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Lost Your Focus
Written by: Donald F. PooleyArticle Overview: When economic times are challenging, many financial advisors lose their focus on their marketing. To regain your focus, and develop a steadfast belief in what you’re doing:
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Free Download - Banks Cant Sell By Donald F. Pooley |
Lost Your Focus
When economic times are challenging, many financial advisors lose their focus on their marketing. To regain your focus, and develop a steadfast belief in what you’re doing:
1. Narrow your target market to a list of 'hot' prospects. ‘Hot’ could refer to size, time to next purchase, key person in your community, etc. You decide what makes your list ‘hot.’
2. Your hot list must be people you want to do business with over the next six weeks or six months. Really work at compiling it. Make it your first and last priority each day. Then think about reaching one person from your list.
3. Keep your list short. The average person can remember only 5 to 7 things, so make it a list of 7 to easily remember, and give top-of-your-mind awareness to it.
4. Plan how you will “touch” the prospects on your list in a marketing way. What will you do each week to get your message across to them? What will your message be so that these people will call you to ask "Tell me more”?
5. Don’t let tough times shake your belief in what you do. Display confidence when marketing to your hot prospects. Believe in your products and services to such a degree that you are convinced that what you have to offer is the best thing for your clients at any given moment. Do this and it will show through in all your actions and efforts.
Martin R. Baird, author of "The 7 Deadly Sins of Advisor Marketing" is president of AdvisorMarketing.com , the premier Internet-based source for free marketing advice, tools, and information for self-driven, success oriented, financial advisors who demand information that helps them market their practice. Reach Advisor Marketing at 480-991-6421
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About the Author: Donald F. Pooley RSS for Donald's articles - Visit Donald's website Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/ Click here to visit Donald's website What Business Are You In What Makes A Champion Referral TIP How to Reach the Top You Have To Write |
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