Most of the stuff you send out, or give to people, letters, business cards, newsletters, brochures, etc. have something that may be lacking in your e-mails.
Look at them and you'll see your name, address, phone number, fax number, all the information anyone could possibly need to get in touch with you. Is it also on your e-mails?
Shouldn't it be?
If so, then what you need to make is a "signature" file. In Outlook Express, open the Tools menu, click on Options, then the Signatures tab. You'll see an empty box waiting for you to fill with information on how to contact you.
Fill it in, and check the boxes for where you want it added. Or you can add it to any message via the Insert menu.
If you send more e-mails than snail-mails, your 'signature' on them is as important as your address on your letterhead.
Is Your EMail Missing Something - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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