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Written by: Donald F. Pooley

Article Overview: I scan a lot of books to find out if anything in them might be useful to you. Most of them are library books, and after scanning, the measure of how useful a book will be to you is the number of bookmarks I've placed in it.

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I scan a lot of books to find out if anything in them might be useful to you. Most of them are library books, and after scanning, the measure of how useful a book will be to you is the number of bookmarks I've placed in it.
“Million Dollar Consulting”, by Alan Weiss scored highest of any book that I can remember.
He realizes that the vital skill of successful consultants is their marketing ability, telling them “You're not in the consulting business, you're in the marketing business.”
“Too many consultants fall in love with their methodology. Success in this business is in the marketing, not in the depth of consulting expertise. I know that this is heresy to many of you, but all the non-marketing gurus are working for somebody else, and merely earning a paycheck.”
I was pleasantly surprised at how much of this book applies to our business---it's full of useful information such as:
* 10 Business Conditions That Cry Out for Abandonment,
* A Surefire Strategy for Growing Your Firm,
* 10 Ways to Develop Breakthrough Relationships,
* The Tentacles of Networking,
* The 9 Components of a Dynamic Proposal,
* Avoiding Down Times: The Five “Up-Time” Rules,
* Thinking of the Fourth Sale First,
“There is no external force that will compel you to change the way you secure, and deliver business. You must have a constant urge to examine the status quo and find out how it can be improved. You grow based on exploiting strength, not acclimating to weaknesses.”
Borrow, or buy “Million Dollar Consulting”. It's a keeper!

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My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
great concept for promoting book! - Nikki-- I love it! You really have a handle on viral book promotion! Look for my submission (and in the future for a ghostwriting project I'm working on). And I can't wait for Book Promo 101!
Richard Branson's Book - Richard Branson's Book "Losing My Virginity" is a must read for people starting their own business.


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