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Enclose 2 Business Cards

Written by: Donald F. Pooley

Article Overview: Put two of your business cards in everything you mail out.

Enclose 2 Business Cards

Put two of your business cards in everything you mail out.
Prospects and clients need one for their card file. The other one can go in their Day Timer, or be sent to a friend, or colleague possibly to refer your services. If one card in a thousand generates more business, it's a win.
Send two cards---even to existing clients. You want them to remain aware of you, and what you do. Where else can you do it for just the pennies invested in two business cards?
(from Howard Shenson's book "138 Ideas to Get More Clients")

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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Business Card = Money $Machine$! - Chris, I'm not sure the line of business you are in but something to consider. I got this idea from Dan Kennedy's Gold Inner Circle Newsletter. He stated in addition to just stating what you have to offer you also need to position your business cards to get people to actually contact your place of business so that you can capture their details and keep in contact with them. By keeping in contact you build trust and credibility and usually after 7-8 contacts they can potentially become a paying customer. How do you do that? Dan suggests offering intriguing, valuable information that helps a customer save money, relief from a particular stress or fear etc. but it has to be free so that they are encouraged to make contact with you. This works for B2B and B2C. B2B have been providing numerous whitepapers for a while now addressing different ways they have helped other companies with similar problems and end with how their product/service helped remedy the situation. Has anyone toyed with including "An Irresistible Offer" on their Business Cards? e.g. Free one hour consultation on your website to identify ways to increase your Lead generation by 40%"
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
What is your age - Hi there, Life is not dull. It is amazing, how one thing can lead to an entire different subject. It began with the age question. Finally it referred to 'Credit Cards'. I was interested to know, the age groups involved in the forum. It indicates that most of the users are between 20 - 35 years old. I am sure there are some visitors who are in the older group. Let us have your vote. Kindest Regards, Beat "Unlock People's Potentials!"


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