When TIP began I listed its few subscribers on a spreadsheet, highlighted them, and copied the list to the 'Bcc:' slot atop each email issue I sent.
'Bcc:' is "send Blind Carbon Copy to:", while 'Cc:' is "send Carbon Copy to:"
'Bcc:' hides the e-addresses of the other recipients, while 'Cc:' displays them.
NEVER use 'Cc:' because every one on your mailing list sees who else is on it.
Nothing is needed in the 'To:' slot if 'Cc:', or 'Bcc:' has one or more addresses in it. So, check it and 'Send'.
It's fast, but the downsides to this method are:
1. You have no email record of who it went to, and
2. You can't personalize (e.g. Dear Harry) each message.
The next TIP will tell how to overcome these shortcomings.
Emailing Lots of People At Once - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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