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“Million Dollar Consulting”, by Alan Weiss scored highest of any book that I can remember.
He realizes that the vital skill of successful consultants is their marketing ability, telling them “You're not in the consulting business, you're in the marketing business.”
“Too many consultants fall in love with their methodology. Success in this business is in the marketing, not in the depth of consulting expertise. I know that this is heresy to many of you, but all the non-marketing gurus are working for somebody else, and merely earning a paycheck.”
I was pleasantly surprised at how much of this book applies to our business---it's full of useful information such as:
* 10 Business Conditions That Cry Out for Abandonment,
* A Surefire Strategy for Growing Your Firm,
* 10 Ways to Develop Breakthrough Relationships,
* The Tentacles of Networking,
* The 9 Components of a Dynamic Proposal,
* Avoiding Down Times: The Five “Up-Time” Rules,
* Thinking of the Fourth Sale First,
“There is no external force that will compel you to change the way you secure, and deliver business. You must have a constant urge to examine the status quo and find out how it can be improved. You grow based on exploiting strength, not acclimating to weaknesses.”
Borrow, or buy “Million Dollar Consulting”. It's a keeper!
Get This Book - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
I scan a lot of books to find out if anything in them might be useful to you. Most of them are library books, and after scanning, the measure of how useful a book will be to you is the number of bookmarks I've placed in it.
“Million Dollar Consulting”, by Alan Weiss scored highest of any book that I can remember.
He realizes that the vital skill of successful consultants is their marketing ability, telling them “You're not in the consulting business, you're in the marketing business.”
“Too many consultants fall in love with their methodology. Success in this business is in the marketing, not in the depth of consulting expertise. I know that this is heresy to many of you, but all the non-marketing gurus are working for somebody else, and merely earning a paycheck.”
I was pleasantly surprised at how much of this book applies to our business---it's full of useful information such as:
* 10 Business Conditions That Cry Out for Abandonment,
* A Surefire Strategy for Growing Your Firm,
* 10 Ways to Develop Breakthrough Relationships,
* The Tentacles of Networking,
* The 9 Components of a Dynamic Proposal,
* Avoiding Down Times: The Five “Up-Time” Rules,
* Thinking of the Fourth Sale First,
“There is no external force that will compel you to change the way you secure, and deliver business. You must have a constant urge to examine the status quo and find out how it can be improved. You grow based on exploiting strength, not acclimating to weaknesses.”
Borrow, or buy “Million Dollar Consulting”. It's a keeper!
Get This Book - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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