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How You Want to Build Your Practice



How You Want to Build Your Practice
   

The last issue asked you which practice-building techniques you'd like to know more about. Here's what you answered in percentages of the total choices you made:

Advertising in newspapers, magazines.......................... 8.8%

Cold calling, by phone, or in person................................ 11.6%

Cold e-mailing, faxing, mailing brochures, etc.................. 8.8%

Contacting clients by phone, or in person........................ 9.9%

Directory listings............................................................... 2.0%

Electronic newsletter, faxed, e-mailed, or on website..... 8.8%

Participation in organizations composed of clients.......... 3.9%

Printed newsletter, mailed or hand-delivered................... 8.3%

Professional public relations............................................ 0.0%

Referrals from clients, and non-clients........................... 14.9%

Seminars, teaching classes............................................. 9.4%

Speeches, talks to civic, trade, and select audiences..... 1.7%

Website focusing on you, and your business................. 3.3%

Working with the media................................................... 1.7%

Writing articles for newspapers, magazines, or books... 6.6%

The winners are Referrals, and Cold-calling, followed by Contacting clients, Seminars, with Advertising, Cold e-mail, and Electronic newsletter close behind---all above the 7.5% half-way point.

When the same question was posed a year ago, Referrals led at 22.7%, followed by Electronic newsletter at 16.4%, Contacting clients at 11.8%, and Printed newsletter at 8.2%. The rest were below 7.5%.

Apart from the current interest in cold techniques, there's a certain consistency of opinion between the two surveys.

* For Referral ideas look in Past Issues 5, 6, 7, 8, 9, 10, 14, 23, 24, 25, 27, and 29 in the left-hand column.

* Cold-calling clues are in Past Issue #18.

* A Seminar article is in Past Issue #2 You'll be reading more on all these in future issues of TIP.

How You Want to Build Your Practice - To learn more about this author, visit Donald F. Pooley's Website.

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About the Author


Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at www.eTIP.ca/
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