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Endless Referrals

Written by: Donald F. Pooley

Article Overview: The intent and theme of Bob Burg's book, "Endless Referrals" is how to get people to know you, like you, and trust you. They should also want to see you succeed, and want to help you to find new business.

Endless Referrals

The intent and theme of Bob Burg's book, "Endless Referrals" is how to get people to know you, like you, and trust you. They should also want to see you succeed, and want to help you to find new business.
Well that's what we all want, so does this book deliver?
Yep. And it's about more than just getting referrals. Take this, for example, "The four ingredients in a successful networking recipe are truth, justice, peace, and love."
Burg gives you more than the mere mechanics of obtaining referrals. He presents a philosophy in sync with permission marketing, as you'll see it in his "Seven networking disciplines:
1. Acquire knowledge.
2. Place yourself before potential networking prospects.
3. Be wise by learning from others---especially your networking prospects. Learn how you can help them.
4. Give unrequited referral. Help others in your network without expecting an immediate payback.
5. Be tactful. Tact is the language of strength.
6. Allow yourself to be rewarded with endless referrals after showing persistence. Follow through in gratitude.
7. Realize that discipline and networking are nothing more than learning how to benefit from being the 'boss of yourself' so that you can constructively help and influence others to network."
"We are ideally put on earth to help others. And, of course, as we help others we invariably help ourselves."
If there is a 'bible' of getting referrals, and networking then this is it. Get it and be enlightened!

Related Articles
  Getting Referrals
  Book Review: Endless Referrals
  Did You Get Any Referrals Today?
  Stress-Free Selling® - Go After the Easy Sales First
  Karma Keys to a Referral-Based Business

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Related Forum Posts
Re: How do you get your clients? - I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.
Re: How do you get your clients? - [quote="brata":2qa58hl5]I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.[/quote:2qa58hl5] Ive been in business for a few years and my best way to get clients is door to door so far. However as my marketing budget grows I have stopped door to door business to business sales and shifted to mailers, billboards, radio, and just a tiny bit online.


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