Tweet

How to Reach the Top

Written by: Donald F. Pooley

Article Overview: When I was younger I was on the school swim team, and in the summer went to canoeing camp. I also loved to bicycle and to ski. These were perfect preparations for selling insurance.

How to Reach the Top

When I was younger I was on the school swim team, and in the summer went to canoeing camp. I also loved to bicycle and to ski. These were perfect preparations for selling insurance.
The swim coaches would put us in lanes in the pool with other swimmers of roughly the same abilities and encourage us to swim as many lengths as we physically could, while keeping up with the pace of others in the same lane.
Surprisingly the number of lengths that we could swim, and the speed at which we swam them, increased dramatically over time. Everyone improved at the same time, and we all pushed each other, often without being aware of it.
When it came to race day or to the day of the water polo game we had the strength and stamina to do what we could to help the team. We quickly learned that the more we practiced the better we became.
In the summers the canoe trippers would take us on trips that were longer and more difficult than we at first thought we could finish. The first days of many trips were dreary affairs with almost every camper complaining constantly.
But, as the trips progressed, and our strength and abilities increased, so did our pleasure. Year by year our expertise increased and the trips grew longer, and more difficult.
No trip was ever as hard as that first one though.
On a bicycle they call training "road miles". Your group rides as far as it can and then you all limp home. The next week you go farther, Each week it becomes more pleasurable.
Soon you love to ride everywhere, until winter comes.
Skiing is the same. Skiers do vertical miles. Those skiers you see, coming down steep mountains almost vertically, have done a lot of vertical miles before the run that you see.
Insurance sales takes all of the same skills. It takes time and practice to learn to be a top performer. Every time that we speak with a client we gain experience.
After a while we become more comfortable and better at what we do. Eventually we can learn to do it as a part of who we are. Then we can learn to improve what we do so that we become expert in our field.
The top performers in insurance are much like top performers in any sport. They practice their craft every day. Every day they get up with a determination to strengthen their skills and to learn more about what they can do.
You too, can train to become a top performer by following these principles. That's what I do.
And that's how to reach the top.
Lawrence Geller, internationally known expert on disability insurance, has addressed audiences in both Canada and the U.S., while his articles have appeared in professional and financial journals in both countries, and the U.K. For more of his tips on improving your performance, read his article, Be A Top Performer .

Related Articles
  Park Visitor Welcome Kits Offer a Unique Space to Reach Target Audiences
  8 Strategies for Bypassing Voice Mail
  Is Online Advertising Cost Effective?
  Having Trouble Reaching a Specific Prospect — How to Reach That Hard-to-Reach Prospect in One Try
  Abducted by Aliens?

Article Tags:



Related Forum Posts
Re: Random Acts of Kindness - Pass it on! - Reach and touch somebody's hand. I love this site, it will make this world a better place
Re: Ryerson Angel Network Expands its Reach to Help Young Ent... - thanks for sharing very good information on Ryerson Angel Network Expands its Reach to Help Young Ent...........that will be so helpful......
Re: Review please - Remember that even only with some mild optimization your pages can do extremely well so long as you do good keyword research to start. Outside of optimization issues, your Web copy should be very focused on the reader and speak to the reader with dialog that focuses on the benefits to them. Try to avoid phrases or terms that are self focused. I refer to this style of writing nearly the same as writing for voice. (similar to how broadcasters write.) I would cut out the introductory lines of copy and get right to what you do, but always focusing your words to the reader using words like: (You can, you will, yours, you're, you can, instead of words like (we, we are, I am, we're, our, ours.) So for example instead of saying: "What we do different, is place your high resolution display ad right onto the surface of the table tops that hundreds of people eat at every day." You might try something like: Would it be useful to you as a local business owner in Nebraska to enjoy enormous local top exposure to thousands of viewers giving your business direct exposure for at least 3 months in a row? or for example... If you are business located in Nebraska, then imagine the potential of everyone in the community and all of the surrounding communities learning about your business around the family dinner table. Then hammer down some bullet point benefits for example: [*]Real world exposure through high resolution display ads [*]Your cost is less than a cent per exposure. [*]Reach literally thousands of prospects throughout Nebraska. [*]Unlike newspaper ads that only give a few seconds of exposure before the page is turned your ad will appear in front of every prospect for a minimum of 30 to 45 minutes guaranteed. [*]A very unique form of advertising that works exceptionally well. We are waiting to help you to easily and inexpensively start finding hundreds of new customers Call now for a free, no obligation consultation [size=150:1kgzy647]Call 308.216.0862[/size:1kgzy647] Remember that people usually relate to peoples faces. Happy smiling people with the right expression on their face (that of a happy advertiser) make good graphics. Pay attention to the expression in the eyes and have a photo of someone making good eye contact. Okay, I could give you some more tips, but these are a few things that help give you better results in the search engines and compel more readers to respond.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Starting A Set of Books

12 Principles to Spark Innovation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.