Dont Teach A Man to Fish
Dont Teach A Man to Fish
It's what I fought for.
And I was wrong.
Terribly, hopelessly, completely wrong. I'd heard the phrase: "Give a man a fish and he eats for a day. Teach a man to fish and he can eat forever."
Look around you. Most people don't want to cook their lunch and dinner. They'd rather buy coffee than make it. They would rather have 500 channels of entertainment, than go out for a picnic or a walk.
Today's 'man' wants the fish on a plate. Cooked. And if he could get that fish every day, he'd be more than happy. In fact, if you were providing the fish cooked to his table, he'd be your client forever.
Understand the ramifications of this concept. It means your chances of getting a sale are much, much, much better if your client has to use no creativity at all. The products that you sell must be seamless to implement.
To hell with the concepts. What the customer of today wants is instant gratification.
I don't know if you understand the importance of what I'm saying. I'm saying that you need to go back and see if your product or service can be implemented just like a computer program.
Press 'Enter' and it opens. Do this. Do that.
You'll sell to more first time customers if you use sell the fish in a plate to them. Once a client has settled in, it's easier to teach him how to fish.
Don't keep reading this. Get your fishing rod ready. You've got work to do.
©-2005 Psychotactics Ltd. All Rights Reserved.
Sean D'Souza: Wouldn't you love to access a secret library of business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, sales conversion, psychological tactics and branding? To learn more click here to visit the Psychotactics website and judge for yourself.
Dont Teach A Man to Fish - To learn more about this author, visit Donald F. Pooley's Website.
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I so believed in the concept of teaching a man to fish.
It's what I fought for.
And I was wrong.
Terribly, hopelessly, completely wrong. I'd heard the phrase: "Give a man a fish and he eats for a day. Teach a man to fish and he can eat forever."
Look around you. Most people don't want to cook their lunch and dinner. They'd rather buy coffee than make it. They would rather have 500 channels of entertainment, than go out for a picnic or a walk.
Today's 'man' wants the fish on a plate. Cooked. And if he could get that fish every day, he'd be more than happy. In fact, if you were providing the fish cooked to his table, he'd be your client forever.
Understand the ramifications of this concept. It means your chances of getting a sale are much, much, much better if your client has to use no creativity at all. The products that you sell must be seamless to implement.
To hell with the concepts. What the customer of today wants is instant gratification.
I don't know if you understand the importance of what I'm saying. I'm saying that you need to go back and see if your product or service can be implemented just like a computer program.
Press 'Enter' and it opens. Do this. Do that.
You'll sell to more first time customers if you use sell the fish in a plate to them. Once a client has settled in, it's easier to teach him how to fish.
Don't keep reading this. Get your fishing rod ready. You've got work to do.
©-2005 Psychotactics Ltd. All Rights Reserved.
Sean D'Souza: Wouldn't you love to access a secret library of business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, sales conversion, psychological tactics and branding? To learn more click here to visit the Psychotactics website and judge for yourself.
Dont Teach A Man to Fish - To learn more about this author, visit Donald F. Pooley's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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