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How To Get Free Advertising

Written by: Donald F. Pooley

Article Overview: See the plug at the end of the lead article? That cost Stone Evans nothing but his time to write the article, and put it somewhere that I could find it.

How To Get Free Advertising

See the plug at the end of the lead article? That cost Stone Evans nothing but his time to write the article, and put it somewhere that I could find it.
And it cost TIP nothing.
So we've got a quid pro quo. He gives TIP an article and, in return, gets a plug with a link to his website. But such commercial terms as 'plug' or 'advertisement' are never used. They're called 'credits'.
I never thought much about this until a TIP subscriber said it already accepted advertising! And he's right, even though no money changes hands. It's a swap---a quid pro quo*.
I too write and submit articles to both online and offline periodicals so I can add a plug for TIP at the end.
It's the same with free ebooks. Most of them have a plug for a product, so I seek out those offering good value to TIP's readers despite their pitch.
Another advantage to such writings is that some of them are timeless and though written five years ago can still be as valuable today as when they were first written. This means they can appear in other newsletters, their websites, and in ebooks for many years.
They're also recyclable. The article you write for your newsletter, can be incorporated into a speech, submitted to other periodicals, become part of an ebook, etc., all of which can increase its timelessness.
So writing articles is a good way to spread the word about yourself, and build credibility. As almost all the other top marketing techniques require you to write, it's not a skill that you'll use in just one area of your business.
A good place to start is with your own email newsletter. The last issue suggested using TIP as a template for your ezine, and writing at least one of its articles yourself.
Once you've done a few of them, and feel confident, you can offer some of them to a other publishers.
Just think how many articles you could write during the TV commercials. And how much free advertising they can create.

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