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Ezine Alternatives continued from last issue

Written by: Donald F. Pooley

Article Overview: ALTERNATIVE 2: The Mini E-Mail Course, or Report

Ezine Alternatives continued from last issue

ALTERNATIVE 2: The Mini E-Mail Course, or Report
These are very popular right now. You simply create several emails' worth of content to spread out over a certain amount of days, and set them up on your autoresponder.
Many sites offer 7-day courses or reports, and quite frankly, many of them are awful. So here's a chance for YOU to stand out. Make sure yours offers really useful or interesting content that's more helpful than salesy.
For example, say you're a small business coach. You could offer a course called "5 Ways Hiring a Coach Will Make This Your Most PROFITABLE Year Ever!" Just sit down and list the 5 ways, then write a few paragraphs of copy under each.
Then write one final sales message that you'll add on to the end of the series as the 6th message. This should be a friendly invitation encouraging the reader to call you for a consultation, buy your book, sign up for your workshop, etc.
Paste all the messages into an autoresponder series, set the timing to what you want (e.g. every day or every few days), and voila -- you've got an e-mail course!
ALTERNATIVE 3: Promotions Only
If you offer products on your site that don't lend themselves well to creating related content, just offer what you've got!
Give your visitors the chance to receive special offers that will save them money at your site. The trick to high sign-up rates is to make them feel as if they'll be part of an exclusive group. Use words like "special, exclusive, limited, VIP, first looks, discounts, savings, club, or members-only."
For example, a site that I frequent sells discounted designer clothes. During my last visit, they invited me to sign up for "discounts, exclusive offers, and first looks." I jumped at the opportunity!
Don't underestimate your visitors' interest -- many of them WILL sign up for e-mail offers if you politely extend the invitation and make them feel special.
Just make sure not to overdo your messages to this crowd. Keep your blasts to a maximum of once a week. Otherwise your readers will get irritated and may unsubscribe.
(c) 2003 Alexandria K. Brown
Alexandria K. Brown, "The E-zine Queen," (tm) is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site .

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