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How You Want to Build Your Practice

Written by: Donald F. Pooley

Article Overview: The last issue asked you which practice-building techniques you'd like to know more about. Here's what you answered in percentages of the total choices you made:

How You Want to Build Your Practice

The last issue asked you which practice-building techniques you'd like to know more about. Here's what you answered in percentages of the total choices you made:
Advertising in newspapers, magazines.......................... 8.8%
Cold calling, by phone, or in person................................ 11.6%
Cold e-mailing, faxing, mailing brochures, etc.................. 8.8%
Contacting clients by phone, or in person........................ 9.9%
Directory listings............................................................... 2.0%
Electronic newsletter, faxed, e-mailed, or on website..... 8.8%
Participation in organizations composed of clients.......... 3.9%
Printed newsletter, mailed or hand-delivered................... 8.3%
Professional public relations............................................ 0.0%
Referrals from clients, and non-clients........................... 14.9%
Seminars, teaching classes............................................. 9.4%
Speeches, talks to civic, trade, and select audiences..... 1.7%
Website focusing on you, and your business................. 3.3%
Working with the media................................................... 1.7%
Writing articles for newspapers, magazines, or books... 6.6%
The winners are Referrals, and Cold-calling, followed by Contacting clients, Seminars, with Advertising, Cold e-mail, and Electronic newsletter close behind---all above the 7.5% half-way point.
When the same question was posed a year ago, Referrals led at 22.7%, followed by Electronic newsletter at 16.4%, Contacting clients at 11.8%, and Printed newsletter at 8.2%. The rest were below 7.5%.
Apart from the current interest in cold techniques, there's a certain consistency of opinion between the two surveys.
* For Referral ideas look in Past Issues 5, 6, 7, 8, 9, 10, 14, 23, 24, 25, 27, and 29 in the left-hand column.
* Cold-calling clues are in Past Issue #18.
* A Seminar article is in Past Issue #2
You'll be reading more on all these in future issues of TIP.

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Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Starting A Business - go get a customer! you can have a great idea but if you don't have a customer you'll never be successful. Build a product / service around someone who will pay you for what you can offer! It's the best way to build a business.
Re: What exactly do you need to start a business - Momentum, that is what you need the most. Momentum moves you forward, regardless of what gets thrown at you. Build Momentum and things will start to happen.


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