Cool Customer Clincher
Cool Customer Clincher
Curious, I opened it up to find a card that said on its outside "Happy 1st Anniversary!" Even more curious, I opened it to read, "You've been our client for 1 year, and we want to thank you for your business! We look forward to many more years of serving you!" Opposite this, handwritten, was "We appreciate your business! Doug McRae"
I was none the wiser until I picked up the business card that had fallen out, and discovered it was from a plumber I must have used a year ago, and forgotten.
What a cool way to remind me of him. And so simple!
All the elements of it compelled me to open the envelope. And it had much more impact than a birthday card, because it was alone, instead of one of many.
It impressed me enough to put his card in my card file, so I'll be sure to remember him next time I need a plumber.
Cool Customer Clincher - To learn more about this author, visit Donald F. Pooley's Website.
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Today's mail included a card-sized envelope with my name and address handwritten, and a regular stamp, from someone whose name (in the top-left corner) I didn't recognize. Was it a belated Valentine, or what?
Curious, I opened it up to find a card that said on its outside "Happy 1st Anniversary!" Even more curious, I opened it to read, "You've been our client for 1 year, and we want to thank you for your business! We look forward to many more years of serving you!" Opposite this, handwritten, was "We appreciate your business! Doug McRae"
I was none the wiser until I picked up the business card that had fallen out, and discovered it was from a plumber I must have used a year ago, and forgotten.
What a cool way to remind me of him. And so simple!
All the elements of it compelled me to open the envelope. And it had much more impact than a birthday card, because it was alone, instead of one of many.
It impressed me enough to put his card in my card file, so I'll be sure to remember him next time I need a plumber.
Cool Customer Clincher - To learn more about this author, visit Donald F. Pooley's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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