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Content Is King

Written by: Donald F. Pooley

Article Overview: As Tim Fitzpatrick said in the lead article, content---the words and information on your website---is more important than graphics. How much more? Look at any financial site and imagine it without the words. Does it have any meaning?

Content Is King

As Tim Fitzpatrick said in the lead article, content---the words and information on your website---is more important than graphics. How much more? Look at any financial site and imagine it without the words. Does it have any meaning?
Put back the words, and imagine the site without any images, colours, or graphics---just the text. It still has meaning.
Content is king. Graphics just enhance the written content.
So spend more time figuring out the content of your website than its appearance. Find words and phrases that build confidence in you, and encourage readers to deal with you.
As you write your website content, realize it is not like writing an essay, or a magazine article. People don't read websites. They scan them, looking for useful information.
Also, they can make a website disappear with a click, while magazines can lay around the house for months. They may pick up a magazine again and again, reinforcing its messages. But, your website can vanish in a click. And poof, you're gone.
This means you have to get your idea across quickly, before the point of no return. Think of billboards, and headlines.
Headlines are powerful. They are what newspaper readers see first, and what makes them decide to read on, or not. So try to phrase your most important point in 5 words, or less. If that doesn't grab the reader's attention they won't read the rest of your message.
Which means you have to figure out the aim of your website, and the message you want it to convey.
Spend time on figuring out what to say. Think about those to whom you are writing. What do they bring with them when they open your website? What are their expectations? What do they want from you? What are they hoping for? What can you say that will make them think, "Yes, I'm in the right place. This guy might be able to help me."?
In short, what is it that you want to say? Figure this out. Then write the headlines to pull them into reading it.
Hey, you could even write an eNewsletter the same way!

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Related Forum Posts
Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Ron Popeil Interview - Evan, a recommendation for a Profile interview - Ron Popeil the TV infomercial product and upsell King. Thanks!
Re: Quote of the Day - "You get in life what you have the courag - My favourite scripture in the Bible is Matthew 7:7. "Ask, and it shall be given you; seek, and you shall find; knock, and it shall be opened unto you:" King James 2000 Version
Re: Eng Lit Academic Site Up For Review - Hi Yinka, Thank you for your input. I think you're right about content being more important than graphic design. "Content is king" as they say.


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