I so believed in the concept of teaching a man to fish.
It's what I fought for.
And I was wrong.
Terribly, hopelessly, completely wrong. I'd heard the phrase: "Give a man a fish and he eats for a day. Teach a man to fish and he can eat forever."
Look around you. Most people don't want to cook their lunch and dinner. They'd rather buy coffee than make it. They would rather have 500 channels of entertainment, than go out for a picnic or a walk.
Today's 'man' wants the fish on a plate. Cooked. And if he could get that fish every day, he'd be more than happy. In fact, if you were providing the fish cooked to his table, he'd be your client forever.
Understand the ramifications of this concept. It means your chances of getting a sale are much, much, much better if your client has to use no creativity at all. The products that you sell must be seamless to implement.
To hell with the concepts. What the customer of today wants is instant gratification.
I don't know if you understand the importance of what I'm saying. I'm saying that you need to go back and see if your product or service can be implemented just like a computer program.
Press 'Enter' and it opens. Do this. Do that.
You'll sell to more first time customers if you use sell the fish in a plate to them. Once a client has settled in, it's easier to teach him how to fish.
Don't keep reading this. Get your fishing rod ready. You've got work to do.
©-2005 Psychotactics Ltd. All Rights Reserved.
Sean D'Souza: Wouldn't you love to access a secret library of business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, sales conversion, psychological tactics and branding? To learn more click here to visit the Psychotactics website and judge for yourself.
Dont Teach A Man to Fish - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
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Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
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The saying goes if you want to really learn something, teach it.
