Tweet

Cool Customer Clincher

Written by: Donald F. Pooley

Article Overview: Today's mail included a card-sized envelope with my name and address handwritten, and a regular stamp, from someone whose name (in the top-left corner) I didn't recognize. Was it a belated Valentine, or what?

Cool Customer Clincher

Today's mail included a card-sized envelope with my name and address handwritten, and a regular stamp, from someone whose name (in the top-left corner) I didn't recognize. Was it a belated Valentine, or what?
Curious, I opened it up to find a card that said on its outside "Happy 1st Anniversary!" Even more curious, I opened it to read, "You've been our client for 1 year, and we want to thank you for your business! We look forward to many more years of serving you!" Opposite this, handwritten, was "We appreciate your business! Doug McRae"
I was none the wiser until I picked up the business card that had fallen out, and discovered it was from a plumber I must have used a year ago, and forgotten.
What a cool way to remind me of him. And so simple!
All the elements of it compelled me to open the envelope. And it had much more impact than a birthday card, because it was alone, instead of one of many.
It impressed me enough to put his card in my card file, so I'll be sure to remember him next time I need a plumber.

Related Articles
  A Zero Cost Technique to Triple Your Response
  The chicken and the egg
  How Strong is Your Customer Loyalty? What AT&T and Apple Can Teach You
  The Most Important Aspects Of Website Design For Local Small Businesses
  What If You Planned For More Laughter?

Article Tags:



Related Forum Posts
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: Paypal process $315 million in payments per day. - I agree with you David, their Customer relations suck. This mean other payment systems like 2CO and WORLDPAY should work on their customers relations to take more slice of the market.
Re: Welcome to Entrepreneur University! - Hi Evan and GT, Can you clarify? If you join the "Preferred Customer" you are not entitled to commission? Why? This is the the $79.95/month account, I don't understand why you are not getting commission from it?
Re: Web Business Podcast is LIVE! :) - Cool - let us know and we'll take another look!
Re: Quote of the Day - "You stick it out. You just got to." - S - Cool, what are the links?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What Aweber Can Do For Your Online Business

How to Write Your Articles for Better SEO

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.