Marketing is everything you do to get the word out about your business.
It includes networking, cold calling, e-zines, sales letters, web sites, Yellow Page ads, direct mail, coupons, speaking presentations ... and the list goes on.
* Every time you mention your business to someone, you're marketing.
* Every time you hand out your business card, you're marketing.
* Every time someone hears the name of your business in your outgoing voice mail message, you're marketing.
* Every time you give out free samples, you're marketing.
Marketing is what keeps your business alive and well. It's what brings in new customers and keeps previous customers in your active files.
* When you market, you put yourself in contact with people. And the more people you reach, the more customers you gain.
* When you provide excellent customer service, you are marketing.
* When you join online discussion groups and offer advice or suggestions related to your industry, you're marketing.
* When you sign your forum post with your name and the name of your business, you're marketing.
* When you add your "signature" at the end of an email message, you're marketing.
Did you know that others can market for you?
* Every time someone gives you a testimonial, that person is marketing for you.
* Every time a past client refers someone to you, that person is helping you market.
If your business seems to be acting a bit lethargic, perhaps it's time to give it a good shot of marketing.
It'll do wonders or you ... honest!
Copyright © 2000 by Nan Yielding, professional copywriter and owner of “Writing Etc.” Nan helps small and home-based businesses to grow, and prosper through copywriting services, writing & marketing tips, e-books, and a FREE newsletter. Click here to visit her website.
How to Market Yourself - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
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