Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Content Is King

Content Is King

As Tim Fitzpatrick said in the lead article, content---the words and information on your website---is more important than graphics. How much more? Look at any financial site and imagine it without the words. Does it have any meaning?
Put back the words, and imagine the site without any images, colours, or graphics---just the text. It still has meaning.
Content is king. Graphics just enhance the written content.
So spend more time figuring out the content of your website than its appearance. Find words and phrases that build confidence in you, and encourage readers to deal with you.
As you write your website content, realize it is not like writing an essay, or a magazine article. People don't read websites. They scan them, looking for useful information.
Also, they can make a website disappear with a click, while magazines can lay around the house for months. They may pick up a magazine again and again, reinforcing its messages. But, your website can vanish in a click. And poof, you're gone.
This means you have to get your idea across quickly, before the point of no return. Think of billboards, and headlines.
Headlines are powerful. They are what newspaper readers see first, and what makes them decide to read on, or not. So try to phrase your most important point in 5 words, or less. If that doesn't grab the reader's attention they won't read the rest of your message.
Which means you have to figure out the aim of your website, and the message you want it to convey.
Spend time on figuring out what to say. Think about those to whom you are writing. What do they bring with them when they open your website? What are their expectations? What do they want from you? What are they hoping for? What can you say that will make them think, "Yes, I'm in the right place. This guy might be able to help me."?
In short, what is it that you want to say? Figure this out. Then write the headlines to pull them into reading it.
Hey, you could even write an eNewsletter the same way!





Content Is King - To learn more about this author, visit Donald F. Pooley's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Donald F. Pooley
(Visit Donald's Website) Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Donald F. Pooley is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Donald F. Pooley's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!

More Donald F. Pooley
How to Get Top Referrals
Uncover Your Hidden Markets
How to Market Yourself
Referral TIP
Getting Referrals
Which Techniques are Tops
Prospecting TIP
8 Roads to More Referrals
Pharaohs and Vikings
How to Keep Your Clients
Free Downloads


 
 
 


Evan Elite Authors
Jay Kubassek  
John Brennan  
David Barr  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Networking Road Warrior Icon Networking Road Warrior
Intentional Leadership Integrity Icon Intentional Leadership Integrity
Get Ready for The Recovery Icon Get Ready for The Recovery
Accessing Capital Icon Accessing Capital
Success Worksheet Icon Success Worksheet
Free Downloads - Complete List

Entrepreneur Tools and Guides
Fortune Hunters - CBC Entrepreneur TV
Fortune Hunters
CBC Entrepreneur TV
 
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Rose Osagiede Benin City, Nigeria,
Rose Osagiede
Benin City, Nigeria
SEO For Africa

If I Were A Startup...
Razor Suleman, $143k to $5.4 Mil in 5 years
Razor Suleman
$143k to $5.4 Mil in 5 years
Geoff Whitlock, $53k to $507k in 3 years
Geoff Whitlock
$53k to $507k in 3 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Larry Ellison, Oracle
Chris Gardner, Gardner Rich
Chris Gardner
Gardner Rich
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Paul Kedrosky, Venture Capitalist
Paul Kedrosky
Venture Capitalist
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     I Don’t Care About You
By Don Zihlman
     See No Ad, Hear No Ad, Make No Sales
By Don Zihlman
     The Forgotten Art of Conversation
By Don Zihlman

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information