How Is Your Value Perceived
How Is Your Value Perceived
We are paid less for what we know and do---what we think is our true worth---than we are for our 'perceived value'.
For example, I asked everyone who told me what ebook they'd buy, "What's the maximum price you'd pay for it?". Answers ranged from $0 to "unlimited". Most were $100.
But we'll lay out over ten times that to attend conferences at distant places (e.g. MDRT meetings) with no idea as to whether anything we hear there will benefit us.
While a book, or ebook that we've chosen for its relevance may be far more profitable, and cost a fraction.
But we convince ourselves that the MDRT meeting has greater value that justifies its high cost
This is not a criticism. We are all like that.
It's an insight into our nature, and the nature of clients, and prospects.
The greater its 'perceived value', the more we are willing to pay for a product or service.
This relates directly to our earning power. The more your 'perceived value' the more you are able to earn.
So the secret of making more money is to increase your 'perceived value' to your prospects and clients.
The operative word is PERCEIVED. They have to see what you are doing for them, and be reminded of you, and your value to them frequently.
So, what you are doing to help your clients understand how you benefit them?
And ask yourself if they actually 'perceive' it.
How Is Your Value Perceived - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
It's all about perception, really.
We are paid less for what we know and do---what we think is our true worth---than we are for our 'perceived value'.
For example, I asked everyone who told me what ebook they'd buy, "What's the maximum price you'd pay for it?". Answers ranged from $0 to "unlimited". Most were $100.
But we'll lay out over ten times that to attend conferences at distant places (e.g. MDRT meetings) with no idea as to whether anything we hear there will benefit us.
While a book, or ebook that we've chosen for its relevance may be far more profitable, and cost a fraction.
But we convince ourselves that the MDRT meeting has greater value that justifies its high cost
This is not a criticism. We are all like that.
It's an insight into our nature, and the nature of clients, and prospects.
The greater its 'perceived value', the more we are willing to pay for a product or service.
This relates directly to our earning power. The more your 'perceived value' the more you are able to earn.
So the secret of making more money is to increase your 'perceived value' to your prospects and clients.
The operative word is PERCEIVED. They have to see what you are doing for them, and be reminded of you, and your value to them frequently.
So, what you are doing to help your clients understand how you benefit them?
And ask yourself if they actually 'perceive' it.
How Is Your Value Perceived - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Donald's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Telemarketing Success Tips for QuickBooks Backup Mental Imagery Make $ From Your Invention Buying 2.0 |
|
 | ||
 |
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009 | |
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
