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Getting Referrals

Getting Referrals

This list is in my ‘How to Get Referrals’ file, and I have no idea of its source. I must have saved it because it’s a good reminder of things we should be doing all the time to keep referrals flowing to us.
* Look for referrals when you don't need the business, not just when you do.
* Prove that you're worthy of referrals.
* Let contacts know you desire referrals.
* Ask current clients to refer potential new clients.
* Consider prospects as referral sources.
* Develop referral sources by asking for advice.
* Avoid direct solicitation.
* Convince referral sources that prospects will benefit more than you will.
* Maintain good relationships with referral sources.
* Make sure referral sources are enthusiastic.
As you look over this list ask yourself “Do I do this?”. If your answer is “No”, ask yourself “Why not?”.
If you can answer “Yes” to every one you should have a good flow of referrals coming in continuously.
If not, use this list to analyze exactly what you are now doing to acquire referrals on a regular basis.





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Donald F. Pooley
(Visit Donald's Website) Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

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