---

Guest post by: Donald F. Pooley Become an Author

Tweet

---

---

As Tim Fitzpatrick said in the lead article, content---the words and information on your website---is more important than graphics. How much more? Look at any financial site and imagine it without the words. Does it have any meaning?
Put back the words, and imagine the site without any images, colours, or graphics---just the text. It still has meaning.
Content is king. Graphics just enhance the written content.
So spend more time figuring out the content of your website than its appearance. Find words and phrases that build confidence in you, and encourage readers to deal with you.
As you write your website content, realize it is not like writing an essay, or a magazine article. People don't read websites. They scan them, looking for useful information.
Also, they can make a website disappear with a click, while magazines can lay around the house for months. They may pick up a magazine again and again, reinforcing its messages. But, your website can vanish in a click. And poof, you're gone.
This means you have to get your idea across quickly, before the point of no return. Think of billboards, and headlines.
Headlines are powerful. They are what newspaper readers see first, and what makes them decide to read on, or not. So try to phrase your most important point in 5 words, or less. If that doesn't grab the reader's attention they won't read the rest of your message.
Which means you have to figure out the aim of your website, and the message you want it to convey.
Spend time on figuring out what to say. Think about those to whom you are writing. What do they bring with them when they open your website? What are their expectations? What do they want from you? What are they hoping for? What can you say that will make them think, "Yes, I'm in the right place. This guy might be able to help me."?
In short, what is it that you want to say? Figure this out. Then write the headlines to pull them into reading it.
Hey, you could even write an eNewsletter the same way!

Related Articles

  Leadership Parable
  Parable on Leadership Wisdom
  Wendys to Unseat Burger King as #2 Burger Brand in America
  Content is King Again
  Are You Putting The "Content-Cart" Before The "Traffic-Driving Horse"?
  If Content is King Then Why Does Your Online Business Website Have No Traffic?
  How To Build A Content Site Fast
  ••••••>SEO Tips for Experts: Do not Let Your Old Content Disappear. SEO Tips to Put Older Content to Use
  It\'s good to be king
  Content Strategy: The Key to Developing Effective Content
  Content is King
  3 Things You Should Be Getting from Your SEO Content
  If I Were King
  Backward Search Engine Optimization IsThe Biggest Mistake Done By Web Site Designers
  The Role of High Quality Content in Search Engine Optimization
  Buzz Your Fans with Joomla Website
  Why Web Content is King
  Why Content Is NOT King (And What Should Be Instead)
  CMS - All the Embedded Features
  Popular Franchise Companies

Related Forum Posts

Re: Panda algorithm update 3.9
Re: Meta Tags
Re: Best looking social networking site?
Internet Users Hbk http://www.internetscamsanonymous.com
Hi there..

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

PR: Take It In Your Own Hands Or Hand It Over?

Your Vision is Your Leadership Calling Card

Tips for the Novice Traveler

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.