How To Get Free Advertising
How To Get Free Advertising
And it cost TIP nothing.
So we've got a quid pro quo. He gives TIP an article and, in return, gets a plug with a link to his website. But such commercial terms as 'plug' or 'advertisement' are never used. They're called 'credits'.
I never thought much about this until a TIP subscriber said it already accepted advertising! And he's right, even though no money changes hands. It's a swap---a quid pro quo*.
I too write and submit articles to both online and offline periodicals so I can add a plug for TIP at the end.
It's the same with free ebooks. Most of them have a plug for a product, so I seek out those offering good value to TIP's readers despite their pitch.
Another advantage to such writings is that some of them are timeless and though written five years ago can still be as valuable today as when they were first written. This means they can appear in other newsletters, their websites, and in ebooks for many years.
They're also recyclable. The article you write for your newsletter, can be incorporated into a speech, submitted to other periodicals, become part of an ebook, etc., all of which can increase its timelessness.
So writing articles is a good way to spread the word about yourself, and build credibility. As almost all the other top marketing techniques require you to write, it's not a skill that you'll use in just one area of your business.
A good place to start is with your own email newsletter. The last issue suggested using TIP as a template for your ezine, and writing at least one of its articles yourself.
Once you've done a few of them, and feel confident, you can offer some of them to a other publishers.
Just think how many articles you could write during the TV commercials. And how much free advertising they can create.
How To Get Free Advertising - To learn more about this author, visit Donald F. Pooley's Website.
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See the plug at the end of the lead article? That cost Stone Evans nothing but his time to write the article, and put it somewhere that I could find it.
And it cost TIP nothing.
So we've got a quid pro quo. He gives TIP an article and, in return, gets a plug with a link to his website. But such commercial terms as 'plug' or 'advertisement' are never used. They're called 'credits'.
I never thought much about this until a TIP subscriber said it already accepted advertising! And he's right, even though no money changes hands. It's a swap---a quid pro quo*.
I too write and submit articles to both online and offline periodicals so I can add a plug for TIP at the end.
It's the same with free ebooks. Most of them have a plug for a product, so I seek out those offering good value to TIP's readers despite their pitch.
Another advantage to such writings is that some of them are timeless and though written five years ago can still be as valuable today as when they were first written. This means they can appear in other newsletters, their websites, and in ebooks for many years.
They're also recyclable. The article you write for your newsletter, can be incorporated into a speech, submitted to other periodicals, become part of an ebook, etc., all of which can increase its timelessness.
So writing articles is a good way to spread the word about yourself, and build credibility. As almost all the other top marketing techniques require you to write, it's not a skill that you'll use in just one area of your business.
A good place to start is with your own email newsletter. The last issue suggested using TIP as a template for your ezine, and writing at least one of its articles yourself.
Once you've done a few of them, and feel confident, you can offer some of them to a other publishers.
Just think how many articles you could write during the TV commercials. And how much free advertising they can create.
How To Get Free Advertising - To learn more about this author, visit Donald F. Pooley's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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