier. Now I'd like to write down what you said earlier about my work---'You're doing a great job!' was one of your comments, as I remember. What were some of the others?"
As they think about how you've helped them, their perception of your value to them is recalled, and thus enhanced.
Don't push it, though. If they can't think of any more say, "Thank you very much. Your comments are much appreciated. May I show you the letter that includes them, before I send it out? Just to make sure I don't misquote you?"
Assuming the answer is "Sure" your client now expects you to meet with him again to show him your referral letter with his favourable comments in it. Which should help him to think of people he knows who should get that letter.
Keep collecting testimonials. You can use them in your website, brochure, letters to clients, etc.
Third-party praise is a powerful convincer. So collect as many testimonials as you can, and keep on doing it.

Collect Testimonials - To learn more about this author, visit Donald F. Pooley's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Collect Testimonials
  One of the most powerful techniques top advertisers use to convince us to buy is to cite testimonials obtained from satisfied customers.
Insurance Lead Strategies Testimonial
  Your business plan requires insurance lead strategies that you can easily fit into your style of doing business, so here's one that's not only easy but gets you more than just an insurance lead.
The Art of Conversion: 4 Questions That Up Your Internet Star Power!
  Have you ever wondered why some people can write a single short article and make a huge impact, while others try this, that and the other and nothing seems to work! What's the secret to the KNOW, LIKE and TRUST *ST...
Strategic Tips For Effective Testimonials According To Your Strategic Thinking Business Coach
  Testimonials can be very powerful, especially when they are strategically sought from well respected and satisfied clients. Testimonials are much more powerful than advertisements since they are basically unpaid th...
The Secret to Adding Credibility to Your Business Testimonials
  You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials fro...

Related Forum Posts Related Forum Posts
Dramatized the product Dramatized the product
Re: Monopoly story Re: Monopoly story
Kevin's Case Study #3 - Promoting something you can't try Kevin's Case Study #3 - Promoting something you can't try
Re: Growing my business Re: Growing my business
Food Marketing Entrepreneur Assistance Food Marketing Entrepreneur Assistance

Related Forum Posts Related Businesses - Evan Elite Authors

The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at www.eTIP.ca/
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Donald F. Pooley's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!

More Donald F. Pooley
Your Pre Approach Letter
Marketing is Behavior Modification
Does Your Email Get Read
Who Do We Appreciate
How I Build My Business
More About Orphans
What Counts Most
HOW TO BE MORE PRODUCTIVE
Our Real Competition
7 steps To a Great Interview
Become An Author