Lost Your Focus
Lost Your Focus
1. Narrow your target market to a list of 'hot' prospects. ‘Hot’ could refer to size, time to next purchase, key person in your community, etc. You decide what makes your list ‘hot.’
2. Your hot list must be people you want to do business with over the next six weeks or six months. Really work at compiling it. Make it your first and last priority each day. Then think about reaching one person from your list.
3. Keep your list short. The average person can remember only 5 to 7 things, so make it a list of 7 to easily remember, and give top-of-your-mind awareness to it.
4. Plan how you will “touch” the prospects on your list in a marketing way. What will you do each week to get your message across to them? What will your message be so that these people will call you to ask "Tell me more”?
5. Don’t let tough times shake your belief in what you do. Display confidence when marketing to your hot prospects. Believe in your products and services to such a degree that you are convinced that what you have to offer is the best thing for your clients at any given moment. Do this and it will show through in all your actions and efforts.
Martin R. Baird, author of "The 7 Deadly Sins of Advisor Marketing" is president of AdvisorMarketing.com , the premier Internet-based source for free marketing advice, tools, and information for self-driven, success oriented, financial advisors who demand information that helps them market their practice. Reach Advisor Marketing at 480-991-6421
Lost Your Focus - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
When economic times are challenging, many financial advisors lose their focus on their marketing. To regain your focus, and develop a steadfast belief in what you’re doing:
1. Narrow your target market to a list of 'hot' prospects. ‘Hot’ could refer to size, time to next purchase, key person in your community, etc. You decide what makes your list ‘hot.’
2. Your hot list must be people you want to do business with over the next six weeks or six months. Really work at compiling it. Make it your first and last priority each day. Then think about reaching one person from your list.
3. Keep your list short. The average person can remember only 5 to 7 things, so make it a list of 7 to easily remember, and give top-of-your-mind awareness to it.
4. Plan how you will “touch” the prospects on your list in a marketing way. What will you do each week to get your message across to them? What will your message be so that these people will call you to ask "Tell me more”?
5. Don’t let tough times shake your belief in what you do. Display confidence when marketing to your hot prospects. Believe in your products and services to such a degree that you are convinced that what you have to offer is the best thing for your clients at any given moment. Do this and it will show through in all your actions and efforts.
Martin R. Baird, author of "The 7 Deadly Sins of Advisor Marketing" is president of AdvisorMarketing.com , the premier Internet-based source for free marketing advice, tools, and information for self-driven, success oriented, financial advisors who demand information that helps them market their practice. Reach Advisor Marketing at 480-991-6421
Lost Your Focus - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Donald's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Super Productivity 10 Questions for your sales rep Future Networking Instant Business Letter Radical Green Business |
|
 | ||
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
