Discover the Secret Multiplier
Discover the Secret Multiplier
It costs you nothing but a bit of time.
And it's extremely powerful. The more techniques you use, and connect to each other the greater its power.
The connector doesn't have to be a pushy ad, just enough to tell the reader there are other ways to get more informationabout you, and what you do.
Start with your business card, the one you give out to your referrals, does it include your website's address? Does your letterhead? Do your paper and electronic newletters?
And do your newsletters, websites, seminars, etc. refer to each of these other things you offer prospects and clients?
When you give a speech, or run a seminar, do you offer your audience handouts that refer to your website, newsletter, email newsletter, etc.? How will they remember you if you don't give them something about you to take home?
Or know how to reach you?
Does your website offer subscriptions to your newsletters? Does it mention the speeches you've made or are about to make? Or where to find the articles you've written?
Here's what to do about it. List each technique you use in a column. Now draw a line between each pair of techniques where prospects are referred from one to the other.
And put an arrow on the line showing which way the reference runs. If A refers prospects to B, does B refer prospects to A? The arrows show if you've maximized the connections between each pair of techniques.
Aim at connecting each one with every other. With arrows going both ways. Once prospects are involved in one they should not be left hanging, but have others to go to.
So, if any two techniques are unconnected, connect them.
Show your prospects what else you do, and how to get there.
The connectors don't have to be complicated. Just a line about each, "Visit our website at ...", "Subscribe to our monthly newsletter by ...", "Reserve your seat at our seminar by ...", "Get a copy of my article on ...", etc.
Everything that goes to prospects or clients should connect to every other thing you do, and offer to your clients. Let them know about everything you do.
This is powerful FREE advertising---so use it!
Discover the Secret Multiplier - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
Here's a rarely considered way to multiply the effectiveness of every one of your prospecting techniques. It's simple. Have each one lead to every other one.
It costs you nothing but a bit of time.
And it's extremely powerful. The more techniques you use, and connect to each other the greater its power.
The connector doesn't have to be a pushy ad, just enough to tell the reader there are other ways to get more informationabout you, and what you do.
Start with your business card, the one you give out to your referrals, does it include your website's address? Does your letterhead? Do your paper and electronic newletters?
And do your newsletters, websites, seminars, etc. refer to each of these other things you offer prospects and clients?
When you give a speech, or run a seminar, do you offer your audience handouts that refer to your website, newsletter, email newsletter, etc.? How will they remember you if you don't give them something about you to take home?
Or know how to reach you?
Does your website offer subscriptions to your newsletters? Does it mention the speeches you've made or are about to make? Or where to find the articles you've written?
Here's what to do about it. List each technique you use in a column. Now draw a line between each pair of techniques where prospects are referred from one to the other.
And put an arrow on the line showing which way the reference runs. If A refers prospects to B, does B refer prospects to A? The arrows show if you've maximized the connections between each pair of techniques.
Aim at connecting each one with every other. With arrows going both ways. Once prospects are involved in one they should not be left hanging, but have others to go to.
So, if any two techniques are unconnected, connect them.
Show your prospects what else you do, and how to get there.
The connectors don't have to be complicated. Just a line about each, "Visit our website at ...", "Subscribe to our monthly newsletter by ...", "Reserve your seat at our seminar by ...", "Get a copy of my article on ...", etc.
Everything that goes to prospects or clients should connect to every other thing you do, and offer to your clients. Let them know about everything you do.
This is powerful FREE advertising---so use it!
Discover the Secret Multiplier - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Donald's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Interview Coaching Boomers & Zoomers Make Money Online Auditory, visual preference? Effective Art Of Networking |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
