Create High Impact Copy
Create High Impact Copy
So look at “Cybertalk that Sells” by Lewis and Murphy, and “Net Words” by Nick Usborne. Both are good, but Cybertalk is about half as long as Net Words, so start with it.
From Cybertalk that Sells: “As a rule, the fewer lines in a signature file, the more effective and more readable it is. You know your market and the image you want to present.”
From Net Words “Does the text on your website, and in your emails make you seem like a cold distant corporation? Or is it warm, giving expression to a more human, accessible side?”
Create High Impact Copy - To learn more about this author, visit Donald F. Pooley's Website.
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Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.
So look at “Cybertalk that Sells” by Lewis and Murphy, and “Net Words” by Nick Usborne. Both are good, but Cybertalk is about half as long as Net Words, so start with it.
From Cybertalk that Sells: “As a rule, the fewer lines in a signature file, the more effective and more readable it is. You know your market and the image you want to present.”
From Net Words “Does the text on your website, and in your emails make you seem like a cold distant corporation? Or is it warm, giving expression to a more human, accessible side?”
Create High Impact Copy - To learn more about this author, visit Donald F. Pooley's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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