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Create High Impact Copy

Written by: Donald F. Pooley

Article Overview: Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.

Create High Impact Copy

Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.
So look at “Cybertalk that Sells” by Lewis and Murphy, and “Net Words” by Nick Usborne. Both are good, but Cybertalk is about half as long as Net Words, so start with it.
From Cybertalk that Sells: “As a rule, the fewer lines in a signature file, the more effective and more readable it is. You know your market and the image you want to present.”
From Net Words “Does the text on your website, and in your emails make you seem like a cold distant corporation? Or is it warm, giving expression to a more human, accessible side?”

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