This is the title of a book promising “Everything You Need To Know to Do Your Own Advertising, Public Relations, Direct Mail, and Sales Promotion, and Attract All the Business You Can Handle” by Paul and Sarah Edwards & Laura C. Douglas.
Though aimed at home-based businesses it has suggestions we can all benefit from. For example, on page 4 it gives these "Five Lessons from $100,000-Plus Home-Based Businesses:
1. Get people to beat a path to your door.
2. Establish a niche.
3. Gain entrance through gate-keepers.
4. Position yourself as pre-eminent in your field.
5. Become a premier marketeer."
Want to know more? Borrow the book from you library. Or, if all else fails, buy it.
Getting Business to Come to You - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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