If you've read TIP #15 "Your Email Newsletter" you already know that TIP itself provides a template for your own email magazine* (or 'ezine').
Here's how to use it, and TIP's website material to create your own ezine.
1. Copy this email issue into your own word processor; 2. Think of a name for your ezine, and change the masthead at the top to refer to it, and to you; 3. Ditto, the administrative stuff at "View Past TIPs"; 4. Leave in the quote at #2, the computer tip at #5, and the chuckle at #7, (more at TIP's Article Index)
5. Dump the survey (#3) for now; 6. Decide on how many other articles you want---I suggest 2, one can be your own, the other from a guest writer; 7. If you subscribe to a service like "Life Letter" use it as one of your articles; 8. Order could then be 1-Guest article, 2-Quotation, 3-Your article, 4-Computer tip, 5-Joke, and 6-Admin stuff; 9. Fill in, and number the table of contents; 10. Write your introduction about this new service you're offering; 11. Read it all over, edit it, and finally spell check.
12. Use 'mail merge' in your word processor to send it to clients, policyholders, prospects, and centres-of-influence.
Congratulations! You just made and emailed your own ezine!
How To Make Your Own Ezine - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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